PrimeCo

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PrimeCo Communications
HeadquartersWestlake, Texas, United States (earlier)
Itasca, Illinois (later)
ProductsCellular Telephone Service
Websiteprimeco.com

PrimeCo Personal Communications, L.P. (later known as Chicago 20 MHz, LLC

CDMA service on the PCS (1900-MHz) band in November 1996.[2] When the company was founded, it had its headquarters in Westlake, Texas. At a later point its headquarters were in Itasca, Illinois
.

Primetheus, the mascot of PrimeCo

History

Hailed as the largest wireless phone service launch in U.S. history, the company successfully launched in 19 major U.S. cities. The company's original

Gulf Coast from Key West, Florida to Houston, Texas. PrimeCo had the license to operate in Hawaii.[4]

PrimeCo won many marketing awards for innovative advertising campaigns. The first "tease" campaign had scenes like a pizza delivery man "beaming" onto a beach a few seconds after the order is placed. The viewer is left to wonder what the product or service is. The tag line was "Someday, everything will work this well." Overall, the tease campaign featured looks into the future, where technology could create a utopian existence, in part brought on by the advent of inexpensive and easy to use wireless PCS phone service.[5]

The original corporate logo contained a red rounded edge box with an antenna projecting out of the top right corner.

The second campaign, which ran after the company started service, featured a bright-pink computer-animated alien named Primetheus, who comes to Earth from planet Primeco, loses his "communicator" (which the Earthlings find and replicate), and then gets into various comical situations looking for it. The company set a new record for the number of subscribers signing up for service the first year. These campaigns were created by Dallas-based The Richards Group, and conceived by Creative Director Timothy Stapleton and Creative Director Brian Nadurak, now of Click Here.

AirTouch received takeover bids from

Sprint PCS
in 1999.

Headquarters

When the company was founded, PrimeCo was headquartered in the Solana Office Complex in

Vodafone AirTouch.[7] The later version of PrimeCo was headquartered in Itasca, Illinois.[8]

Popular culture

PrimeCo was referenced in Lil' Troy's Wanna Be a Baller song with the lyric "Switched from Motorola to a PrimeCo phone". This was meant to reference the smaller phones allowed by digital cellular service.[citation needed]

References

  1. ^ "Legal Info." PrimeCo. October 3, 2002. Retrieved on January 10, 2010.
  2. ^ "Primeco Rings in ITS PCS System".
  3. ^ "Motorola, AT&T Win Contract." Bloomberg News Service. September 02, 1995. Retrieved on February 5, 2012.
  4. ^ "PCS PrimeCo wins big at auction in 11 cities." BUSINESS WIRE. March 13, 1995. Retrieved on February 5, 2012.
  5. ^ "Primetheus As Pitchman Was Good Call For Primeco." Blake Fontenay of The Sentinel Staff. May 04, 1998. Retrieved on February 5, 2012.
  6. ^ "Telecommunications firm picks Westlake for headquarters." Fort Worth Star-Telegram. May 11, 1995. Retrieved on January 10, 2010.
  7. ^ Files, Jennifer. "Vodafone, Bell Atlantic detail split of PrimeCo." The Dallas Morning News. August 4, 1999. Retrieved on January 10, 2010.
  8. ^ Jones, Sandra. "VC group set to buy PrimeCo." Crain's Chicago Business. June 26, 2001. Retrieved on January 10, 2010.

External links

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