Object hyperlinking

Source: Wikipedia, the free encyclopedia.

Object hyperlinking is a term that refers to extending the

URLs
to tangible objects or locations. These object tags can then be read by a wireless mobile device and information about objects and locations retrieved and displayed.

However, object hyperlinking may also be sensible for contexts other than the Internet (e.g. with

data base administering or with text content management
).

System components

Components of an object hyperlinking scheme

Linking an object or a location to the Internet is a more involved process than linking two web pages. An object hyperlinking system requires seven components:

  1. A virtual or physical object tag to identify objects and locations. Some tagging systems are described below. To allow the object tags to be located they must be physically embedded in visual markers. For example, the
    SMS
    tags on large adhesive yellow arrows, which can then be stuck on buildings etc.
  2. A means of reading physical tags, or locating virtual tags.
  3. A
    mobile telephone, a PDA
    or a portable computer.
  4. Additional software for the mobile device.
  5. A commonly open wireless network, such as the existing 2G and 3G networks, for communication between the portable device and the server containing the information linked to the tagged object.
  6. Information on each linked object. This information could be in existing WWW pages, existing databases of price information etc., or have been specially created.
  7. A display to view the information on the linked object. At the present time this is most likely to be the screen of a mobile telephone.

Tags and tag-reading systems

There are a number of different competing tagging systems.

RFID
tags
A radio frequency identification device (also known as an 'Arphid'){{citation needed}} is a small transponder which can be read at short range by a transceiver (reader). Since RFID tags can be very small, they are often embedded in a more visible marker to allow them to be located.
RFID readers can be used with mobile phones. Most modern smartphones include some form of RFID/NFC reader, used for things such as cashless payments.
Many bus systems have begun installing RFID-based ticketing systems.[1]Other applications for RFID enabled smartphones include swapping electronic business cards between phones, and using a mobile to check in at an airport or hotel. Two RFID enabled devices may also be used to enable peer-to-peer transfer of data such as music, images or for synchronizing address books.
QR Code which links to Rick Astley's Never Gonna Give You Up, commonly known as a "Rickroll."
Graphical tags
A graphical tag consists of an image on a marker, which can be read by a mobile telephone camera. There are a number of competing systems, including open standards like Quick Response
Datamatrix, Semacodes[2] (based on Datamatrix), and barcodes; or proprietary systems like ShotCodes
. The design of such coding schemes needs to be rich enough to include much information and robust enough for the tag to be readable, even when partly obscured or damaged: tags might be on the outside of buildings and exposed to wear and the weather.
Graphical tags have a number of advantages. They are easy to understand and cheap to produce. They can also be printed on almost anything, including t-shirts. Barcodes are a particularly attractive form of tagging because they are already very widely used, and smartphones can read them.
Alpha Tags
An alpha tag comprises a short alphanumerical code, which can be printed on a marker or chalked on a wall.
Yellow arrows[3]
are an example of this form of tagging.
Virtual tags
In a virtual tagging system there is no physical tag at a location. Instead a URL as a meta-object is associated with a set of geographical coordinates. Using location-based services a mobile phone that enters a particular area can be used to retrieve all URLs associated with that area. The area can be set as a few metres or a much wider area.
Hardlink
A hardlink is an alphanumeric combination such as an object's common name or part number that when entered into a cell phone's web browser, targeting a hardlink database, returns information that may have been stored about the target object. It is one of several methods of object hyperlinking including graphical tags (2D barcodes), SMS tags and RFID tags. The hardlink method establishes a reference link between a physical world object and a
Physical world hyperlink, or simply phylink, with a number of companies developing, what are currently, non-standardized methods of creating this connection. This topic is not to be confused with, a hard link (two words) which is Unix terminology for a pointer to physical data on a storage volume. The hardlink method does not require a graphical object tag or any special software be loaded on the users cell phone, but does require the phone be internet enabled. The consumer use and market for object hyperlinking methods is a very small and limited one in the U.S. with a slightly larger audience of users in some eastern countries.[4]
Unlike Japan, few US cell phone providers currently offer graphical tag readers or other support for object hyperlinking methods and this will likely continue until a clear linking method becomes dominant.

Applications

The object hyperlinking systems described above will make it possible to link comprehensive and editable information to any object or location. How this capability can best be used remains to be seen. What has emerged so far is a mixture of social and commercial applications.

  • The publishers of the Lonely Planet guidebooks are issuing yellow arrows with one of their guidebooks and encouraging travellers to leave tags to stories and comments wherever they go.
  • Siemens see their virtual tagging system being used to tag tourist sites, and also leave messages for friends. They also suggest that virtual tags could be used to link advertisements with locations.[5]
  • Wireless payment services (often called contactless payment) use NFC readers in phone to pay at stores.
  • Japanese consumers are able to read barcodes with their mobiles and download comparative prices from Amazon.[6]
Using Semapedia to link from a tag to a Wikipedia article

See also

Notes

  1. ^ Spivey, Mark (2017-03-16). "How RFID is Used in Public Transportation - Gateway RFID Store". Retrieved 2023-11-22.
  2. ^ "Wired article on semacodes". Retrieved 23 May 2018.
  3. ^ "Washington Post article on Yellow Arrow scheme". The Washington Post. Retrieved 23 May 2018.[dead link]
  4. ^ Vascellaro, Jessica E (May 24, 2006). "The Bar Code Gets a Hip New Life". The Wall Street Journal.
  5. ^ "Digital Graffitti [sic] Service". Munich. Feb 2, 2005. Archived from the original on February 24, 2006.
  6. ^ Longino, Carlo (Nov 23, 2004). "Amazon Heads Off Barcode Comparison Shoppers". Archived from the original on March 15, 2016. Retrieved August 21, 2005.
  7. ^ "The Mobile Technology Weblog - Location Based Services and all about Mobile Marketing - mobile technology, trends, technology trends, wireless, mobile marketing, mobile web, mobile internet, mobile 2.0". www.mobile-weblog.com. Archived from the original on 2 November 2005. Retrieved 23 May 2018.
  8. ^ "Eclectica: A Mobile Wikipedia". Retrieved 23 May 2018.
  9. ^ "Google, Neven Vision & Image Recognition - Search Engine Journal". 15 August 2006. Retrieved 23 May 2018.
  10. ^ Greene, Kate (March 13, 2007). "Mobile Web Searches Using Pictures". MIT Technology Review.
  11. ^ "Redirecting". zerogeography.blogspot.com. Archived from the original on 24 May 2018. Retrieved 23 May 2018.

External links