NowThis News

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NowThis
FoundedSeptember 2012; 11 years ago (2012-09)
FoundersKenneth Lerer
Eric Hippeau
Brian Bedol
Fred Harman
Headquarters
Key people
Sharon Mussalli (CEO)
WebsiteNowThisNews.com

NowThis Media is an American

news organization founded in 2012.[3][4][5] The company is specialized in creating short-form videos.[6] Their target audience is Millennials and Generation Z.[7]

History

NowThis was founded by

homepage. By 2018, it had changed this position.[9]

Behind the scenes of Joe Biden being interviewed on NowThis in 2016

On December 8, 2015, NowThis raised $16.2m in

ABC News Digital. As of 2013, NowThis produced about 50 segments per day and received about 15–20 million views per month.[11]

In 2016, NowThis joined with

better source needed] As of April 1, 2017, the channel had stopped posting videos to the channel. Former Channel 4 News head of digital Jon Laurence joined as deputy editor in January 2018.[15]

In June 2020, numerous accusations of sexual misconduct were levied at NowThis associate producer Jackson Davis after Alexandria Ocasio-Cortez quote-tweeted a graphic he created.[16][17] NowThis suspended Davis. Following an external investigation, he was removed from the company.[18]

In April 2023, it was announced that NowThis would be spun off as a separate company from Vox Media.[19]

In February 2024, it was announced that NowThis had laid off roughly 50% of its workforce.[20] The organization said that the staff layoffs were part of a “broader initiative to realign our resources and structure to ensure a long-term sustainable business in the evolving media landscape.”[21]

Content

NowThis's content is targeted at left-leaning members of generations Y and Z.[7] An analysis from BuzzFeed News found that NowThis was the most popular left-leaning site on Facebook between 2015 and 2017; along with Occupy Democrats, it accounted for half of the 50 top posts on Facebook.[22] According to the Reuters Institute for the Study of Journalism NowThis' videos are primarily emotion-driven in order to generate views and shares[23] and the group been accused of making partisan content.[24][25]

In 2015, NowThis published a

2016 Democratic Party presidential debate. NowThis created a video titled "It looks like CNN is trying to help Hillary look good, even if that means deleting polls." PolitiFact found that CNN did not delete the poll in question and in fact displayed the results of the poll during its broadcast and also published the poll on its Facebook page. The claim was rated as "Pants on Fire" false by PolitiFact.[26]

After

intellectual property rights and stated that video "was used without attribution or permission", and they were "exploring [their] options with regards to NowThis, Facebook and Twitter." NowThis removed the clip from their Facebook, while it remained on their Twitter.[27]

During the 2016 United States presidential election, NowThis repeatedly claimed that Trump lied about Bill Clinton signing the North American Free Trade Agreement (NAFTA) using videos posted on Facebook and YouTube. PolitiFact found that Bill Clinton signed the final version of the NAFTA as Trump had stated, and rated the claim false.[28]

In September 2019, NowThis tweeted out that "Republicans in North Carolina used a 9/11 memorial to trick Democrats into missing a key vote", which was later shared by Senator Elizabeth Warren. PolitiFact rated the claim false and discovered only one Democrat was at a 9/11 memorial during the time North Carolina Republicans held a controversial budget vote. NowThis did not correct their claim.[29]

In January 2020, NowThis removed a segment of a video they posted where a George Washington University student falsely claimed that Holocaust diarist Anne Frank did not die in a concentration camp. Frank died in the Bergen-Belsen concentration camp in either February or March 1945.[30][31]

