Nickelodeon (Philippine TV channel)

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Nickelodeon
Logo used since August 1, 2023[a]
CountryPhilippines
Programming
Picture format1080i HDTV
(downscaled to 16:9 480i for the SDTV feed)
Ownership
OwnerParamount Networks EMEAA
(Paramount Global)
All Youth Channels
Sister channels
History
LaunchedOctober 5, 1998 (as Nickelodeon Southeast Asia)
April 1, 2011 (as a Philippine feed)
Replaced
MTV Philippines (2007-2010)
Links
Websitenick-asia.com

Nickelodeon is a Philippine

channel that was launched on April 1, 2011, as a localised variant of American channel Nickelodeon, with programming aimed at children and teenagers. It is owned by Paramount Networks EMEAA in partnership with All Youth Channels
. Upon its launch, it replaced the Southeast Asian feed of Nickelodeon in the Philippines, which used to be distributed in the country since its launch in 1998.

On October 11, 2006, Viacom's then subsidiary MTV Networks Asia Pacific set up a new unit to manage Nickelodeon's southeast Asia operations.[1][2] On April 1, 2011, MTV Networks launched a dedicated Filipino Nickelodeon channel.[3]

History

Background

An hour-long Nickelodeon television program premiered on People's Television Network in the Philippines on April 10, 1989; it featured the segment Mr. Wizard's World, among others.[4]

1998–2011: As part of Nickelodeon Southeast Asia

In October 1998, Nickelodeon decided to reach the popular channel to the Philippines, Japan and Russia as an attempt to bring the popular channel to Asia. One of their shorts were Right Here, Right Now (based on the 1993 Nick USA shorts) and their ID's were by FRONT. In 2003, it became a part of Nicksplat (Nickelodeon's headquarters in Asia).

On October 11, 2006,

Nickelodeon (Southeast Asia) TV based in Singapore.[1][2] Nickelodeon was launched in Singapore and expanded its services in Southeast Asia, South Asia, and Polynesia
. Nickelodeon Philippines, Nickelodeon Pakistan, and Nickelodeon India started working independently. They started their new website in 2003.

On March 15, 2010, Nickelodeon revamped their logo same as the United States and worldwide and started broadcasting newer Nickelodeon shows from the United States that represents the new Nickelodeon logo and airs latest episodes of current Nick shows.

2011–present: Nickelodeon Philippines

On April 1, 2011, the Nickelodeon Asia feed was replaced with a dedicated Filipino Nickelodeon channel, although it will still use the Nick-Asia branding used in other countries. On April 11, 2011, the lineup was changed prior to Nickelodeon Southeast Asia. The new schedule will put live-action programs in the primetime slot and will double the

Nick Jr.
block.

Nickelodeon celebrated the release of the new channel on April 9, 2011, on the

Nicktoon characters with storytelling, an animals show, martial arts performances and a world of exciting attractions, booths, and modules for kids.[5]

Starting on May 23, 2011, the lineup of Nickelodeon will once again change where they will cease airing the Nick Jr. block in the afternoon timeslot and will be replaced by live-action shows and miscellaneous NickToons programs. This lineup will double the TeenNick block which only runs in the evening and other animated shows that only airs once a day.[6]

In 2012, Nickelodeon uses new graphics used in the US and UK, but only applies to selected programs' promos and station IDs. The former Nick-Asia graphics is still used.

In 2013, Nickelodeon Philippines introduced Hapon Hangout, a Nickelodeon hour special that starts at 4:00 pm to 6:30 pm every weekdays.

On July 17, 2017, the channel was rebranded into the US version.[7] It was made by Superestudio, an Argentinian branding agency.[8]

Nickelodeon Philippines Kids Choice Awards

Main article: Nickelodeon Philippines Kids' Choice Awards

The Philippines Kids Choice Awards is the second setting of the Kids Choice Awards in Asia preceded by

MTV Networks India, China and Southeast Asia, "This is a milestone for Nickelodeon's business in Southeast Asia as it will deliver on Nick's commitment of providing global kids-centric shows and properties which are adapted to reflect local tastes and aspirations."[10]
The Philippines KCA has been inactive all over the years.

Nowadays, it was revived as a category representing the Philippines.

