Pop-up restaurant
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A pop-up restaurant is a temporary restaurant. These restaurants often operate from a private home, former factory, existing restaurants or similar space, and during festivals.[1] Various other names have been used to describe the concept of setting up a restaurant without the typical level of up-front costs, such as guerrilla diners and underground supper clubs.[2][3]
Description
Pop-up restaurants have been popular since the 2000s in Britain and Australia, but they are not a new phenomenon. Pop-up restaurants have existed in the United States and Cuba.[4] Diners typically make use of social media, such as the blogosphere and Twitter, to follow the movement of these restaurants and make online reservations.[5][6]
Pop-up restaurants, like food trucks, are an effective way for young professionals to gain exposure of their skills in the field of hospitality as they seek investors and attention pursuant to opening a restaurant or another culinary concept.[7]
Pop-up restaurants have been seen as useful for younger chefs, allowing them to utilize underused kitchen facilities and "experiment without the risk of bankruptcy".[5] By 2013, this restaurant style had gained steam and prevalence in larger cities thanks in part to crowd-funding efforts that offered the short-term capital needed to fund start-up costs.[8]
Notable entrepreneurs, chefs, and restaurateurs have opened pop-up restaurants:
- Jason Atherton[9]
- Camille Becerra[10]
- Thomas Keller[11]
- Pierre Koffmann[12]
- Ludo Lefebvre[13]
- Stephen Starr[14]
- Alain Ducasse[15]
Restaurant Day
Differently from traditional pop-up restaurants, which tend to financially support their restaurateurs as means of profit or living, the Restaurant Day event (Finnish: Ravintolapäivä) invites people to put up their own restaurants, cafés, and bars for one day only. Founded by Timo Santala, Olli Sirén, and Antti Tuomola in Helsinki, Finland, in 2011, the movement is intended to promote and celebrate food culture.[16]
See also
- Flash mob
- Los Pollos Hermanos, originally a fictional restaurant from the television show Breaking Bad, it has since opened at various times as a pop-up.
- Pop-up exhibition
- Pop-up hotel
- Pop-up retail
References
- SSRN 2560695.
- ^ Bizjak, Marybeth (11 January 2011). "Guerrilla Dining". Sacramento Magazine. Retrieved 19 May 2022.
- ^ Hamilton, Sandra (2014). "New Dining Rules: An investigation into Supper Clubs as an indicator of our postmodernist consumer tendencies". TUDublin. Retrieved 19 May 2022.
- ^ "Everyone back to mine: Pop-up restaurants in private homes are the latest foodie fad". The Independent. 4 June 2009. Retrieved 23 January 2011.
- ^ New York Times, 11 February 2010
- ^ "How Pop-Ups Took Over America's Restaurants". GQ. 7 March 2018. Retrieved 17 December 2022.
- ^ Sarah Schindler, Unpermitted Urban Agriculture: Transgressive Actions, Changing Norms, and the Local Food Movement, 2014 Wisconsin Law Review 369, available at https://ssrn.com/abstract=2414016
- ^ "New Trend: Pop-up Restaurants Selling Tickets". ThunderTix. 20 September 2013. Retrieved 18 May 2015.
- ^ "Jason Atherton Pop-up Restaurant", PKL, 30 January 2011
- ^ "Born to eat and run", Brian Niemietz, New York Post, 6 May 2010
- ^ "French Laundry's Thomas Keller Opens Ad Lib Pop-Up - BiteClub Wine Country Dining". BiteClub Restaurants Dining and Food. 13 January 2015. Retrieved 18 May 2015.
- ^ "London's Pop-Up Restaurants Let Rising Chefs Shine"
- Southern California Public Radio, NPR, 23 August 2010
- W Magazine, September 2010
- ^ admin (5 April 2022). "Pop-up restaurants". Fagor Professional Blog.
- ^ "Restaurant Day is a carnival of food". Visithelsinki.fi. Retrieved 14 February 2014.
