Oscar Mayer

Source: Wikipedia, the free encyclopedia.
For the founder of the company, see Oscar F. Mayer. For his son, see Oscar G. Mayer Sr. For his grandson, see Oscar G. Mayer Jr.
Oscar Mayer
Kraft Heinz
Websiteoscarmayer.com

Oscar Mayer is an American

cold cut producer known for its hot dogs, bologna, bacon, ham, and Lunchables products. The company is a subsidiary of the Kraft Heinz Company and based in Chicago, Illinois
.

History

Early years

weißwurst, which were popular in the predominantly German neighborhoods around their Chicago meat market.[1][2][3]

As the meat market's popularity grew, it expanded its storefront and participated in sponsoring local events including the

1893 Chicago World's Fair.[4] By 1900, the company had 43 employees and Chicago-wide delivery service. In 1904, Oscar Mayer began branding its meats to capitalize on their popularity, beginning an industry-wide trend. Early company specialties were "Old World" sausages and Westphalian hams, soon followed by bacon and wieners. In 1906, Oscar Mayer & Co. volunteered to join the newly created federal meat inspection program. In 1919, the company made its first major expansion, with the purchase of a processing plant in Madison, Wisconsin
. The plant was a profitable, efficient operation, and in 1957 Madison became the corporate headquarters.

Kraft ownership

For nearly a century, Oscar Mayer remained an independent company owned primarily by descendants of the Mayer brothers who started it. In 1981, Oscar Mayer stockholders elected to sell the company to

Altria Group
(formerly Philip Morris) spun off remaining shares of Kraft Foods to Altria shareholders in 2007.

On November 4, 2015, owner Kraft Heinz announced it would move the Oscar Mayer headquarters and the company's U.S. meats business from Madison to Chicago. The company also announced plans to consolidate its production facilities during the two following years, resulting in the shutdown of seven North American manufacturing facilities: Fullerton, California, San Leandro, California, Federalsburg, Maryland, St. Marys, Ontario, Campbell, New York, Lehigh Valley, Pennsylvania, and Madison.

In August 2017, Bloomberg Businessweek reported that the company planned to spend $10 million to reinvent the hot dog for a more health-conscious consumer.[5]

Advertisements

Wienermobile in Gilford, New Hampshire

Oscar Mayer had several

advertisements on TV involving young children, including the Oscar Mayer Wiener ad in 1963. The commercial shows a young girl leading a group of children, singing about what they would get if they "were an Oscar Mayer wiener". It was written by Richard D. Trentlage.[6]

A 1973 TV commercial featured four-year-old Andy Lambros holding a fishing rod and sandwich while singing, "My bologna has a first name, it's 'O-S-C-A-R'...".[7][8] It became one of the longest-running TV commercials in the country.[9]

Oscar Mayer is known for its Wienermobile, which has toured the United States for over 80 years. The first Wienermobile was created in 1936.[10] On May 14, 2023, it was announced that the Weinermobile would be renamed the Frankmobile;[11] four months later, this unpopular name change was reversed.[12]

In 2019, Oscar Mayer started sponsoring Ryan Newman in the NASCAR cup series in the number 6 Roush Fenway Racing car.

References

  1. ^ "Oscar Mayer Company History" (PDF). Archived from the original (PDF) on February 2, 2010. Retrieved 2009-04-22.
  2. ^ "The 124 YEAR History of "Oscar Mayer" Foods". Oscar Mayer Bacon UK. Archived from the original on October 14, 2012. Retrieved July 10, 2012.
  3. ISBN 9780807846957
    .
  4. ^ Lukas, Paul (2003-05-01). "Bringing Home the Bacon A German made America's first national meat. And that's no baloney". Fortune. Cable News Network. A Time Warner Company. Retrieved 2017-08-03.
  5. ^ Gruley, Bryan; Giammona, Craig (2017-08-02). "Why the Hatchet Men of 3G Spent $10 Million on a Better Oscar Mayer Wiener". Bloomberg Businessweek. Retrieved 2017-08-03.
  6. ^ Richard D. Trentlage, 87, Who Wrote 'The Oscar Mayer Wiener Song,' Dies The New York Times, September 29, 2016
  7. ^ "Oscar Mayer Commercial – 1973". YouTube. Archived from the original on 2021-12-22. Retrieved July 10, 2012.
  8. ^ "Oscar Mayer Bologny Kid". Archived from the original on February 4, 2013. Retrieved January 25, 2012.
  9. ^ "Oscar Mayer Wiener Song". Dictionary of Wisconsin History. Retrieved June 10, 2012.[permanent dead link]
  10. ^ Koran, Mario (29 January 2020). "World's wurst driver: Oscar Mayer Wienermobile gets frank warning from officer". The Guardian. Retrieved 29 January 2020.
  11. ^ https://news.kraftheinzcompany.com/press-releases-details/2023/The-Oscar-Mayer-Wienermobile-Gets-a-Beefy-New-Name-for-the-First-Time-in-Nearly-100-Years/default.aspx
  12. ^ "Oscar Mayer's Wienermobile is back after a 4-month flirtation with a name change to Frankmobile". Fortune. September 22, 2023. Retrieved December 21, 2023.

External links

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