PSFK
Limited Liability Company | |
Industry |
|
---|---|
Founded | 2004 |
Founder | Piers Fawkes |
Headquarters | New York, New York , United States |
Number of locations | 1 |
Area served | International |
Key people |
|
Products | |
Brands | Retail Innovation Week |
Services | Market Intelligence, Conferences |
Owner | Piers Fawkes |
Number of employees | 25 |
Website | www |
Footnotes / references [1][2] |
PSFK is an American
History
PSFK examines trends in major corporations. The company does innovation research for corporate clients to determine trends and consumer behaviors. PSFK offers corporations the market research platform, weekly newsletters, and retail innovation strategy including trends research and store design. The retail strategy firm also has a library of many trends research reports.
It was founded by
In 2009, PSFK created a list of the top 10 most "inspirational brands," which included
In 2011, PSFK partnered with former Vice President Al Gore's Climate Reality Project to host a competition seeking video games that could help combat climate change. The results of the partnership were announced at a "Gaming for Good" salon in New York City. The idea grew out of a PSFK report on "The Future of Gaming."[1]
The company offices were located on Bond Street in New York City.[1] In 2013, the company had 15 employees.[2] The majority of their revenue comes from consulting, with the rest coming from conferences, special events,[10] retail strategy reports,[8] consumer research surveys[6] and newsletter advertising.
Reception
Fortune called PSFK a "21st-century re-boot" of McKinsey & Company. However, "despite its impressive client list and growing capabilities it's unlikely that PSFK will threaten McKinsey".[1]
References
- ^ a b c d e f Vella, Matt. "Meet the future of consulting". Fortune. Retrieved 31 July 2014.
- ^ a b c Groth, Aimee. "The Best Way To Test Yourself Is To Start From Nothing". Business Insider. Retrieved 31 July 2014.
- ^ "PSFK definition". Fullforms.com.
- ^ Patel, Kunur. "PSFK Ranks Top Inspirational Brands". Ad Age. Advertising Age. Retrieved 31 July 2014.
- ^ "The circular supply chains of the future". NRF. Retrieved 2022-06-10.
- ^ a b "Chatbots to make online banking efficient and more personalised". Verdict. 2022-05-26. Retrieved 2022-06-10.
- ^ Salfino, Catherine (2020-01-09). "Those Pesky Kids Are Showing Up—and They Want Sustainable Clothes". Sourcing Journal. Retrieved 2022-06-10.
- ^ a b "Study: Stores aren't providing the tech innovation customers want". Chain Store Age. Retrieved 2022-06-10.
- ISSN 0362-4331. Retrieved 2021-06-21.
- ^ Binns, Jessica (2019-01-24). "Why Former eBay Retail Innovation Head Says Kiosks Hold "Great Opportunity" for Stores". Sourcing Journal. Retrieved 2022-06-10.