Not Afraid
"Not Afraid" | ||||
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Single by Eminem | ||||
from the album Recovery | ||||
Released | April 27, 2010 | |||
Recorded | 2009–2010 | |||
Studio |
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Jordan Evans | ||||
Producer(s) |
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Eminem singles chronology | ||||
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Music video | ||||
"Not Afraid" on YouTube |
"Not Afraid" is a song by American rapper
"Not Afraid" received positive reviews from music critics, who praised the song for being anthemic in nature and carrying a positive message. The song did, however, face criticism for its sudden change in theme from previous singles, and was considered to be less affecting than some of his other songs. Despite mixed reception, "Not Afraid" became the 16th song in Billboard history to debut on the Billboard Hot 100 at number one; it also debuted as a chart-topper in Canada.[2] In June 2014 the song was certified 10× Platinum by RIAA, making Eminem the first artist with digital diamond awards for two songs.[3] "Not Afraid" has earned Eminem MTV Video Music Awards, MTV Video Music Awards Japan, Grammy Awards, Billboard Music Awards and Detroit Music Awards.
The song was accompanied by a music video, which
Writing and recording
In 2009, Eminem planned to release Relapse 2, a sequel to his sixth studio album
The original tracks sent to Strange included mostly drums and
Strange arranged the Pro Tools session in a more traditional manner by laying out the drums, bass instruments, guitars, keyboards, main vocals and overdubs from left to right. While mixing, he began with drums, then the main vocals.[5] He added the chorus and bridge, followed by other instrumentation. Strange mixed the track to satisfy Eminem, who, after entering the studio, made his own adjustments, providing additional production; by then, Resto's tracks were added.[5] Strange made adjustments to Boi-1da's tracks, using SSL equalization (EQ) and some compression. To keep the track in tune from pitch fluctuation, Strange used Trim and Auto-Tune on Resto's TR-808 kick. Strange arranged reverberation tools, including the Bricasti, Eventide 2016, the Lexicon 480, Lexicon PMC70, and the Yamaha SPX90.[5]
The two rap tracks in the session used the Massenburg EQ plug-in, "the '9' send goes to the eighth-note delay track immediately above the two rap tracks" and Digidesign Extra Long Delay.[5] Strange also used compressors, including the Alta Moda Unicomp, which he felt works well on vocals, as well as the kick and snare drums. Boi-1da's track mostly used SSL and compression, but the bass used an API 550a. A Digidesign compressor limiter was set up on one of the horn sounds while the Massenburg EQ was used on an OB8 sound. Answering Eminem's request, string overdubs were arranged and recorded by Jordan Evans and Matthew Burnett—providing additional production—and Robert Reyes recorded the choir's vocals.[5]
Composition
"Not Afraid" is a
The song begins with a brief introduction in which Eminem says while the chorus plays underneath, "Yeh, it's been a ride. I guess I had to go to that place to get to this one."[12] When he begins the first verse, his lyrics threaten people who have looked down on him: "You can try to read my lyrics off of this paper before I lay 'em/ But you won't take the sting out these words before I say 'em."[7] On the second verse, Eminem says that he has indeed made mistakes, commenting on his Relapse album: "That last Relapse CD was ehh/ Perhaps I ran them accents into the ground/ Relax, I ain't going to do that now."[7] When he says "All I'm trying to say is get back, click clack, pow", a gunshot is heard.[5] Approaching the end of the second verse, Eminem raps about his personal experiences: "But I think I'm still trying to figure this crap out/ Thought I had it mapped out, but I guess I didn't/ It's time to exercise these demons/ These motherfuckers are doing jumping jacks now."[7] After the chorus, Eminem sings a bridge and focuses on a positive change, as he says "I just can't keep living this way, so starting today I'm breaking out of this cage."[12] Before the final chorus, he says that he "shoots for the moon".[12] The song features a choir composed of Kip Blackshire, Christal Garrick II, Terry Dexter, Rich King, Kristen Ashley Cole and Sly Jordan.[6] This song is also about how Slim Shady is leaving Eminem so he can "handle his responsibilities as a father." He promises to get his life together for better. In his new album Kamikaze, Fall shows him getting the Slim Shady part of him "back." As he desperately runs away from the shadow, it catches up with him and he realizes he can't escape it.
Release and reception
On April 26, 2010, Eminem posted a message through his Twitter account that read, "I'm 'Not Afraid'", without any elaboration.[13] Fans and news organizations were able to interpret the message and announced that Eminem's first single from his seventh studio album, Recovery would be titled "Not Afraid".[13][14] Radio personality Angela Yee, from radio station WWPR-FM, confirmed that the new single would debut on Eminem's uncensored radio station, Shade 45.[15] Eminem's manager, Paul Rosenberg, told Billboard that "It's not a dark song, it's an uplifting song."[16]
The new single was initially slated to impact radio on April 30, 2010;[17] however, the date was changed to one day earlier and the song eventually aired at 10 am ET, on Shade 45's show The Morning After with Angela Yee.[18] On May 5, 2010, the single was made available for digital download at online retailers through Aftermath Entertainment and Interscope Records.[19][20] In the song, Eminem makes a reference to Relapse and spoke at Friday Night with Jonathan Ross about it: "...looking back on it now in retrospect, I feel like there was a lot of stuff on there that was humorous and shock value and I had to go back and listen to my older material and figure out why ... Relapse didn't make me feel like [what] used to and kind of put the feeling back into what I do."[21]
The song was featured in a trailer for the war film Act of Valor.[22]
Pre-release promotion
Two days before "Not Afraid"'s slated release, Eminem released a
Music critics commented on the freestyle rap.
