NoMad, Manhattan

Coordinates: 40°44′39″N 73°59′18″W / 40.7442°N 73.9883°W / 40.7442; -73.9883
Source: Wikipedia, the free encyclopedia.

For other uses, see Nomad (disambiguation).

40°44′39″N 73°59′18″W / 40.7442°N 73.9883°W / 40.7442; -73.9883

NoMad
Modern Art

NoMad ("North of Madison Square Park"), also known as Madison Square North,[3][4] is a neighborhood centered on the Madison Square North Historic District in the borough of Manhattan in New York City.

The name NoMad, which has been in use since 1999,

Rose Hill to the east, and the Flatiron District to the south. NoMad is part of Manhattan Community District 5.[11]

History

NoMad's early history is closely aligned with that of

potter’s field, an army arsenal and a facility for juvenile delinquents.[13]

New Yorkers began establishing residences around the park in the mid-nineteenth century. Private brownstone dwellings and mansions springing up around the perimeter of the park soon boasted such respected, well-to-do families as the Haights, Stokeses, Scheifflins, Wolfes, and Barlows. Leonard and Clara Jerome, the grandparents of

Union League Club of New York (its second location), the University Club and, finally, the Manhattan Club, birthplace of the Manhattan cocktail and congregating place of such famous Democrats as Franklin D. Roosevelt, Grover Cleveland and Al Smith.[14] The mansion was demolished in 1967[15] and was replaced in 1974 by the New York Merchandise Mart, which also extends onto the site of the adjacent Madison Square Hotel, where actors Henry Fonda and James Stewart roomed in the 1930s.[16]

The famous families in the area nurtured the spiritual life of the neighborhood, founding such landmark houses of worship as the Church of the Transfiguration (the "

Little Church Around the Corner"), Trinity Chapel (site of the wedding between writer Edith Newbold Jones and Edward Wharton and now the home of the Serbian Orthodox Cathedral of Saint Sava) and Marble Collegiate Church.[17]

The area became a meeting place for the

Edward VII of the United Kingdom (then the Prince of Wales), and Napoleon III
of France.

West 28th Street

A commercial boom followed with the growth of hotels, restaurants, entertainment venues and office buildings, many of which are still standing. By the late nineteenth century, business activity began to eclipse the residential scene around the park, and the area along Broadway above the park began to be subsumed into the

William Dickson's device. The store had 10 of these machines, and netted $120 for its opening day.[18]

In the late nineteenth and early twentieth century the area around

Modern Art
.

The neighborhood deteriorated somewhat during the mid- and late-twentieth century. Tee-shirt, luggage, perfume and jewelry wholesalers began lining the storefronts along

Madison Square Park Conservancy[20] spurred a transformation of the neighborhoods around the park—the Flatiron District, Rose Hill and NoMad—from primarily commercial to places attractive for residences, upscale businesses and trendy restaurants and nightspots, especially in the early 2010s.[21]

Notable people

The Trial of the Century
Harry Thaw

Buildings

French Renaissance revival architectural detail of a building in NoMad
The top of the New York Life Building at night

Among the notable buildings in the area are

Gift Building, which has been converted to a luxury condominium; and the Toy Center, which has been converted to an office complex.[28]

Designed in 1904 by Stanford White as the prestigious Colony Club for socialites, the building at 120 Madison Avenue has been occupied since 1963 by the American Academy of Dramatic Arts.[29] Long before the Academy began training its young hopefuls in the NoMad area, the Madison Square Theater opened in 1880. Boasting the first electric footlights and a backstage double-decker elevator, the theater also provided an early air-conditioning system.[30]

Along Broadway, the Townsend (1896) and St. James (1896) were the tallest buildings in New York for a short while, and remain historic landmarks. Slightly up the street, the Baudouine Building at 28th Street was heavily decorated with escutcheons of anthemions with lion heads over many windows. At the same corner, the Johnston Building (now the Hotel NoMad) was built in 1900 and faced in all limestone with beautiful exterior decoration. One block up, Jacqueline Kennedy Onassis’s grandfather built a classically designed loft building, next to the Breslin.[31]

