Pinkwashing (LGBT)
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Pinkwashing, also known as rainbow-washing,
Origin of the term
In April 2010, Queers Undermining Israeli Terrorism (QUIT) in the Bay Area, used the phrase pinkwashing as a twist on
In 2011,
By country or region
Canada
In 2012, Jason Kenney, Canada's Minister of Citizenship and Immigration, was accused of pinkwashing, after an email titled "LGBT Refugees from Iran" was sent to thousands of Canadians. The message contained additional recent comments by John Baird, Minister of Foreign Affairs, about Canada's stand against the persecution and marginalization of gays and lesbian women around the world. A group of activists claimed that it "is a poor attempt at 'pinkwashing' the Conservative government's obvious desire to encourage war with Iran".[20]
Europe
A coalition organized by several popular grassroots movements in Europe, including the
Belgium
The Flemish nationalist party Vlaams Belang and Filip Dewinter shifted their stance on gay issues in the 2010s and began using pro-gay rhetoric to criticize Muslims and immigrants. According to Eric Louis Russell, Dewinter exploits homophobic violence in a similar way that pornography commodifies women's bodies; he argues "that this type of commodification of potential or real violence directed toward members of a society for political ends is a real, albeit subjacent and deeply insidious form of homophobia".[23]
France
Ireland
According to Professor of Gender and Women's Studies Eithne Luibhéid, Ireland used its 2015 same-sex marriage referendum "to pinkwash its migration regimes, thereby naturalizing harsh policies that reproduce gendered, sexual, racial, economic, and geopolitical inequalities".[2]
Israel
The Israeli government's marketing strategy includes "Israel Beyond the Conflict", an attempt to promote aspects of Israeli life outside the Israeli–Palestinian conflict. According to Israeli gay rights activist Hagai El-Ad, "In no other arena has that been used in a more cynical way than in the context of LGBT rights."[25] According to Palestinian anthropologist Sa'ed Atshan,
[Israeli] pinkwashing relies on a logic based on four pillars:
- naming queer Israeli agency and eliding Israeli homophobia;
- naming Palestinian homophobia and eliding queer Palestinian agency;
- juxtaposing these contrasting queer experiences in Israeli and Palestinian societies as a civilizational discourse aimed at highlighting the superior humanity of the former and the subhumanity of the latter, who deserve to be dominated; and
- representing Israel as a gay haven for Israelis, Palestinians, and internationals in order to attract tourism and other forms of solidarity and support.[26]
Opponents of the term pinkwashing in relation to Israel argue that Israeli society has seen
After the 2011 Gaza Freedom Flotilla, an Israeli actor created a hoax video in which he pretended to have been turned away from the flotilla because he was gay. The video was promoted by the Israeli prime minister's office.[37]
Joseph Massad, associate professor of modern Arab politics and intellectual history at Columbia University, has written that the Israeli government "insist[s] on advertising and exaggerating its recent record on LGBT rights ... to fend off international condemnation of its violations of the rights of the Palestinian people".[33] Culture studies academic Nada Elia calls pinkwashing "the twenty-first century manifestation of the Zionist colonialist narrative of bringing civilisation to an otherwise backwards land".[38]
Corporate marketing
Pinkwashing in the United States, according to author Stephan Dahl from the University of Hull, is centered around pride merchandise created and sold by companies that do nothing for queer people.[39] This feeds a "big business small community" relationship and seems beneficial when in reality there is nothing changing legally for queer people through this practice.[39]
A campaign to develop public support for the Keystone Pipeline, which would transport Canadian oil through the United States, has been accused of pinkwashing for its argument that the project deserves support based on a comparison of Canada's record on LGBT rights compared to that of other oil-producing nations.[40]
In Australia, concern has been raised about the commodification of gay rights by major corporations.[41]
LGBTQ Nation states that "many brands that engage in pinkwashing are guilty of using the LGBTQ community to boost their PR and incur capital from 'pink money', all while maintaining unjust labor practices, discriminatory hiring processes, and supporting anti-LGBTQ organizations".[42]
Intersex movement
In June 2016,
