Q Score
The Q Score (popularly known as Q-Rating) is a measurement of the familiarity and appeal of a
Usage
The Q Score is a metric that determines a "quotient" ("Q") factor through mail and online panelists who make up representative samples of the population. The score identifies the familiarity of an athlete, brand, celebrity, poet, entertainment offering (e.g., television show), or licensed property, and measures the appeal of each among people familiar with the entity being measured.[1] Other popular synonyms include Q rating, Q factor, and simply Q.[2]
The Q Score was developed in 1963 by
Q Score respondents are given choices for each person or item being surveyed:
A. One of my favorites. B. Very Good C. Good D. Fair E. Poor F. Never heard of
The positive Q Score is calculated by counting how many respondents answered A divided by the number of respondents answering A-E, and calculating the percentage.[4][5] (that is, multiplying the fraction by 100). Put another way,
Similarly, the negative Q Score is calculated by calculating the percentage of respondents who answered D or E relative to respondents who answered A to E.[6]
Other companies have created alternative measures and metrics related to the likability, popularity, and appeal of athletes, brands, celebrities, entertainment offerings, or licensed properties. Marketing Evaluations claims the Q Score is more valuable to marketers than other popularity measurements,
Forms
Marketing Evaluations regularly calculates Q Scores in eight categories:[7]
- Brand Attachment Q rates brand and company names
- Cable Q rates cable television programs
- Cartoon Q rates cartoon characters, video games, toys and similar products
- Dead Q rates the current popularity of deceased celebrities
- Kids Product Q rates children's responses to brand and company names
- Performer Q rates living celebrities
- Sports Q rates sports figures
- TVQ rates broadcast television programs
Cable Q and TVQ scores are calculated for all regularly scheduled broadcast and cable shows.
Other Q Scores are calculated to order for clients who want to research public perception of a brand or celebrity. For example, in 2000,
Similar metrics
References
- ^ "Q rating definition". Merriam-Webster. Retrieved 19 September 2013.
- ^ a b c Finkle, David (June 7, 1992). "TELEVISION; Q-Ratings: The Popularity Contest of the Stars". The New York Times. Retrieved 19 September 2013.
- ^ a b Bialik, Carl. "The Numbers Behind Modern Star Search". TheWall Street Journal. Retrieved 19 September 2013.
- ^ Carl Bialik. "Lights, Camera, Calculator! The New Celebrity Math" (PDF). Wall Street Journal.
- ISBN 9781891984969.
- ^ Carl Bialik. "Lights, Camera, Calculator! The New Celebrity Math" (PDF). Wall Street Journal.
- ^ Dempsey, John (30 November 2003). "You like me! You really like me!". Variety. Retrieved 19 September 2013.
- ^ IBM. "Deep Blue's Q Score". Press release.
- ^ "Deep Blue's ranking". CNN. 2000.
- ^ a b c Hall, Sharon Hurley (January 14, 2013). "3 Dashboard Tools That Measure Social Media Engagement". The Daily Egg.
- ^ a b c Hall, Sharon Hurley (June 4, 2013). "Don't Like Klout? 12 Other Ways to Track Social Media Influence and Engagement". The Daily Egg.
- ^ Perez, Sarah (February 5, 2013). "Influitive Acquires Social Inbox Startup Engagio To Aid In 'Advocate Marketing' Opportunities". TechCrunch.