Poison (perfume)
Poison | |
---|---|
Predecessor | Dior Dior |
Successor | Dune |
Poison is a perfume for women introduced by Parfums Christian Dior in 1985.[1] The popularity of the scent made it become a brand in its own right and resulted in the subsequent release of five flanker fragrances: Tendre Poison, Hypnotic Poison, Pure Poison, Midnight Poison, and Poison Girl.[2]
Concept
By 1980,
In order to close the gap between
Dior developed a savvy marketing strategy based on the controversial name of Yves Saint Laurent's top-selling fragrance, Opium.[2] The company wanted a name for the new fragrance that would generate massive publicity and, in turn, sales.[2] In 1983, Dior licensed the name Poison.[2][1]
The scent
After testing approximately 800 scents created by independent perfumers,
Bottle design
The bottle was researched in depth.[2] A unique bottle was crafted for Poison and designed to look like forbidden fruit.[4][2] The color of the apple shaped bottle is a deep shade of amethyst, and the neck is gold with a crystal stopper.[4][2]
Marketing
On its 1985 release, the brand ambassador for the fragrance was French actor Isabelle Adjani.[5] She remained the face of the advertising campaign for several years.[5]
Awards
Poison won a
Variants of Poison
Tendre Poison
In 1994, Flechier created a follow-up fragrance called Tendre Poison which he designed for a more youthful demographic.[6] The spokesmodels were Paul Sculfor and Laurence Vanhaeverbeke.[7]
Hypnotic Poison
Spokesmodels for the fragrance include actors Monica Bellucci and Milla Jovovich.[9] Most recently French actor Mélanie Laurent appeared in a commercial directed by David Lynch.[10]
Pure Poison
In 2006, Dior released Pure Poison Elixir, an updated version of the fragrance, in a spray bulb
The spokesmodel was Letícia Birkheuer.
Midnight Poison
In 2007, with John Galliano at the helm of the House of Dior, a fifth fragrance was added to the series.[14] Midnight Poison was contained in a sapphire blue bottle.[15] The scent was created by Jacques Cavallier, Olivier Cresp and François Demanchy.
The top note are orange blossom and bergamot.[15] The middle notes are rose.[15] The base notes are patchouli, amber and vanilla.[15]
The spokesmodel for the fragrance is actor Eva Green.[14]
Poison Girl
In 2016, Dior released another variant of the original Poison perfume called Poison Girl.[16] Created by perfumer François Demachy, the fragrance comes in a clear, pink bottle.[16] It has a top note of bitter orange, a Grasse and Damascus Rose heart note, and a base note of Venezuelan tonka bean. The scent also has sandalwood, tolu balm, almond, and vanilla.[16]
The spokesmodel for the fragrance is Camille Rowe.[17]
Further reading
- Diorissimo
- Dune
- J'Adore
References
- ^ a b c "Poison Perfume for Women". Fragrantica. 18 August 2014. Retrieved 2018-05-26.
- ^ a b c d e f g h i j k l m n Belkin, Lisa. "A DIOR SCENT'S GLITTERY DEBUT". The New York Times. Retrieved 2018-07-31.
- ^ a b "Poison by Christian Dior (1985)". yesterdaysperfume.typepad.com/. 16 February 2010. Retrieved 2018-05-26.
- ^ a b "Poison – Extrait de Parfum by Christian Dior". Dior. Retrieved 2018-07-31.
- ^ a b FashionNetwork.com. "30 years of Dior ambassadors, from Isabelle Adjani to Rihanna". FashionNetwork.com. Retrieved 2018-07-29.
- ^ a b "The Christian Dior Poisons, part 1: Poison and Tendre Poison". nstperfume.com/. 17 May 2006. Retrieved 2018-05-26.
- ^ "UOMOCLASSICO.COM, Database & Blog about classic and stylish male imagery: Paul 94".
- ^ a b c d "Hypnotic Poison Christian Dior perfume - a fragrance for women 1998". www.fragrantica.com. Retrieved 2018-07-29.
- ^ MegaJaczek (2011-12-26). "Monica Bellucci Dior Hypnotic Poison Parfum". YouTube. Retrieved 2018-07-29.
- ^ Chrysta Bell Music (2013-02-08). "Hypnotic Poison Commercial - Christian Dior - Melanie Laurent". YouTube. Retrieved 2018-07-29.
- ^ a b "Pure Poison Christian Dior perfume - a fragrance for women 2004". www.fragrantica.com. Retrieved 2018-07-29.
- ^ "Pure Poison – Eau de Parfum by Christian Dior". Dior. Retrieved 2018-07-29.
- ^ a b "Pure Poison Elixir Christian Dior perfume - a fragrance for women 2006". www.fragrantica.com. Retrieved 2018-07-29.
- ^ a b Gianniversace014 (2009-01-17). "Commercial - Christian Dior Midnight Poison Fragrance - Eva Green (France 2007)". YouTube. Retrieved 2018-07-29.
{{cite web}}
: CS1 maint: numeric names: authors list (link) - ^ a b c d "Midnight Poison Christian Dior perfume - a fragrance for women 2007". www.fragrantica.com. Retrieved 2018-07-29.
- ^ a b c "Poison Girl Christian Dior perfume - a new fragrance for women 2016". www.fragrantica.com. Retrieved 2018-07-29.
- ^ Christian Dior (2016-02-01). "Dior Poison Girl - The new fragrance (Official)". YouTube. Retrieved 2018-07-29.