Critical reception
Review scores | |
---|---|
Source | Rating |
About.com | [28] |
Beats Per Minute | [29] |
Digital Spy | [30] |
Rolling Stone | [31] |
Reception of "Not Afraid" was generally positive. Jon Dolan of
The song's lyrics also faced mixed reviews. After "Not Afraid" leaked onto the Internet on April 29, 2010, Simon Vozick-Levinson of
John Ulmer of website
Chart performance
According to
"Not Afraid" debuted on the Billboard Hot 100 at number one, a feat only 15 songs had accomplished previously. The song was Eminem's third number one single on the Hot 100 chart, coming after "Lose Yourself" and "Crack a Bottle".[42] "Not Afraid" was also the first to debut at number one since October 17, 2009, when American recording artist Britney Spears's "3" debuted atop the chart. It became the first hip hop single by an unaccompanied male artist to debut at number one, and the first hip hop song to debut atop the chart, since "Doo Wop (That Thing)" by American rapper and singer Lauryn Hill in 1998.[44]
After entering the
In Canada, "Not Afraid" debuted at the top of the
In New Zealand, "Not Afraid" entered and peaked at number eight on the
On the Ö3 Austria Top 40, Austria's official singles chart, May 21, 2010 marked the song's chart debut, at number 22.[64] It reached its peak on August 13, at number five and would stay at that position for another week. Before re-entering on January 14, 2011 at number 72, the song made a last consecutive chart appearance on November 19, 2011 at number 52.[64] The song dropped to the bottom of the chart (number 75) on January 21, 2011, before exiting it.[64] In Italy, the song only charted for one week, at number three;[65] the same occurred in France, on February 19, 2011, at number 97.[66]
"Not Afraid" lasted 19 weeks on the
Music video
Development
"As I got sober, I started re-discovering things about myself that I had forgotten for so long that I kinda suppressed down, you know, or whatever [...] So, the whole theme of the record [is] as a person, I'm feeling better. See, this is how I feel; I feel good enough to be this, to say this, to do this."
—Eminem, talking about the video's concept in relation to the song's theme.[71]
Before filming began, Eminem spoke to Paul Rosenberg on the telephone about his ideas for a music video of "Not Afraid"; the two shared thoughts and started collaborating in May 2010.[72] American director Richard "Rich" Lee was hired to direct the video, which was shot on Market Street, in Newark, New Jersey, as well as New York City.[73][74] On the first day, Eminem filmed the opening scene on the rooftop of the Manhattan Municipal Building.[72] Lee called the moment "sort of like a very internal feeling kind of video".[72] In an interview, while the video was being shot, Eminem spoke about working with Lee "as pretty anti-climactic, for the most part, you know what I mean... It's good working with him, you know, he's about his business".[72] The scene in which Eminem jumps from a cliff and dives, was done at Greenpoint Warehouse, in Brooklyn with Lee and video producer Justin Diener. Also working with Eminem on the video included Dennis Dennehy and Chris Clancy for marketing.[72] The final scene filmed on the first day was where Eminem would try to escape from a dark basement on a set built by production designer Ethan Tobman; shooting in Newark also continued.[72]
The second day of shooting focused on Eminem as he walked through Market Street in Newark.
As of February 2024, the music video has received over 1.8 billion views and 12 million likes on YouTube.[78]
Synopsis
The music video opens with a scene in which Eminem stands on the rooftop of the
Eminem then jumps off the edge and makes a steep dive, but flies straight up again; his speedy flight down Market Street causes sonic booms on vehicles nearby. Eventually, Eminem flies up, back to the rooftop of the Manhattan Municipal Building, where the video began.[79]
Reception
The video was received with generally positive reviews. Following the video's Vevo release, Monica Herrera of Billboard named Eminem's jumping sequence "a moment of triumph" and compared his flying scene to Superman.[80] She also noted similarities of the video's events and the song's lyrics, deeming them a powerful word to Eminem's haters, where Eminem raps about destroying one's balcony.[80] Daniel Kreps from Rolling Stone felt that Eminem "similarly puts his redemption in the spotlight" and notices courage.[21] Kreps went on to compare Eminem's flying scene to Canadian actor Keanu Reeves from the 1999 science fiction film The Matrix.[21] In his review for Entertainment Weekly, Vozick-Levinson wrote: "We are to understand that he is once again at wit's end with the world, full of barely contained energy that he's not yet sure how to direct."[81] Although he didn't feel that the video was Eminem's best, Vozick-Levinson praised the video for its message in relation to the song's vibe; he also made a comparison to Eminem's music video for "The Way I Am", as both videos involve Eminem as he jumps from a great height.[81] Patrick D'Arcy of Spin thought that Eminem is "an satria unlikely motivational speaker, but an effective one."
