Nielsen VideoScan
This article needs additional citations for verification. (December 2014) |
Industry | Video marketing research |
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Founder |
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Area served | |
The Nielsen Company | |
Website | www |
Nielsen VideoScan is a home video marketing research company formed as a partnership formed between Verenigde Nederlandse Uitgeverijen's (VNU) VideoScan and ACNielsen.Blu-ray Discs. The data is collected from VHS and DVD distribution outlets, such as retail stores, in the United States and Canada and then made available to clients in customized report form through the VideoScan website.
Clients may purchase data either through on-going subscriptions, or on an ad hoc basis. Additionally, Nielsen VideoScan frequently provides sales rankings of video titles (although not specific sales numbers) to entertainment and mainstream news media.
A similar service for music
Nielsen SoundScan
.
References
- ISBN 9780415281348.