Pre-popping

This article includes a improve this article by introducing more precise citations. (May 2012) (Learn how and when to remove this template message )

The topic of this article may not meet Wikipedia's general notability guideline. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted. Find sources: "Pre-popping" – news · newspapers · books · scholar · JSTOR (October 2016) (Learn how and when to remove this template message)

Pre-popping is a method of transferring lead information from one online lead form to another. This method is most commonly used for

industry.

User experience

The user experience with the pre-popping method is that a user fills out a lead form on a

publisher

website before he leaves the publisher domain and upon clicking on the 'submit' button he is redirected to the landing page of the advertiser where a similar or a longer form is already populated with the same information he already entered.

Benefits

This section may have confusing or ambiguous abbreviations. Please review the Manual of Style, help improve this section, and discuss this issue on the talk page. (May 2012) (Learn how and when to remove this template message)

The benefit of pre-popping to the publisher is that only users who are very interested in the offer are leaving the website so the post click conversion rates are high, so he enjoys higher commissions while allowing more users to stay on his site and make him revenue in other ways.

The benefits of pre-popping to the

In the risk taking scale, pre-popping can be placed between

Implementation

The technical aspects of pre-popping are quite simple. The information is normally transferred as a

• Lead generation
• Internet marketing
• Advertising