PureWow
Parent Gallery Media Group | | |
| Website | www.purewow.com | |
|---|---|---|
PureWow is an American
home decor, recipes, entertainment, travel, technology,[4]
literature, wellness and money.
History
PureWow was founded by Ryan Harwood in September 2010, along with
Inc. Magazine's 2014 list of the top 500 fastest-growing privately owned companies.[5] In May 2015, PureWow raised $2.5 million.[6]
In 2017, serial entrepreneur Gary Vaynerchuk and Miami Dolphins' owner Stephen Ross' venture firm, RSE Ventures, acquired PureWow to form Gallery Media Group as a creative agency and media firm. PureWow's CEO, Ryan Harwood serves as the chief executive of Gallery Media Group.[7]
Editions
PureWow publishes national content as well as local content for
Hamptons. The company publishes content across fashion, beauty, homecare topics, technology, entertainment, books, wellness and finances.[8] PureWow articles are distributed via its website PureWow.com,[9] email, and over social media
channels.
Reception
PureWow's executives have appeared on
Crain's New York Business.[19]
References
- ^ "America's Most Promising Companies". Forbes. January 2014.
- ^ "Everything You Know About Marketing To Women Is Wrong". Inc. July 2013.
- ^ "Gary Vaynerchuk Acquires Women's Publisher PureWow". Wall Street Journal. Retrieved 8 March 2017.
- ^ "PureWow's audience of a million ladies think they love wine, but they really love tech". Pando.com. October 2012.
- ^ "The 2014 Inc. 5000". www.inc.com. The Editors of Inc. Retrieved 11 September 2014.
- ^ Sluis, Sarah. "Deals By The Dozen: Recapping The Hot Year In Publisher M&A". AdExchanger.com. AdExchanger. Retrieved 11 January 2016.
- ^ "Gary Vaynerchuk Acquires PureWow, Launches The Gallery". AdWeek. Retrieved 8 March 2017.
- ^ "Making Money Fun Again". Wall Street Journal. October 2013.
- ^ "The 100 Best Websites for Women 2013". Forbes. December 2013.
- ^ "PureWow Figures Out Women". Fox News. November 2014.
- ^ "Thing To Look Forward To In 2015". Good Day New York. January 2015.
- ^ "Fashion Fixes". Today Show. February 2015.
- ^ "New Ways To Wear The Denim Skirt". NBC New York. September 2014. Archived from the original on 2015-04-02. Retrieved 2015-07-15.
- ^ "Is Native Advertising The New Normal?". Bloomberg Business. October 2014.
- ^ "PureWow Dazzles with Sponsored Content, Grows Readership to 4 Million". Forbes. October 2014.
- ^ "Brainstorm Tech Startup Idol: And this year's winner is..." Fortune. July 2014.
- ^ "Are you resilient enough to start your own business?". Fortune. April 2015.
- ^ "Featured Fridays: PureWow". Paradigm Next. June 2015.
- ^ "Women's Lifestyle site's carefree embrace of sponsored content pays off". Crain's New York Business. May 2015.