Radisson Blu
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Radisson Blu is an international chain of hotels operated by Radisson Hotels. With roots dating back to the 1960s, the Radisson Blu brand name came into existence in 2009 with a rebranding from Radisson SAS. Its hotels are found in major cities, key airport gateways and leisure destinations.
History
Foundation as SAS Hotels
SAS Hotels has roots dating to the opening of the then named
In 1994, Radisson SAS Hotels was created, as a partnership between Radisson Hotels International and SAS International Hotels, for operations in Europe, the Middle East and Africa.[2] By the year 2000, the brand was operating 100 hotels.[3]
Rebranding to Radisson Blu since 2009
In 2009, the partnership with SAS ended and the Radisson SAS properties were rebranded as Radisson Blu.[4] The name ‘Blu’ was chosen as part of a research project to find a new visual identity as the company looked to replace the familiar SAS blue box.[3]
Radisson Blu entered the United States market with the opening of its first hotel in
Concept
Radisson Blu hotels are mainly located in major cities, key airport gateways and leisure destinations. It is described as an "upper upscale" hotel brand.[8]
See also
References
- ^ ISBN 978-1-4144-4729-2.
- ^ a b c McDowell, Edwin (August 12, 1994) [digitalized on n.d.]. "Radisson and SAS Form Hotel Pact". The New York Times. Retrieved January 17, 2019.
- ^ Globe Newswire. February 4, 2009.
- ^ "Radisson SAS Hotels & Resorts In Europe, the Middle East and Africa to Change Their Name to Radisson Blu". Franchising.com. Retrieved 2019-09-18.
- ^ Citation error. See inline comment how to fix. [verification needed]
- ^ "LOOK: The Surprising Location Of This New Hotel". HuffPost. 2013-03-14. Retrieved 2019-09-18.
- TravelPulse.
- ^ "Radisson Blu Hotel, Kyiv". Hospitality Net. 22 February 2020.
External links
Media related to Radisson Blu at Wikimedia Commons