Proenza Schouler

Source: Wikipedia, the free encyclopedia.
Proenza Schouler
Company typePrivate
IndustryFashion
Founded2002; 22 years ago (2002)
FoundersJack McCollough
Lazaro Hernandez
Headquarters,
Key people
Jack McCollough (Co-Founder, Designer), Lazaro Hernandez (Co-Founder, Designer)
ProductsWomen's wear, handbags
Websitewww.proenzaschouler.com

Proenza Schouler

maiden names of the two designers' mothers: Proenza is the maiden name of Hernandez's mother, and Schouler is the maiden name of McCollough's mother.[1]

History

McCollough and Hernandez met while studying at

L’Oréal for the development and creation of fine fragrances.[3][4][5]

In 2017, Proenza Schouler announced their exit from the traditional ready-to-wear calendar to align with the couture calendar. This switch changed the location of their runway shows from New York to Paris, and merged their main and pre-collections, only showing twice a year.[6]

In November 2017 the brand launched a "sister" collection of casual basics like

T-shirts called White Label.[7]

Investors

In 2007, the Valentino Fashion Group bought a 45% stake in Proenza Schouler. In 2011, Proenza Schouler announced a partnership with a group of investors, including Andrew Rosen, and John Howard. Castanea Partners acquired a minority interest in the brand, appointing Judd Crane as CEO in the process, in 2015.[8][9][10]

In the last quarter of 2018, Jack McCollough and Lazaro Hernandez together with the help of private investors have bought back their company's shares from Castanea Partners reclaiming full ownership of the label.[11][12]

Collaborations

Proenza Schouler launched its first collaboration in 2010, when they created an exclusive collection of hand painted denim with

original video together, PS I Love You (Ithigi Lithigove Yithigou), featuring the Pre-Fall 2016 collection.[13][14][15][16][17][18]

Awards and honors

Awarded with the inaugural

original video, Legs Are Not Doors, in 2015. In 2016, Proenza Schouler had the honor of being featured in the Metropolitan Museum of Art's exhibition Manus x Machina: Fashion in an Age of Technology.[19][20][21][22][23][24][25][26][27][28]

Points of sale

In 2012, Proenza Schouler opened its first

store, designed by architect David Adjaye, at 822 Madison Avenue in New York. The following year they opened their second store at 121 Greene Street in Soho. Proenza Schouler is sold in more than 350 retailers worldwide, including Bergdorf Goodman, Harvey Nichols, Le Bon Marché, and Lane Crawford.[29][30][31][32]

References

  1. ^ Cook, Fiona (February 7, 2012). "Proenza Schouler - Pronunciation Guide". Another Magazine.
  2. ^ "Proenza Schouler Celebrates the Reissue of Its First Collection at Barneys". Vogue. 2013-06-14. Retrieved 2022-02-08.
  3. ^ Karimzadeh, Marc (December 7, 2012). "Proenza Schouler Inks Licensing Deal for Footwear". Women's Wear Daily.
  4. ^ Karimzadeh, Marc (June 4, 2014). "Proenza Schouler Inks Deal for Swimwear". Women's Wear Daily.
  5. ^ Indvik, Lauren (June 3, 2015). "Proenza Schouler Is Getting Its First Fragrance". Fashionista.
  6. NY Mag
    .
  7. ^ Jessica Iredale, Proenza Schouler to Launch New Line: The more casual collection is said to be launching in November Women's Wear Daily, September 1, 2017
  8. ^ Drapers (July 14, 2007). "Valentino buys 45% stake in Proenza Schouler". Drapers.
  9. ^ Mau, Dhani (July 29, 2011). "The Deal Is Finally Done: Theory's Andrew Rosen Buys Large Stake in Proenza Schouler". Fashionista.
  10. ^ Fernandez, Chantal (June 22, 2015). "Proenza Schouler Sells Minority Stake As CEO Exits". Fashionista.
  11. ^ "Proenza Schouler Designers Buy Back The Company". Fashionista. Retrieved 2018-11-24.
  12. ^ "Proenza Schouler Regains Full Ownership of Company". Humble & Rich Boutique. 2018-11-24. Retrieved 2018-11-24.
  13. ^ Schulte, Erin (August 27, 2010). "Proenza Schouler for J Brand Denim: Get it Now!". Harper's Bazaar.
  14. Barney's
    .
  15. Vogue UK
    .
  16. ^ Diderich, Joelle (February 27, 2014). "Le Bon Marché Fetes Proenza Schouler".
  17. ^ Pieri, Kerry (March 19, 2015). "Watch Proenza Schouler'sNew Sultry, Star-Studded Video". Harper's Bazaar.
  18. NY Mag
    .
  19. ^ Karimzadeh, Marc (May 2, 2016). "MANUS X MACHINA X AMERICAN FASHION". Council of Fashion Designers America. Archived from the original on July 23, 2023.
  20. ^ Horyn, Cathy (September 7, 2012). "Betting on the Proenza Boys". The New York Times.
  21. ^ Akhtar, Amina (March 17, 2009). "And the CFDA Nominees Are..." The New York Times Magazine.
  22. ^ "Fab Flash: Announcing 2007 CFDA Award Winners". PopSugar. June 4, 2007.
  23. ^ Moore, Booth (June 7, 2011). "Proenza Schouler, Michael Bastian and Alexander Wang take CFDA Fashion Awards". Los Angeles Times.
  24. Dazed Digital
    .
  25. ^ "Fashion Group International celebrates the "Night of Stars"". Vogue. October 29, 2010.
  26. ^ Martin, JJ (September 24, 2015). "Watch Our Highlights from Milan's Second Annual Fashion Film Festival". Wallpaper.
  27. ^ "Proenza Schouler, Bonnie Brooks Honored at 2013 Parsons Benefit". Parsons. May 14, 2013.
  28. ^ "Manus x Machina:Fashion in an Age of Technology - The Metropolitan Museum of Art". www.metmuseum.org. Retrieved 4 April 2018.
  29. ^ Milligan, Lauren (July 12, 2012). "Schouler's New Shop". Vogue.
  30. ^ Gilles, Florent (October 8, 2013). "Proenza Schouler Opens Second New York Store".
  31. ^ "Horaires, accès, contact, marques et services - le Bon Marché Rive Gauche".
  32. ^ "Luxury Is Now Online. Shop Your Way, Anytime, Anywhere. - Lane Crawford - Shop Designer Brands Online". Lane Crawford. Retrieved 4 April 2018.

External links