Philips Norelco
Philips Norelco is the American
For personal care products marketed outside the United States, Philips used the Philishave trademark until 2006. Philips then dropped that name and began using the Philips name.
History
From the early 1940s,
In 1980, Norelco increased its focus on small recorders production.[5]
Norelco was a manucturer of Clean Water Machine and from 1982 to 1986, it sold more than 186,000 filters for its device.[6]
In 1982, Norelco acquired Schick brand.[7]
In 1983, Norelco settled its lawsuit against Remington.[8][9]
One reason for retaining the Norelco name for personal care appliances was that a shift to the Philips name could have alienated those American buyers who were reluctant to purchase foreign brands. The market share of Philips, a European company, was very low in the U.S. compared to other countries, but with their Norelco and Magnavox brands, they were able to get a larger market share.[10]
Philips began co-branding their shavers "Philips Norelco" in 2005 to improve Philips' brand recognition in the United States, a first step towards an intended phase out of the Norelco name.[11]
Norelco shavers
Philips began making electric shavers in 1939. World War II delayed their introduction in the United States until 1948. The product was not successful until a two-headed model was introduced in 1951.
In 1997, Norelco introduced Compact Travel Razor.[12]
Philips introduced the Philips Norelco Bodygroom shaver for shaving male body hair in 2006. An online website as well as a demonstration on Howard Stern's show garnered attention. It was advertised in a science fiction series of adverts and shorts directed by Bruno Aveillan called Robotskin in 2007.[13]
Norelco tape recorders
Norelco introduced the Philips 3 inch open reel portable tape player/recorder, being the EL 3586/25 in the United States under the Norelco brand name in November 1963. It was called the Continental 101.[14]
Norelco video cameras
Presidents
- Dick Kress[15]
Criticism
Philips Norelco has been involved in multiple advertisement-related controversies.[16][17] Its water filters were criticized by Consumer Reports for releasing methylene chloride.[18]
References
- ISSN 0362-4331. Retrieved 2023-03-10.
- ISSN 0362-4331. Retrieved 2023-03-10.
- ISBN 9781475937831.
- ^ [1], Casetext.com listing for Philco Corporation v. Philips Mfg. Co.
- ISSN 0362-4331. Retrieved 2023-03-10.
- ISSN 0362-4331. Retrieved 2023-03-10.
- ISSN 0362-4331. Retrieved 2023-03-10.
- ISSN 0362-4331. Retrieved 2023-03-10.
- ISSN 0362-4331. Retrieved 2023-03-10.
- ^ "Electricshavereview.com". www.electricshavereview.com. Archived from the original on 2016-06-17. Retrieved 2016-05-21.
- ^
"Case Study: Philips' Norelco / How neck hairs led to the remaking of an icon". Business Week. 2007-06-11. Archived from the originalon June 6, 2007. Retrieved 2008-01-23.
- ISSN 0362-4331. Retrieved 2023-03-10.
- ^ Miller, Ellen Byron and Stephen (25 November 2006). "'Norelco Man' Boldly Marketed Electric Shavers". Wall Street Journal. Retrieved 2023-03-10.
- ^ Lynch, Joe (2023-02-27). "Unwinding the Birth, Rise, Fall and Return of the Cassette Tape". Billboard. Retrieved 2023-03-10.
- ^ "Wild Days at Norelco". Wall Street Journal. 30 November 2006. Retrieved 2023-03-10.
- ISSN 0362-4331. Retrieved 2023-03-10.
- ISSN 0362-4331. Retrieved 2023-03-10.
- ISSN 0362-4331. Retrieved 2023-03-10.
External links
- Official website
- Television commercials - classic Santa riding a razor "Noelco" ad from the 1960s