Pershyi

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Pershyi (

It is the only Ukrainian TV channel covering over 97% of Ukraine's territory. Its programs are oriented toward all levels of Ukrainian society and national minorities. Among priority directions of the network are information, popular science, culture, entertainment and sports.

History

It was launched in 2015 as the main TV channel of the newly created

Pershyi is neither influenced by the state nor by Ukrainian oligarchs, which makes it one of the most transparent and reliable media outlets in Ukraine.^[1] The channel has a series of journalistic investigations related to corruption in Ukrainian politics, including incidents that were related to the incumbent (at the time) presidents Petro Poroshenko and Volodymyr Zelenskyy.

In 2019, it was announced that the channel will change its name to Suspilne TV (Ukrainian: Суспільне ТБ, Public Television) as a part of rebranding process of the public broadcaster.^[2] However, this idea was later dismissed by the Supervisory Board of Suspilne, who decided to keep the name Pershyi after the rebranding. The channel changed its logo and visual identity to the current on May 23, 2022.

Logos

Between 1991 and 1995, the logo was in the bottom-right corner and then (1995–1997) the logo was in the top left corner. From 1997–2022, it was in the top right corner. The logo returned to top left corner starting from 2022.

• Between March 6, 1992 and August 23, 1997, the logo was a large-type УТ-1 and was white and semitransparent. It was on bottom right corner (until 1995) and later switched to the top left corner. It disappeared during news and advertisements in 1991–92 and 1995–96 respectively.
• Between August 24, 1997 and February 6, 1998, the logo was a red-green-blue triangle that remotely resembled a diagonal one. It was on top right corner.
• Between February 7, 1998 and August 23, 2005, the logo was white and transparent vertical line and was white and semitransparent. Its on-screen display position remained unchanged.
• Between August 24, 2005 and March 31, 2006, the logo was white, was included in a ring with white boundary paths and red background. Its on-screen display position remained unchanged.
• Between April 1, 2006 and August 31, 2008, the logo was white, was included in a ring with white boundary paths and a transparent background. The logo was white and non-transparent. Its on-screen display position remained unchanged.
• From September 1, 2008 and June 6, 2014, the logo is white and transparent and was the Ukrainian word ПЕРШИЙ, meaning first. Its on-screen display position remained unchanged.
• From June 7, 2014 and April 6, 2015, the logo is white and transparent and was the Ukrainian word ПЕРШИЙ and miniature of Ukrainian flag. Its on-screen display position remained unchanged.
• From April 7, 2015 and May 21, 2022, the logo is white and was a large-type UA꞉ПЕРШИЙ (with the colon in colours of the Ukrainian flag until April 2016). Its on-screen display position remains unchanged. Since broadcasting into 16:9 format, the logo become smaller and letters are translucent. The ꞉ is not translucent.

• 
  December 25, 1991 to August 23, 1997
• 
  August 24, 1997 to February 6, 1998
• 
  February 7, 1998 to August 23, 2005
• 
  August 24, 2005 to March 24, 2006
• 
  March 25, 2006 to August 31, 2008
• 
  September 1, 2008 to April 6, 2015
• 
  April 7, 2015 to December 9, 2017
• 
  December 10, 2017 to May 23, 2022
• 
  Since May 23, 2022 — present

See also

• Eastern Bloc information dissemination

Notes

References

External links

Wikimedia Commons has media related to UA:PBC.

• Official Site