Noel Leeming
TVs, and audio equipment. With 71 stores, including 20 in Auckland,[3] Noel Leeming offers a larger selection of higher-value electronic goods compared to other chains under The Warehouse Group.[4]
In addition to its retail operations, Noel Leeming operates Tech Solutions, a service that provides support, installation, and learning assistance for technology users. This service caters to both in-store and in-home customers, offering comprehensive electronics and whiteware support.[5] HistoryThe brand was originally established as "Noel Leeming Television" in 1973, named after its founder. In September 1996, Noel Leeming merged with Bond & Bond under the trading group "Pacific Retail Group." At that time, the group operated approximately 90 branches nationwide, consisting of both brands.[6] In 2004, Gresham Private Equity acquired Pacific Retail Group and renamed it "Noel Leeming Group."[8] The Warehouse Group purchased Noel Leeming Group from Gresham Private Equity for NZ$65 million, and the acquisition became effective on 10 December 2012.[9] In December 2013, Noel Leeming Group further expanded its services by acquiring Maclean Technology, a team specializing in delivering professional IT services to New Zealand companies.[10] References
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