Although a number of old buildings in the neighborhood have been renovated, there have been few new construction starts in the area. One of the first is 241 Fifth Avenue between 27th and 28th Streets. Construction began on the 46-unit condominium building in November 2011, and it was open to sales in April 2013; by April of the next year it was sold out.[32][33] Elsewhere in the neighborhood, old building are undergoing conversion to residences.[32]

In 2014, the Kaufman Organization announced it was developing four underutilized NoMad commercial buildings previously owned by F. M. Ring Associates: 119 West 24th Street near Sixth Avenue, 19 West 24th Street near Fifth Avenue, 45 West 27th Street, and 13 West 27th Street. The buildings will be renovated to make them more attractive to technology firms, and the street level spaces made suitable for use by retail outlets and restaurants.[34]

Hotels past and present

The Fifth Avenue Hotel in 1860

NoMad was once home to some of New York’s most luxurious hotels. Completed in 1859 by Amos R. Eno, the Fifth Avenue Hotel, whose gleaming white-marble housed 100 apartment suites, was the first American hotel with an elevator and private bathrooms,[35] as well as a fourth meal, or "late supper", and was a popular meeting place for politicians, brokers and speculators. Because of its opulence, as well as its location at the far uptown edge of the city, it was dubbed "Eno's Folly". The site previously had been an inn where travelers leaving the city or returning to it could get a meal or lodging before continuing their trip. The hotel stood between East 23rd and East 24th Streets facing Madison Square, where the Toy Center South would later stand.[36][37]

By the 1870s, numerous hotels catering to much the same clientele had opened in the area, including the Hoffman House (East 24th Street), the Victoria (East 27th Street), the Gilsey House (East 29th Street) and the Grand (East 31st Street)—both still standing as of the 21st century, converted to residential use—and the Brunswick.[38]

The Brunswick, at East 26th Street and Fifth Avenue, was the hotel favored by the horsey set.

William Jay, was headquartered there, and elevated "four-in-hand" carriage riding to an art form.[39] Holding the reins of all four horses in one fist, the drivers ("whips") guided their horses from the Brunswick to the carriage drives in Central Park and staged parades twice a year.[40]

The St. James Hotel at Broadway and East 26th Street, where the St. James Building would later stand, was built in 1874. With its 30 parlors, bar, cigar stand, barber shop, dining room and full-service amenities, the hotel served the needs of mid- to late-nineteenth-century business and upscale clientele. The hotel was the site of a Confederate arson attack during the American Civil War. It was the first of 20 buildings to go up in flames in a coordinated effort by Confederate forces on November 25, 1864.[41]

NoMad Hotel
, which opened in 2012.

Known since 1987 as the Carlton, the Hotel Seville, named for the original investor Maitland E. Graves’ infatuation with the Spanish city, was designed by Harry Allen Jacobs, and opened its doors on East 29th Street and Madison Avenue in 1904, months before the unveiling of the city’s first subway. Renovated and transformed at a cost of $60 million more than a century later by David Rockwell, the hotel’s "Tiffany-style glass skylight" on the mezzanine was discovered under layers of paint “used to deter air raids during World War II.”[42][43]

The Breslin Hotel, built in 1904, was transformed in 2009 into the

French Renaissance limestone space[31][46] which features a Beaux-Arts cupola.[44] The Gershwin Hotel, on East 27th Street, and named after George Gershwin
, has a unique facade, a combination of red paint and whimsical decorative touches.

Gansevoort Park, the second location of Hotel Gansevoort in New York, opened in 2010 at Park Avenue and 29th Street, complete with a "glass column containing light-emitting diodes" that changes color.[47] Rounding out the host of boutique hotels in and around NoMad is the King and Grove Hotel, occupying the former space of the historic Martha Washington Hotel, located at 30 East 30 Street.

Culture

Restaurants

The neighborhood was once the home of

Lobster Newburg. Today it has a numerous restaurants serving a wide range of cuisines, including San Rocco, Hill Country Barbecue, Bamiyan Afghan Restaurant, Antique Cafe, SD26, A Voce, Country, Ben & Jack’s Steakhouse and Illi. Eataly, a 44,000-square-foot (4,100 m2) Italian food market comprising Italian restaurants, cafes and wine and food shops opened in Summer 2010.[48]

Cultural attractions, art and nightlife

The Museum of Sex on Fifth Avenue, which opened in 2002

NoMad is home to the

NoMad Piazza
, a pedestrian venue on Broadway between 25th and 31st, was established as part of the NYC Open Streets program to allow restaurants to continue their outdoor seating areas and to allow for an open-air, foot traffic area within NoMad.

