Phil Dusenberry

Philip Bernard Dusenberry (April 28, 1936 – December 29, 2007) was an

American advertising executive for the BBDO

Dusenberry was born in

Emory & Henry College in Virginia.^[1] He gained his first experience in advertising when he was working as a radio announcer, and was asked to fill in for the station's usual ad copywriter. He joined the New York advertising agency BBDO in 1962 as a junior copywriter, and in 1980 he became the agency's executive creative director. When he retired in 2002, he was Chairman of BBDO North America.^[2]

Dusenberry was well known for his work with one of his major clients, the soft drink giant

ISBN 1591840821

).

Dusenberry also dabbled in the film business, co-writing with Roger Towne the script for the baseball movie The Natural which starred Robert Redford.^[2]

In 1984, Dusenberry wrote and directed documentaries for then President Ronald Reagan and First Lady Nancy Reagan. The films aired on national television and used the line 'It's Morning Again in America'.

In 2002, he retired as chairman of BBDO, and was inducted into the American Advertising Federation Hall of Fame.

He died of lung cancer at his Manhattan home on December 29, 2007.

References

^ Stevenson, Richard W. (16 November 1986). "Ads with the Dusenberry Touch". The New York Times.
^ ^a ^b ^c Philip B. Dusenberry, 71, Adman, Dies, The New York Times, December 31, 2007.

External links

Phil Dusenberry at
IMDb

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[1] Stevenson, Richard W. (16 November 1986). "Ads with the Dusenberry Touch". The New York Times.

[nytimes-2] Philip B. Dusenberry, 71, Adman, Dies, The New York Times, December 31, 2007.

[1]

[2]

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