ROCKRGRL
ROCKRGRL was the first national publication for female musicians in the United States. Created by Carla DeSantis, the magazine purely focused on women in music and highlighted the artistic diversity of women musicians, often overlooked in mainstream culture. The magazine ran for eleven years, and the strength of its message inspired two pioneering ROCKRGRL conferences that showcased, celebrated, and addressed the state of the music industry for female artists.
In December 2008, the ROCKRGRL Magazine and conference archives were acquired by
ROCKRGRL magazine
History
ROCKRGRL was started by Carla DeSantis (aka Carla DeSantis Black) in 1994 in
Commenting on the magazine's founding, DeSantis recalled, “One issue of Rolling Stone was about Women Who Rock, and the writer asked everyone what their favorite perfume was, not music. Women were really shut out of music magazines like they didn’t exist.”[2]
ROCKRGRL started out as a 14-page, black-and-white photocopied zine. Its first issue, which hit stands in 1995, featured Gretchen Seager on the cover along with articles about
Throughout its lifespan, many famous and influential women appeared on the cover, including
In the fall of 2005, DeSantis announced that issue number 57 would be the final issue of ROCKRGRL. Although single issues, merchandise and Discoveries CDs could be purchased through the site, they were no longer accepting subscriptions. However, full sets, all 57 issues of ROCKRGRL are now part of the collection at
Mission
ROCKRGRL billed itself as, "a real departure from the condescending and patronizing tone found in other "women in music" magazines and web sites. No beauty tips or guilt trips here—just shop talk with fascinating artists."
From its inception, ROCKRGRL created an atmosphere for women to address music industry sexism head-on. Here is an example from Gretchen Seager of Mary's Danish who appeared on the magazine's first cover:
I don’t want to be qualified as a female singer. I just want to be a singer. And I don’t think you should be qualified by your gender. That’s always bullshit. And unfortunately, it’s probably not going to change in my lifetime. But I just want to be considered a good lyricist and a good singer, not a “girl” singer or a “girl” lyricist. That’s not relevant. Just evaluate me on my music and my lyrics and I'll be happy.
— Gretchen Seager, ROCKRGRL Issue #1[4]
DeSantis recalled:
So many of the stories that women were able to tell in ROCKRGRL were stories they weren’t able to tell in any place else. What was different about ROCKRGRL was that a lot of the artists we talked to had cautionary tales. My favorite artists to talk to are the ones who can talk honestly about what happened. They were dropped by their label – why did that happen? Bands broke up, why did that happen? In ROCKRGRL, what I was looking for were career arcs and career stories – how people got started, what their career was like, how it went for them, and what unusual things they did to be successful.[2]
Circulation
ROCKRGRL peaked at roughly 20,000 in circulation,[2] domestic and international, during the years of 2002 and 2003. The magazine was carried by most major retail chains, including Virgin Records, Tower Records, Barnes & Noble, Borders, and Hastings Entertainment. ROCKRGRL could also be found in most feminist bookstores. During 2005, the cost for a yearly subscription was $14.95.
DeSantis explained:
I wanted ROCKRGRL to be in the hands of musicians. It was important to me that it found women who were playing music.[2]
Music conferences
DeSantis, one of the nation's leading advocates for women in rock,[1][5] has also produced two highly successful and critically acclaimed ROCKRGRL Music Conferences which took place in Seattle in 2000 and 2005 respectively.[6]
Based on the business model of
“We had 250 female bands perform in clubs and coffeeshops and all kinds of places in downtown Seattle. We had really A-list artists come and speak and perform. And all levels performed, actually. It was eclectic and interesting. It was a really big deal because for me all the people I admired were in the same room,” said DeSantis.[2]
The diverse line-up of speakers and performers at the ROCKRGRL Music Conference included such musical luminaries as
Daisy Rock Guitars
Cultural impact
ROCKRGRL Magazine has been lauded in feature articles in
DeSantis furthers:
Women’s voices have been repressed for many years in music. Most of the pop stars we see are singing songs written by men, or written for them. My day, in the 80’s, there were lots of women in music who were writing their own material...What the magazine provided was an opportunity for women who weren’t only singers to find their voices through the magazine. When there aren’t many women doing something, it’s hard to have them as role models. Different ages, different styles of music – they demonstrate that women have a lot to say, and because mainstream music magazines weren’t exploring that, it needed to be explored in some way. The more we see woman musicians, the less of a novelty they will be.[2]
A ‘’ROCKRGRL Day’’ was held at Musicians’ Institute in Los Angeles in 2003.
DeSantis Black relocated to Austin, Texas in 2010 and started Musicians for Equal Opportunities for Women (MEOW) which provided a daily updated web magazine featuring news and interviews with women in music. She put on another music conference in 2013 featuring Suzi Quatro, Kathy Valentine and other artists.
Notes
- ^ a b c Brodeur, Nicole.“ROCKRGRL to Play On at Harvard” January 27, 2009.
- ^ a b c d e f g h "Interview with Carla DeSantis Black" June 2, 2011.
- ^ McCann, Chris."Carla DeSantis - Nada Talks With THE ROCKRGRL" Archived 2007-09-28 at the Wayback Machine Nada Mucho.com feature, November 10, 2005.
- ^ DeSantis, Carla. “Gretchen Seager – ROCKRGRL 1995” Archived 2011-05-22 at the Wayback Machine
- ^ “Rockrgrl Editor Tackles Activism, Women in the Music Industry” Archived 2011-08-21 at the Wayback Machine April 4th, 2003.
- ^ Ascher, Tizzy. “Vive La Grrrl-Style Revolution! ROCKRGRL Women in Music Conference Makes Good on Its Promise of Change Through Unity” November 8, 2010.
- ^ Cleary, Charlotte.“ROCKRGRL Shakes Seattle
- ^ Edwards, Margot and Dreilinger, Danielle.“The Pioneers Take a Bow” April 30, 2007.
- ^ a b c “Music Legends To Appear at Prestigious Rockrgrl Music Conference @ Seattle” September 30, 2005.
- ^ Gelber, Linus. “Seattle's Rockrgrl Music Conference 2000: Out and About in Caffeine City, Dodging Starbucks and Ducking Low-Flying Fish” November 15, 2000.