Transportation

NoMad is served by four

<6>​ trains.[50]

The area is served by

M23 SBS crosstown bus service on 23rd Street.[51]

Education

Public schools in the area include Baruch College Campus High School, a collaboration between the New York City Department of Education and the City University of New York's Baruch College.

Private schools in the area include the Aaron School High School and the Rebecca School, both special education schools; the Fusion Academy, and the Drake Bennett School.

The preschool of

26th Streets, where the school has 15,000 square feet (1,400 m2) with a 33-year lease.[52][53]

Post-secondary schools include the New York School of Interior Design as well as part of the Baruch College campus.

Gallery

See also

References

Informational notes

  1. Wall Street Journal reported that a building at 1250 Broadway, between East 31st and 32nd Streets, "on the edge of Manhattan's NoMad neighborhood", was being renamed the "Nomad Tower",[9] implying that the northern boundary of the neighborhood might be moving uptown past 29th or 30th Streets. In an example of how impressions of the neighbood's location can differ greatly, Sanna Feirstein, in her book Naming New York, includes a map which defines NoMad as lying between Park and Sixth Avenues from East 23rd to 34th Street, and then continuing further north to East 42nd Street, between Madison Avenue and Broadway, a northern extension for the neighborhood reported by no other source.[10]

Citations

  1. ^
    ISBN 978-0-8129-3107-5
    .
  2. ^ "Gilsey House". NYC-Architecture.com. Archived from the original on June 26, 2014. Retrieved June 6, 2010.
  3. ^ a b Satow, Julie (May 9, 2013). "'Historic' Doesn't Rule Out 'New'". The New York Times. Archived from the original on June 25, 2022. Retrieved February 11, 2017. But although the character of the tenants has shifted, the historic neighborhood, which some call NoMad (for North of Madison Square Park) and which is bounded by 25th and 29th Streets, between Madison Avenue and Avenue of the Americas, has seen very little new construction since the Great Depression.
  4. ^ Landmarks Preservation Commission, LPC Designates Hotel Seville and The Emmet Building, Press Release, March 6, 2018
  5. ^ Louie, Elaine (August 5, 1999). "The Trendy Discover NoMad Land, And Move In". The New York Times. Archived from the original on June 24, 2015. Retrieved May 15, 2010.
  6. ^ Feirstein, p.103
  7. ^ Hughes, C. J. (December 16, 2015) "Manhattan Condos Amid the Offices" The New York Times Quote: "By one popular definition, NoMad runs from 25th Street to 30th Street, and from the Avenue of the Americas to Lexington Avenue."
  8. ^ "NYC Neighborhoods Map" New York City Department of City Planning
  9. Wall Street Journal
  10. ^ Feirstein, p.93
  11. ^ Community Board 5 official site. Retrieved June 22, 2015. Archived from the original on April 30, 2015.
  12. ISBN 1-58685-037-7
    .
  13. ^ a b Feirstein, p.106
  14. ^ Mendelsohn, p.26
  15. ^ Mendelsohn, p.15
  16. ^ Naureckas, Jim (April 3, 1920). "Madison Avenue: New York Songlines". Nysonglines.com. Archived from the original on March 15, 2015. Retrieved June 6, 2010.
  17. ^ Tarver, Denton (June 2006). "From Farmland to High Rises". The Cooperator. Archived from the original on March 16, 2015. Retrieved May 15, 2010.
  18. ISBN 978-0-312-38468-5
    ., p.130
  19. ^ Sternbergh, Adam (April 11, 2010). "Soho. Nolita. Dumbo. NoMad?". New York. Archived from the original on March 25, 2015. Retrieved May 15, 2010.
  20. ^ Madison Square Park Conservancy (official site). Retrieved on June 22, 2015. Archived from the original on May 22, 2015.