With over a billion views, the video is Eminem's second-most viewed on YouTube after "Love the Way You Lie" from the same album.[82]
Live performances
On June 2, 2010, Eminem performed "Not Afraid" in France on the set of the French show Le Grand Journal.
On June 5, 2010, Eminem performed "Not Afraid" on Friday Night with Jonathan Ross.
"Not Afraid" was included on Eminem's set list as the final song before Eminem's "Lose Yourself" encore in his performance at the
Eminem performed "Not Afraid" alongside Porter at the 2011
Eminem performed the song as part of a set list on the second day of Chicago's Lollapalooza festival with Porter, in front of an audience of 90,000 people.[102] The Hollywood Reporter's Steve Baltin wrote, "given the infrequency with which he tours, it's sometimes easy to forget just how dynamic a performer he is, but after a spectacular 90-minute show, there was no denying the rapper's power." Adam Graham of The Detroit News said that "Eminem delivered the goods to the huge throng of people".[103] Gil Kaufman of MTV News felt that "Eminem came, saw and conquered his Lollapalooza debut."[102] Eminem performed a 28-song set list at Virgin Group's V Festival (V2011) on August 20, 2011 and the following day, which included "Not Afraid" as the final song before the encore of "Lose Yourself".[104] The first day took place in Chelmsford, Essex and the second day took place in Staffordshire.[105] Chris Salmon of The Guardian called Eminem's performance of "Not Afraid" "majestic"; he went on to writing that "It's a set fit to close any festival, pop-centred or otherwise."[106] BBC's Chi Chi Izundu noted that Eminem's performance was "fast-paced".[107]
Awards and nominations
Year | Ceremony | Award | Result |
---|---|---|---|
2010 | BET Hip Hop Awards (2010)[108] | Verizon People's Champ Award | Nominated |
MTV Video Music Awards (2010)[109] | Video of the Year | Nominated | |
Best Male Video | Won | ||
Best Hip-Hop Video
|
Won | ||
Best Art Direction | Nominated | ||
Best Cinematography | Nominated | ||
Best Direction | Nominated | ||
Best Editing | Nominated | ||
Best Special Effects
|
Nominated | ||
2011 | BMI Urban Awards[110] | Award-Winning Song | Won |
53rd)[111]
|
Best Rap Solo Performance | Won | |
Best Rap Song | Nominated | ||
Billboard Music Awards (2011)[112] | Top Streaming Song (Video) | Nominated | |
MTV Video Music Awards Japan (2011)[113] | Best Hip-Hop Video | Won | |
Detroit Music Awards[114] | Outstanding National Single | Won | |
Outstanding Video / Major Budget (Over $10,000) | Won |
Track listings and formats
- Digital download[115]
No. | Title | Writer(s) | Producer(s) | Length |
---|---|---|---|---|
1. | "Not Afraid" | 4:10 |
- CD single[116]
No. | Title | Writer(s) | Producer(s) | Length |
---|---|---|---|---|
1. | "Not Afraid" | 4:10 | ||
2. | "Not Afraid" (instrumental) |
| 4:10 | |
Total length: | 8:20 |
- Notes
- ^[a] signifies an additional producer.
Credits and personnel
The credits for "Not Afraid" are adapted from the liner notes of Recovery.[6]
- Recording
- Recorded at: Effigy Studios in Ferndale, Michigan, Encore Studios in Burbank, California, and Ajax, Ontario.
Personnel
|
|
Charts
Weekly charts
|
Year-end charts
|
Certifications
Region | Certification | Certified units/sales |
---|---|---|
Australia (ARIA)[160] | 5× Platinum | 350,000^ |
Denmark (IFPI Danmark)[161] | Platinum | 90,000‡ |
Germany (BVMI)[162] | Platinum | 300,000‡ |
Italy (FIMI)[163] | Platinum | 30,000* |
New Zealand (RMNZ)[164] | Platinum | 15,000* |
South Korea ( Gaon Chart )
|
— | 567,119[165] |
Spain (PROMUSICAE)[166] | Platinum | 60,000‡ |
Switzerland (IFPI Switzerland)[167] | Platinum | 30,000^ |
United Kingdom (BPI)[168] | 2× Platinum | 1,200,000‡ |
United States (RIAA)[169] | 11× Platinum | 11,000,000‡ |
* Sales figures based on certification alone. |
Release and radio add history
Country | Date | Format | Label | Ref |
---|---|---|---|---|
United Kingdom | June 14, 2010 | CD single | Polydor | [170] |
United States | July 6, 2010 | [116] | ||
April 29, 2010 | Urban contemporary radio
|
[18] | ||
Worldwide | May 3, 2010 | Digital download | [42][115] |
See also
- Grammy Award for Best Rap Solo Performance
- List of best-selling singles
- List of best-selling singles in the United States
- List of best-selling singles in Australia
- List of Hot 100 number-one singles of 2010 (Canada)
- List of Hot 100 number-one singles of 2010 (US)
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{{cite magazine}}
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External links
- "Not Afraid" Official music video on YouTube