References

  1. ^ Segers, Grace (August 25, 2018). "Beto O'Rourke says "nothing more American" than to stand up or take a knee for your rights". CBS News. Retrieved April 27, 2019.
  2. ^ Valenzuela, Bryant (January 10, 2022). "The Weapon of the Century: Contemporary Politics Through the TikTok Algorithm". Harvard Political Review. Retrieved February 6, 2022.
  3. ^ "Meet the company behind that viral Beto O'Rourke video". NBC News. November 6, 2018. Retrieved September 11, 2019.
  4. ^ Ellis, Emma Grey. "Inside NowThis, The Upstart That's Owning Social News". WIRED. Retrieved November 4, 2016.
  5. ^ Josh Sternberg (November 9, 2012). "Can NowThis News Crack Mobile Video?". Digiday. Retrieved April 3, 2013.
  6. ^ "State of the News Media" (PDF). Pew Research Center. March 26, 2014. pp. 16–17.
  7. ^ a b Soave, Robby (January 9, 2019). "Millennial News Site Thinks the CIA Being Run Entirely by Women Is a Progressive Victory". Reason.
  8. ^ Jessi Hempel (December 5, 2012). "Will news bites for digital natives work?". Tech Fortune. Archived from the original on April 5, 2013. Retrieved April 3, 2013.
  9. ^ Weissman, Cale Guthrie (February 21, 2018). "Here's An Abridged Timeline Of Digital Media's Pivot To Video". Fast Company. Retrieved February 22, 2018.
  10. ^ Ha, Anthony (December 8, 2015). "Video News Startup NowThis News Raises $16.2M Led By Axel Springer". TechCrunch. Retrieved December 8, 2015.
  11. ISSN 0099-9660
    . Retrieved September 29, 2021.
  12. ^ "Vox Media Completes Acquisition of Group Nine". Vox Media. February 22, 2022.
  13. ^ Flynn, Kerry (December 13, 2021). "Vox Media is acquiring the conglomerate that owns NowThis and Thrillist". CNN. Retrieved June 8, 2022.
  14. ^ "Seeker Daily Is Becoming NowThis". NowThis. March 17, 2017. Retrieved April 9, 2017 – via YouTube.
  15. ^ "Jon Laurence". Channel 4. Retrieved January 9, 2018.
  16. ^ Goforth, Claire (June 29, 2020). "AOC tweet leads to sexual misconduct allegations against NowThis producer". The Daily Dot. Retrieved September 29, 2021.
  17. ^ Ellefson, Lindsey (June 29, 2020). "NowThis News Suspends Politics Producer After Accusations of Collegiate Sexual Misconduct Surface". TheWrap. Retrieved September 29, 2021.
  18. ^ Ellefson, Lindsey (July 20, 2020). "NowThis News Politics Producer Out at After Investigation Into Accusations of Sexual Misconduct in CollegeTheWrap". TheWrap. Retrieved September 29, 2021.
  19. ISSN 0362-4331
    . Retrieved May 2, 2023.
  20. ^ Helmore, Edward (February 15, 2024). "'Breathtaking' media layoffs continue with job cuts at NowThis and Intercept". The Guardian. Retrieved February 18, 2024.
  21. ^ Korach, Natalie (February 15, 2024). "NowThis Lays Off 50% of Staff to 'Realign Our Resources and Structure'". The Wrap. Retrieved February 19, 2024.
  22. ^ Silverman, Craig; Lytvynenko, Jane; Vo, Lam Thuy; Singer-Vine, Jeremy (August 8, 2017). "Inside The Partisan Political Fight For Your Facebook News Feed". BuzzFeed News. Retrieved July 29, 2021.
  23. OCLC 987584014
    .
  24. .
  25. .
  26. ^ Sanders, Katie. "No, Internet, CNN Did Not Delete Its Poll Showing Bernie Sanders Won the Democratic Debate." @Politifact, 19 Oct. 2015
  27. ISSN 0099-9660
    . Retrieved June 30, 2021.
  28. ^ Emery, C. Eugene (August 11, 2016). "NowThis news site says Donald Trump wrong and Bill Clinton didn't sign NAFTA". PolitiFact.
  29. Politifact
    . Retrieved June 30, 2021.
  30. Times of Israel
    . Retrieved June 30, 2021.
  31. The Algemeiner
    . January 17, 2020. Retrieved June 30, 2021.

External links