Nickelodeon on free-to-air television

Prior to the launch of Nickelodeon Philippines in the fall of 1998, Nickelodeon first aired in the country as a block of the

Nick Jr.
shows (including Dora the Explorer) from 1998 to 2006.

Both

Q (GMA Network's former affiliate) every weekday mornings until February 18, 2011, when the channel was discontinued to relaunch as GMA News TV
, a news-oriented channel.

In 2010,

expiration of ABS-CBN's legislative license
, thus temporarily stopping the free-to-air activities of ABS-CBN and S+A.

On

Nick Jr. shows under the Nickelodeon sa Yey! block every morning from Mondays to Sundays until 2020. All programs were in Filipino-dubbed audio, with the exception of some shows like Peppa Pig. In 2017, Yey! launched The Loud House and Harvey Beaks for the first time. The next few years, they also aired The Fairly OddParents and The Mighty B!. The channel permanently ceased broadcasting on June 30, 2020, due to the alias cease-and-desist order (ACDO) issued against ABS-CBN TV Plus.[11]

Programming

Main article: List of programs broadcast by Nickelodeon (Southeast Asia)

Nickelodeon airs new programs and episodes of current Nick shows every two to seven months after the US broadcast, but sometimes it takes a year. The program lineup is different from the Nick-Asia feed where live-action programs are aired twice in the afternoon and evening and the Nick Jr. block runs longer. Original Nickelodeon and Nick Jr. Channel titles still remain in the channel.

Programming blocks

Current programming in Nickelodeon Philippines (also in Southeast Asia) has often been segmented into blocks.

  • Nick Jr. on Nickelodeon (Every day, 8 am – 11:30 am) is a preschool block that airs children oriented programs. The programming block is now available as a channel in the Philippines on
    Paw Patrol, Blaze and the Monster Machines
    , and many more.

Former blocks

  • TEENick was a programming block that airs current live-action programs. This doesn't exist anymore in the channel, this is due to the fact that the TeenNick shows are aired along with Nickelodeon.
  • Weekend Express was a programming block that runs every weekends at noon. The block airs programs according to a weekly theme. The block ended on June 26, 2011, together with
    Nickelodeon (Southeast Asia)
    .
  • Lunch Toons was a limited time Nicktoon-based block which shows one random Nicktoon which is themed about a certain food.
  • Hapon Hangout was a former block in the afternoon that debuted in February 2013 which aired mostly cartoons and live-action. It ended in December 2017.
  • G Time (Mondays to Fridays/Weekends, 4 pm – 6 pm) was a programming block that airs animated and live-action series.
  • Flick Picks (Fridays and Sundays, 6 pm) was a programming block that airs movies.

Short segments

See also

Notes

  1. ^ The logo's wordmark has been in use since March 15, 2010 in the Philippines. Additionally, this logo is a variant meant to be used for white backgrounds; the main variant has a white wordmark in conjunction with a fully orange splat.

References

  1. ^ a b "MTV Networks APAC announces new structure to drive localisation strategy". Exchange4media. October 12, 2006. Retrieved August 4, 2023.
  2. ^ a b Osborne, Magz (October 12, 2006). "MTV upheaval sees Asia prexy exit". Variety. Retrieved August 4, 2023.
  3. ^ "Nickelodeon launches dedicated channel to Filipino kids". Philstar.com. January 22, 2011. Retrieved August 4, 2023.
  4. ^ "Say Hello to 'Nick'". Manila Standard. Kagitingan Publications, Inc. March 30, 1989. p. 23. Retrieved August 3, 2020.
  5. ^ Celebrate Nickelodeon Philippines With Nick World
  6. ^ Nick Philippines' Newest Episodes And Timeslots This May!
  7. ^ "Rebrand 2017 Launch Ident". StarRion20 Second Channel. YouTube. July 17, 2017.
  8. ^ Stanhope, Kate (March 10, 2017). "Nickelodeon Unveils Rebranding". The Hollywood Reporter. Retrieved August 12, 2017.
  9. ^ Winners of Nickelodeon Kids' Choice Awards, 29 November 2008, [1] Archived March 5, 2009, at the Wayback Machine
  10. ^ Kids' Choice Awards Set for Indonesia, Philippines[permanent dead link]
  11. ^ "Alias CDO: Can The NTC Stop ABS-CBN From Producing Content As Blocktimer?". OneNews.PH. July 2, 2020.

External links

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