Oronamin C

Source: Wikipedia, the free encyclopedia.
A bottle of Oronamin C

Oronamin C Drink (オロナミンCドリンク, Oronamin Shī Dorinku), produced by Otsuka Chemical Holdings Co., Ltd., (distributed and sold by

Takeda Pharmaceutical Co. product "Arinamin" and its name comes from Otsuka's own Oronine H Ointment [ja] and its main ingredient, vitamin C
. Oronamin C was named after the Oronine H Ointment in hopes that it would prove to be equally successful.

Product summary

Oronamin C was introduced in February 1965 and was initially sold in a 120 ml

Child welfare activist Osamu Mizutani [ja] wrote that the previous screw caps allowed individuals to put in paint thinner
and then re-seal the bottles.

In 2000, a "sister" product Oronamin C Royal Polis (オロナミンC ロイヤルポリス, Oronamin Shī Roiyaru Porisu) was introduced. It contains royal jelly and propolis extracts.

While originally sold as a medical health drink with carbonation added, the

Japanese Ministry of Health and Welfare filed a claim resulting in the judgement that Oronamin C could not be labeled as a medical health drink. This was a difficult time for Otsuka Pharmaceutical Co., but before long, the Genki hatsuratsu (元気ハツラツ) television advertisement featuring comedian Kon Omura [ja] became recognizable nationwide, and Oronamin C grew into a best-selling health drink in Japan.[citation needed
]

In the past, many competing companies have introduced similar health drinks in an attempt to topple the current market oligopoly, but so far, none have been successful (see § Similar products).

Commercials

Oronamin C's

billboards were used for marketing Oronamin along with other Otsuka Group products. Japanese baseball players from the Yomiuri Giants
also promoted Oronamin with the phrase "Oronamin is a small giant!" (オロナミンCは小さな巨人です!, Oronamin Shī wa Chiisana Kyōjin desu!). The tagline "C power becomes G power!" (CパワーがGパワーになる, Shī Pawā ga Jī Pawā ni Naru!) was also used in some advertisements.

The popular Japanese singing group

tarento have promoted Oronamin. Hideki Matsui worked as a spokesperson for sister product Oronamin C Royal Prolis during his career with the Yomiuri Giants
.

Another version of Oronamin television advertisements were broadcast along with the Giants version, featuring Yūzō Kayama and the Southern All Stars. The campaign slogan was "Clear distinction Oronamin C" (明るくケジメるオロナミンC, Akaruku kejimeru Oronamin Shī).

Starting in 2004 a tie-in was established with the hit Japanese

Kamen Rider Series. Actors Takayuki Tsubaki, Shigeki Hosokawa, Hiro Mizushima, Takeru Satoh, Kōji Seto, and Masahiro Inoue; who appear in Kamen Rider Blade, Hibiki, Kabuto, Den-O, Kiva and Kamen Rider Decade; have promoted Oronamin with special television commercials. In 2009, the animators who did the Fresh Pretty Cure! series also did the same. 2015 saw Kamen Rider actors starring in commercials as a trio. These trios include Shun Nishime, Ryosuke Yamamoto and Hayato Isomura (Kamen Rider Ghost); Hiroki Iijima, Toshiki Seto and Ukyo Matsumoto (Kamen Rider Ex-Aid); Atsuhiro Inukai, Eiji Akaso and Kouhei Takeda (Kamen Rider Build); So Okuno, Gaku Oshida, and Keisuke Watanabe (Kamen Rider Zi-O); Fumiya Takahashi, Ryutaro Okada, and Hiroe Igeta (Kamen Rider Zero-One); and Syuichiro Naito, Takaya Yamaguchi, and Ryo Aoki (Kamen Rider Saber
).

Current television commercials feature Japanese idol Aya Ueto as the main cast appearing along with a costar sports athlete or other celebrity. Aya's conversations with each celebrity are the topic of these commercials. The slogan also changed a little, to Genki hatsuratsū? (元気ハツラツぅ?). Initially her co-stars answered "Of course!" but now answer Sugē hatsuratsu! (すっげぇハツラツ!).

Selected

tarento
who have appeared with Aya Ueto:

Genki hatsuratsū? advertisement battle

For about a half year starting May 9, 2005, the Genki hatsuratsū? advertisement battle was held for all young members of the

dollars and the possession of broadcasting rights in the winners hometown. Among the many contestants, Nibunnogo! was the winner with Tōtarutenbosu in second place. For a full list of participants see the Japanese Wikipedia Oronamin article
.

Oronamin shake

In 1971, a television advertisement "Home Party" introduced the recipe for the Oronamin Shake: Oronamin C mixed with a raw egg. Even today that recipe is featured on the Oronamin C recipe webpage, though using only an egg yolk is recommended nowadays.[2] The television advertisement introduced the shake with the copy "My older sister and I have Oronamin and juice. Mom puts in an egg and has an Oronamin shake. Dad has Oronamin and gin." In 2004 a television advertisement featuring model Ai Tominaga (冨永愛 Tominaga Ai, born August 1, 1983) and singer-songwriter Shigeru Izumiya (泉谷しげる Izumiya Shigeru, born May 11, 1948) reintroduced the Oronamin shake.

Similar products

  • Minnamin C Drink (ミンナミンCドリンク) (Tamura Co., introduced 1991)
  • Bonnu C (ボンヌC) (Bonnu Corporation, introduced May 1983 )
  • Vitamin C Drink (ビタミンCドリンク) (All Japan Drug)
  • Origomin C Drink (オリゴミンCドリンク) (Daikyo Yakuhin, including oligosaccharide)
  • Vita Lemon C Drink (ビタレモンCドリンク) (Okuda Chemical Industry)
  • Top Value C (トップバリュC) (Aiku,
    ÆON Co., Ltd.
    )
  • Vita Amin C (ビタアミノC) (Automatic Sales)
  • Vita Shii (Vitakku) Drink (ビタシー（ビタック）ドリンク) / Vita Shii (Vitakku) Drink Z (ビタシー（ビタック）ドリンクZ) (Tokiwa Pharmaceutical Co., Ltd.)
  • Vita To C (ビタッとC) (Sanbon Coffee)
  • Turbo C / New Turbo C (PepsiCo., same name as the
    C language compiler Turbo C
    )
  • Baomin X (バイオミンX) / Dekavita C (デカビタC) (Suntoryfoods Limited)
  • Miracle Body V (ミラクルボディV) (SANGARIA)
  • Real Gold (リアルゴールド) (Coca-Cola Japan)
  • Dodekamin (ドデカミン) / Dodekamin V (ドデカミンV) (Asahi Soft Drinks)
  • Nice C (ナイスC) (Riken Pharmecauticals)
  • Royal Top (ローヤルトップ) (Nagoya Milk)
  • Oligomin C
  • Citrumin C (Zam Zam cola company, UAE, Iran)
  • Vitaene C (Pokka)
  • C1000 (House Wellness Foods Corporation; part of House Foods; formerly produced by Takeda Pharmaceutical Company)
  • C+ (Australia)
  • Pocari Sweat (Otsuka Pharmaceutical)

References

  1. ^ "ORONAMIN C DRINK". Otsuka Pharmaceutical Co., Ltd. Retrieved 2024-01-15.
  2. ^ "オロナミンＣアレンジレシピ". 大塚製薬. Retrieved 2022-12-19.

External links

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