Press secretary
(Redirected from
Press officer
) |
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A press secretary or press officer is a senior advisor who provides advice on how to deal with the
news management
techniques, helps their employer to maintain a positive public image and avoid negative media coverage.
Duties and functions
They often, but not always, act as the organization's senior
communications director
. There are usually assistant press secretaries and press officers that support the press secretary. Press secretaries also give declarations to the media when a particular event happens or an issue arises inside an organization. They are expected, therefore, to have in-depth knowledge about the institution or organization they represent, and to be able to explain and answer questions about the organization's policies, views upon a particular issue and its official standpoint on problematic questions.
See also
- Attaché
- Chief Cabinet Secretary
- Downing Street Press Secretary
- Press service
- Spin doctor
- Spokesperson
- White House Press Secretary
External links
Wikimedia Commons has media related to Spokespersons.
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