Internet video
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Internet video (also known as online video) is
.There are several
Video file formats
Practical online
MPEG-4 AVC (Advanced Video Coding)
AVCHD (Advanced Video Coding High Definition)
AVCHD, or Advanced Video Coding High Definition, uses one of the more efficient video coding formats. It was announced in May 2006 and since then has grown into a high-quality video format that can compete with other professional forms of media. The AVCHD is geared towards consumer shooters; this is largely because the AVCHD format capitalizes on the H.264/MPEG-4 video that is able to compress video to smaller sizes in order to allow more video to be stored in the same storage capacity.[2]
FLV (Flash Video)
Flash Video (FLV) is video encoded by Adobe Flash software in order to play within the Adobe Flash Player. Popular in the past, and used by several video sites, including YouTube, the Adobe Flash Player has been replaced by HTML5 and this format has been abandoned.
MPEG-4 Part 14 (MP4)
YouTube
In October 2005, Nike became the first major company to embrace YouTube as a promotional platform. They were the first company to do this and since then YouTube has provided a means of displaying internet video in order to help companies promote their products. Google purchased YouTube for $1.65 billion in October 2006 and since then it has developed it even further.[4] Since then, it has become the most popular website for watching internet video. For example, the hours of video watched per month on YouTube totaled 6 billion.[5] As of 2014, there were one billion unique users to YouTube each month. According to Nielsen, YouTube reaches more U.S. adults aged 18–34 years old than any cable network.[6]
Other video platforms
Aside from YouTube, there are several other
Live streaming
Live streaming is another important aspect of internet video. This is when particular events are streamed using a live form of internet video. A key example of this is that in 2008 and 2012, during the presidential election, the debates between the two candidates were live-streamed on YouTube.
Live streaming has also been used as a means of promoting exposure for a particular product or business. This is largely because platforms such as YouTube provide a cheap, and usually free, means to access millions of users. Whether that be potential customers on laptops, smartphones, tablets, and smart TVs. A study conducted by SocialMediaExaminer supports this hypothesis using YouTube as a particular example.[8]
A sign of the growth of importance of internet video live streaming refers to the change in business model of the
Controversy
Both
YouTube has also faced issues surrounding copyright. For example, in December 2013,[15] many YouTubers who published footage of video games for either review or tutorial purposes were punished and crippled by copyright claims. In the past, YouTube has also faced issues with the music industry over users publishing videos without the permission of the music industry. The issues can be seen by the fact that since 2007, YouTube has paid out one billion dollars to copyright holders.[16] Saying that, the formation of Vevo has aided YouTube in terms of issues with the music industry by allowing artists/labels to get a share of revenue.
The importance of video in the music industry
The growth of internet video has provided a platform to help elevate the music industry. This has most particularly been seen through the platform of YouTube. Chris Maxcy, YouTube's partner development director stated that “YouTube is the ideal place for labels to promote music and for fans to discover new artists and old favourites”. Moreover, Rio Caraeff, who heads up Universal's digital group described YouTube as a “revenue stream, a commercial business. It's growing tremendously. It's up almost 80 percent for us year-over-year in the U.S. in terms of our revenue from this category”.[17] In addition, an article published in 2011,[18] believes that YouTube has changed the music industry citing three ways; YouTube allows people to listen to the native music of India, for example, and other regions which would otherwise be difficult to discover. Brittany Wong also believes that YouTube allows people to get discovered. This is largely because it allows anybody to post an online video for the world to see. Finally, it mentions that the convenience of the platform allows many people to listen to music, which has increased potential audiences.
Mike Masnik, the CEO and founder of Techdirt, recognized the importance of YouTube in the music industry.[19] In this article he recognizes the potential ability of YouTube in order to allow musicians to increase exposure, and record labels to make money. However, they were naïve and did not fully embrace it.
See also
- History of the internet
- Live streaming
- Over-the-top media service
- Streaming media
- Video clip
- Webcast
- YouTube
References
- ISBN 9780470857649.
- ^ Montgomery, Mark (November 2009). "If You're Looking For More Info About The AVCHD Codec". videomaker.com. Archived from the original on 21 October 2014. Retrieved 22 October 2014.
- ^ "The MPEG-4 Format". mediacollege.com. Archived from the original on 13 April 2015. Retrieved 22 October 2014.
- ^ Lidsky, David. "The Brief But Impactful History of YouTube". fastcompany.com. Archived from the original on 22 February 2014. Retrieved 22 October 2014.
- ^ Smith, Craig. "By The Numbers: 60 Amazing YouTube Statistics". expandedramblings.com. Archived from the original on 17 October 2014. Retrieved 22 October 2014.
- ^ "Statistics". YouTube.com. Archived from the original on 20 October 2014. Retrieved 22 October 2014.
- ^ "Vimeo: Overview". iac.com. Archived from the original on 23 February 2018. Retrieved 22 October 2014.
- ^ Colligan, Paul. "How to Use YouTube Live Streaming to Boost Your Exposure". Social Media Examiner. Archived from the original on 21 October 2014. Retrieved 22 October 2014.
- ^ VanDerWerff, Emily (August 2014). "Why don't we have a standalone HBO Go? Look to the WWE Network for an answer". vox.com. Archived from the original on 21 October 2014. Retrieved 22 October 2014.
- ^ "Events/TV/PPV". WWE.com. Archived from the original on 22 November 2014. Retrieved 22 October 2014.
- ^ Bailey, Jonathan (24 August 2009). "Livestreaming and Copyright Issues". theblogherald.com. Archived from the original on 13 October 2014. Retrieved 22 October 2014.
- ^ Albrecht, Chris. "Justin.tv Placates Copyright Holders With Anti-piracy Tech". gigaom.com. Archived from the original on 10 March 2015. Retrieved 22 October 2014.
- ^ "watch free movies online". Archived from the original on 10 April 2023. Retrieved 10 April 2023.
- ^ Kincaid, Jason (17 August 2009). "Ustream Sued By Boxing Promoter Over Pirated Broadcast". techcrunch.com. Archived from the original on 5 November 2014. Retrieved 22 October 2014.
- ^ Totilo, Stephen (11 December 2013). "YouTube Channels Crippled By Copyright Claims". kotaku.com. Archived from the original on 22 October 2014. Retrieved 22 October 2014.
- ^ Wagstaff, Keith. "YouTube Has Paid $1 Billion to Copyright Holders Since 2007". NBCNews.com. Archived from the original on 22 October 2014. Retrieved 22 October 2014.
- ^ Sandoval, Greg. "Universal Music seeing 'tens of millions' from YouTube". cnet.com. Archived from the original on 21 October 2014. Retrieved 22 October 2014.
- ^ Wong, Brittany (14 November 2011). "Three Ways YouTube Has Changed the Music Industry". group3info.blogspot.com. Archived from the original on 4 March 2016. Retrieved 22 October 2014.
- ^ Masnick, Mike. "How the record labels spurned the YouTube opportunity". Telegraph.co.uk. Archived from the original on 2022-01-12. Retrieved 22 October 2014.