  21. ^ "NoMad: A Rapidly Evolving Neighborhood With a Storied Past". The New York Times. January 9, 2019. Retrieved January 10, 2019.
  22. ^ "Madison Square Garden". NYC-Architecture.com. Archived from the original on March 31, 2015. Retrieved June 6, 2010.
  23. ISBN 9780691165615
  24. ISBN 9780743215367
  25. ^ Staff (February 22, 1999). "1977 - Tesla Plaque Dedicated at Radio Wave Building in New York City". Nikola Tesla Timeline. Retrieved July 5, 2020.
  26. ^ Postal, Matthew A. and Presa, Donald G. (June 26, 2001) "Madison Square North Historic District Designation Report" p.117. New York City Landmarks Preservation Commission
  27. ^ Heller, Jill (March 15, 2013). "Chelsea Clinton Apartment: Former First Daughter Scoops Up $10.5 Million Madison Square Park Pad". International Business Times. Retrieved March 16, 2013.
  28. ^ Gregor, Alison (March 1, 2005). "Commercial Madison Square Park Going Condo". The Real Deal. Archived from the original on February 13, 2010. Retrieved May 15, 2010.
  29. ^ "Colony Club". NYC-Architecture.com. Archived from the original on June 26, 2014. Retrieved June 6, 2010.
  30. ^ Turney, Wayne S. (n.d.). "Madison Square Theatre". Self-published. Archived from the original on March 15, 2012. Retrieved June 6, 2010.
  31. ^ a b Gray, Christopher (February 10, 2010). "A Hip Replacement for a Down-at-the-Heels 'Hood". The New York Times. Retrieved May 15, 2010.
  32. ^ a b Satow, Julie. "‘Historic’ Doesn’t Rule Out ‘New’" The New York Times (May 9, 2013)
  33. ^ Budin, Jeremiah. "One Museum Mile, 241 Fifth Ave. Sell Out; Metrocard Panel" Curbed New York (April 30, 2014)
  34. ^ Hughes, C.J. (June 24, 2014). "A Prime Portfolio in Manhattan, Coming Back to Life: Long-Neglected F.M. Ring Properties in NoMad Being Revived for Tech Tenants". The New York Times.
  35. ISBN 978-1467121286
    .
  36. ISBN 0-8156-0334-7
  37. ^ Staff (August 23, 1859). "The Fifth-Avenue Hotel". The New York Times. p. 4. Retrieved May 21, 2010.
  38. ^
    ISBN 0-195-11634-8
    ., 9.959
  39. ^ "The Carriage Era in New York". Antiquesandthearts.com. Archived from the original on November 21, 2010. Retrieved June 6, 2010.
  40. ^ "Flatiron Flashbacks". Flatiron 23rd Street Partnership. Retrieved May 21, 2010.
  41. ^ Experience NoMad (August 10, 2012). "NoMad Then: Terrorism in NoMad 150 Years Ago". ExperienceNoMad.com. Retrieved November 6, 2010.
  42. ^ Staff. "Our Story". The Carlton Hotel. Retrieved May 21, 2010.
  43. ^ Staff (July 2009). "A Brief History of New York's Quintessential Madison Avenue Landmark" (PDF) (Press release). The Carlton Hotel. Retrieved May 21, 2010.
  44. ^ a b c Smith, Sarah Harrison. "Just the Place to Wander" The New York Times (February 22, 2013)
  45. ^ Bernstein, Fred A. (September 27, 2009). "Ace Hotel, New York". The New York Times. Retrieved May 15, 2010.
  46. ^ NoMad Hotel website
  47. ^ Hughes, C.J. (August 22, 2007). "Counting on a Hotel to Make a Neighborhood Hot". The New York Times. Retrieved May 15, 2010.
  48. ^ Staff (July 22, 2009). "L&L Leases 40,000 s/f Retail Showpiece to Italian Phenom". Real Estate Weekly. p. 11. Retrieved May 15, 2010. [dead link]
  49. Wall Street Journal
    .
  50. ^ "Subway Map" (PDF). Metropolitan Transportation Authority. September 2021. Retrieved September 17, 2021.
  51. ^ "Manhattan Bus Map" (PDF). Metropolitan Transportation Authority. July 2019. Retrieved December 1, 2020.
  52. ^ École International de New York website
  53. ^ Staff ((July 8, 2014)) "Transwestern Inks 33-Year Lease for Ecole Internationale de New York in Flatiron Area" (press release) Transwestern Retrieved on May 1, 2015.

Bibliography

External links

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