In August 2016, Zwischengeschlecht described actions to promote equality or civil status legislation without action on banning "intersex genital mutilations" as a form of pinkwashing.[44] The organization has previously highlighted evasive government statements to UN Treaty Bodies that conflate intersex, transgender and LGBT issues, instead of addressing harmful practices on infants.[45]
Anti-pinkwashing
Anti-pinkwashing or pinkwatching is the opposition to pinkwashing. Lynn Darwich and Hannen Maikay, in their article "The Road from Antipinkwashing Activism to the Decolonization of Palestine", allege that accusations of pinkwashing against Israel have led to an intersection of queer rights movements and Palestinian rights movements in Palestine and other countries, despite ongoing discrimination and abuse of LGBT individuals within Palestinian controlled territories. This is a strategy that has allowed the two activist groups to fight for one cause; however, it also places limits on both movements. Darwich and Maikay suggest that the anti-pinkwashing movement has to consider not only pinkwashing but also homonationalism, colonialism, and imperialism.[46] The Palestinian queer movement rejects pinkwashing.[47][48]
According to Cyril Ghosh, the argument against pinkwashing portraying Western countries as bastions of LGBT freedom while demonizing countries that lack LGBT rights protection has merit, but can fall into "Radical Theory Creep" when multiple strands of critique are combined in a way that lacks analytic rigor.[6]
Notes
- ^
- "Pinkwashing refers to processes whereby states congratulate and promote themselves on the global stage as champions of human rights because they have granted select rights to LGBT people, while continuing to engage in various kinds of systemic violence and dispossession. Moreover, some states deliberately use their promotion of select LGBT rights as alibis for such violence."[2]
- "Pinkwashing refers to the inclusion of lesbian, gay, bisexual and transgender people (LGBT) into the nation, painting the state as liberal and democratic while legitimizing violent policies towards countries and communities portrayed as less tolerant of LGBTs."[3]
- Pinkwashing is "a strategy frequently used to reframe debate and shift attention away from acts of overt discrimination, exclusion or violence under the veneer of a putatively inclusive, modernist rhetoric".[4]
- "Pinkwashing 'covers over' forms of state-sanctioned socially and historically-constituted violence within 'gay friendly' nation states"[5]
- "Pinkwashing denotes a deliberate strategy by some states (and even some non-state actors) to obfuscate their human rights violations by upholding, and drawing the world's attention to, their record on LGBT+ rights."[6]
References
- ^ Rodríguez, Ashley (June 15, 2022). "What is Rainbow Washing? And Why You Should Prevent It During Pride Month". rockcontent.com.
- ^ a b Luibhéid 2018, p. 405.
- ^ Hartal 2020, p. 1.
- ^ Russell 2019, p. 185.
- ^ Wahab 2021, p. 850.
- ^ a b Ghosh 2018, p. 11.
- S2CID 240561329, retrieved July 22, 2022
- ^ Ghosh 2018, p. 12.
- S2CID 240300865.
- ^ Russell 2019, p. 182.
- ^ "Profit From Pride – Pinkwashing as Part of Modern Marketing". pressrelations Blog. August 27, 2020. Retrieved May 12, 2022.
- ^ Ellison, Joy (2013). Recycled rhetoric: brand Israel 'pinkwashing' in historical context (MA thesis). DePaul University. p. 8. Retrieved August 31, 2022.
- S2CID 145381763.
- .
- ISBN 978-0-8223-4094-2.
- ^ Homonationalism, Heteronationalism and LGBTI Rights in the EU. Public Seminar. 31 August 2016.
- ^ Puar, Jasbir; Mikdashi, Maya (August 9, 2012). "Pinkwatching And Pinkwashing: Interpenetration and its Discontents". Jadaliyya - جدلية. Retrieved January 20, 2022.
- ^ Nichols, James Michael (October 5, 2016). "Understanding Homonationalism: Why Are There Gay People Supporting Trump?". HuffPost. Retrieved November 18, 2020.
- S2CID 232253207.
- ^ "Critics accuse Kenney of 'pinkwashing' in targeted emails". CTVNews. September 25, 2012. Retrieved December 3, 2021.
- ^ Deland, Mats; Minkenberg, Michael; Mays, Christin, eds. (2014). In the Tracks of Breivik: Far Right Networks in Northern and Eastern Europe. LIT Verlag. p. 12.
- ^ a b c "Queers against Pinkwashing reject Counter Jihad". Radio Sweden. August 3, 2012. Retrieved January 27, 2015.
- ^ Russell 2019, pp. 182, 256.
- ^ a b c "'Pinkwashing' populism: Gay voters embrace French far-right". APNews.com. April 7, 2017. Retrieved September 13, 2021.
- ^ Atshan 2020, p. 80.
- ^ Atshan 2020, p. 72.
- ^ Atshan 2020, p. 92.
- ^ Atshan 2020, pp. 99–100.
- ^ Atshan 2020, pp. 101–102.
- ^ "Israel to Give Work Permits to LGBT Palestinians Granted Asylum Reversal". Haaretz. June 20, 2022. Retrieved February 12, 2024.
- ^ "Israeli Foreign Ministry Boasted LGBTQ Palestinian Asylum Ruling; Interior Minister Seeks Reversal". Haaretz. February 7, 2024. Retrieved February 12, 2024.
- ^ Atshan 2020, p. 95–97.
