Source: Wikipedia, the free encyclopedia.
PinkVilla Logo.png
Available inEnglish, Hindi languages
Founded2007; 15 years ago (2007)
Founder(s)Nandini Shenoy

Pinkvilla is an Indian online entertainment website.[1] Comscore revealed that Pinkvilla was the top entertainment portal in India for March 2019.[2][3] The site has over 100,000 posts and a digital reach of over 40 million unique pageviews every month.[4] In 2018, Pinkvilla collaborated with Hotstar.[4]

Pinkvilla was launched in December 2007.[5] The platform gained traction in 2009 when some photos of Sonam Kapoor went viral.[5][6] The site is founded by a former Microsoft software engineer Nandini Shenoy.[1] Pinkvilla has a Hindi version called "Hindi Rush".[7][8]


Pinkvilla CEO Nandini Shenoy who is an ex-Microsoft Employee and an alumnus of National Institute of Technology Karnataka struck with the idea for Pinkvilla in 2007, she felt like using her expertise in software by creating a Bollywood website.

In addition to Bollywood, Pinkvilla also cover fields like fashion, beauty, lifestyle alongside industries which are of other languages of India like Telugu, Tamil, Malayalam, Kannada, Marathi and Punjabi.[9]


Year Show Platform
2019 Cheat Meals With Stars Hotstar
Under Cover On The Internet
Prime Time Partners
Untold Story[10]
No More Secrets
2018 Celebrity's Firsts
Most Googled
Morning Routine[11]
2017 Love Talkies[12]
South Pinkvilla
Get Ready With Me
Skincare Tips
Inside My Wardrobe
What's in My Makeup Bag
What i eat in a day[13]
What's in My Bag[14]
2016 Fitness
Whats on my phone

Awards and nominations

Year Category nomination Result
Cosmopolitan Best Celebrity Blogger Award 2019
2019 Best Celebrity Blogger (Editor's Panel) Pinkvilla Won


Digipub Awards
2019 Website of the Year (Lifestyle, infotainment, sports, entertainment) Pinkvilla Won


Cosmopolitan India's Blogger Awards 2016
2016 Best Celeb-Spotting Blog (Editor's Panel) Pinkvilla Won



  1. ^ a b Datta, Sohini (17 October 2010). "The colour of style". Verve Magazine. Retrieved 2019-08-02.
  2. ^ "PINKVILLA is now India's top independent entertainment portal". Economic Times Brand Equity. 15 May 2019. Retrieved 2019-08-02.{{cite web}}: CS1 maint: url-status (link)
  3. ^ Priceonomics (26 July 2016). "What Are the Most Popular Websites by Demographic?". Forbes. Retrieved 2019-08-03.{{cite web}}: CS1 maint: url-status (link) CS1 maint: uses authors parameter (link)
  4. ^ a b PTI (31 January 2018). "Pinkvilla Collaborates With Hotstar to Offer Entertaining". BW Businessworld. Retrieved 2019-08-02.
  5. ^ a b Jain, Aashika (31 May 2018). "How This Fashion and Lifestyle Enthusiast Coded her Future Into Curating Content For Bollywood News". Entrepreneur. Retrieved 2019-08-03.
  6. ^ Sachdeva, Shubham (2018-12-09). "The Inspiring Story Of Pinkvilla Founder Nandini Shenoy Proves Why Passion The Key To Succeed". Marketing Mind. Retrieved 2019-08-05.{{cite web}}: CS1 maint: url-status (link)
  7. ^ "Pinkvilla Hindi is Now Hindi Rush". PR Newswire. 4 May 2018. Retrieved 2019-08-05.
  8. ^ "Bollywood Entertainment News in Hindi, Bollywood Masala News in Hindi, Bollywood News in Hindi Latest". Hindi Rush.
  9. ^ "PINKVILLA". Retrieved 2021-07-09.{{cite web}}: CS1 maint: url-status (link)
  10. ^ "Pinkvilla - Fashion and Lifestyle - Watch Episode 565 - Richa Chadha's Untold Story on Hotstar". Archived from the original on 2019-12-11.
  11. ^ "Watch The Morning Routine Videos Online on Hotstar". Archived from the original on 2019-12-11.
  12. ^ "Watch Love Talkies Videos Online on Hotstar". Archived from the original on 2019-12-11.
  13. ^ "Watch What I Eat in a Day! Videos Online on Hotstar". Archived from the original on 2019-12-11.
  14. ^ "Pinkvilla - Fashion and Lifestyle - Watch Episode 385 - Tamannaah's Daily Essentials on Hotstar". Archived from the original on 2019-12-11.
  15. ^ "Kangana Ranaut to Arjun Kapoor, stars wish Pinkvilla as it bags Cosmopolitan Best Celebrity Blogger Award 2019". 11 April 2019.
  16. ^ "BBC News, ALTBalaji, The Quint win big at 3rd edition of Digipub Awards". afaqs!.
  17. ^ "Here are the Results of Cosmopolitan India Blogger Awards 2016!".

External links

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