- ^ a b c Kaufman, David (May 13, 2011). "Is Israel Using Gay Rights to Excuse Its Policy on Palestine?". Time. Retrieved January 26, 2015.
- Global Post. Retrieved January 25, 2015.
- ^ Atshan 2020, p. 105.
- ^ Atshan 2020, p. 110.
- ^ Atshan 2020, pp. 79–80.
- S2CID 154917783.
- ^ a b Dahl, Stephan. "The rise of pride marketing and the curse of 'pink washing'". The Conversation. Retrieved November 12, 2020.
- ^ Michaelson, Jay (December 28, 2014). "How Canadian Oilmen Pinkwash the Keystone Pipeline". The Daily Beast. Retrieved December 29, 2014.
- ^ Stark, Jill (June 7, 2015). ""Pink washing": marketing stunt or corporate revolution?". Retrieved September 4, 2016.
- ^ "What is pinkwashing?". LGBTQ Nation.
- ^ "Submission: list of issues for Australia's Convention Against Torture review". Intersex Human Rights Australia. June 28, 2016.
- ^ seelenlos (August 28, 2016). "'Intersex legislation' that allows the daily mutilations to continue = PINKWASHING of IGM practices". Zwischengeschlecht.
- ^ "TRANSCRIPTION > UK Questioned over Intersex Genital Mutilations by UN Committee on the Rights of the Child - Gov Non-Answer + Denial". Zwischengeschlecht. May 26, 2016.
- JSTOR 24365011.
- .
- S2CID 158219919.
Sources
- Atshan, Sa'ed (2020). "Global Solidarity and the Politics of Pinkwashing". Queer Palestine and the Empire of Critique. Stanford University Press. ISBN 978-1-5036-1240-2.
- Ghosh, Cyril (2018). "Radical Theory Creep". De-Moralizing Gay Rights: Some Queer Remarks on LGBT+ Rights Politics in the US. Springer International Publishing. pp. 11–41. ISBN 978-3-319-78840-1.
- Hartal, Gilly (2020). "Touring and obscuring: how sensual, embodied and haptic gay touristic practices construct the geopolitics of pinkwashing". Social & Cultural Geography. 23 (6): 836–854. S2CID 224897595.
- Luibhéid, Eithne (2018). "Same-sex marriage and the pinkwashing of state migration controls". International Feminist Journal of Politics. 20 (3): 405–424. S2CID 148824463.
- Russell, Eric Louis (2019). "Filip Dewinter: Pinkwashing, Populism and Nativism". The Discursive Ecology of Homophobia. Multilingual Matters. ISBN 978-1-78892-346-0.
- Wahab, Amar (2021). "Affective Mobilizations: Pinkwashing and Racialized Homophobia in Out There". Journal of Homosexuality. 68 (5): 849–871. S2CID 202675700.
Further reading
- Bidaseca, Karina (2020). "Sexualizar las fronteras: Pinkwashing y homonacionalismo en Palestina e Israel". Horizontes Decoloniales / Decolonial Horizons. 6: 121–140. S2CID 240825137.
- Blackmer, Corinne E. (2019). "Pinkwashing". Israel Studies. 24 (2): 171. S2CID 239402258.
- Byrne, Rachael (2013). "Cyber Pinkwashing: Gay Rights under Occupation". The Moral Panics of Sexuality. Palgrave Macmillan UK. pp. 134–148. ISBN 978-1-137-35317-7.
- Dreher, Tanja (2016). "Pinkwashing the past: gay rights, military history and the sidelining of protest in Australia". Oñati Socio-Legal Series. 6 (1): 116–136. SSRN 2724515.
- Lake, Nadine (2021). "'Corrective Rape' and Black Lesbian Sexualities in South Africa: Negotiating the Tensions between 'Blackwashing' and 'Pinkwashing' Homophobia". The Routledge International Handbook of Social Work and Sexualities. Routledge. ISBN 978-0-429-34291-2.
- Ritchie, Jason (2015). "Pinkwashing, Homonationalism, and Israel-Palestine: The Conceits of Queer Theory and the Politics of the Ordinary: Pinkwashing, Homonationalism, and Israel-Palestine". Antipode. 47 (3): 616–634. .
- Shafie, Ghadir; Chávez, Karma R. (2019). ""Pinkwashing and the Boycott, Divestment, and Sanctions Campaign", May 25, 2016". Journal of Civil and Human Rights. 5/5: 32–48. S2CID 211353589.
- Koray Yılmaz-Günay & Salih Alexander Wolter (2018). "Pinkwashing Germany? German Homonationalism and the "Jewish Card"". The Queer Intersectional in Contemporary Germany. Psychosozial-Verlag. ISBN 978-3-8379-2840-2.