Re-cut trailer

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A re-cut trailer, or retrailer, is a

vice versa. They became popular on the Internet
in 2005.

Creation

The making of retrailers became possible with the availability of consumer-level

rating system
copy (the white-on-green introductory screen).

History

The earliest identified re-cut trailer debuted in December 2003, named Kill Christ, created by an NYU film student. It mocks the films Kill Bill: Volume 1 and The Passion of the Christ.[1] In 2005, the format started to gain popularity with Robert Ryang's re-cut of The Shining, which made the horror film appear to be a light-hearted family comedy drama about father and son bonding, adding voice-over narration and Peter Gabriel's song "Solsbury Hill" to augment the re-edited footage.[1] Ryang had made the re-cut trailer as part of a contest for the Association of Independent Creative Editors from post-production house P.S. 260 in New York City, with his entry winning.[2] After it was published to the Internet, it jump-started the popularity of re-cut trailers for the internet community.[1]

Soon after the Shining retrailer took the Internet by storm, Emerson College comedy troupe Chocolate Cake City created a re-cut trailer for the

leads. As Brokeback to the Future gained popularity in early 2006, other re-cuts were created that specifically parodied Brokeback Mountain.[3]

In 2006, comedy troupe

anti-Semitic things.[4]

With continued growth of the Internet, including the ease of mixing videos and publishing to sites like YouTube, re-mix trailers continued to gain popularity. While most were made with the intent of present a film in a different genre than intended, other trailers were made to rectify what some might see as bad marketing or approaches to movie promotion. A notable example was the fan-made re-cut of John Carter based on the Edgar Rice Burroughs character. Michael Sellers, a fan of Burroughs' work, had been disappointed by the trailers Disney had released, including the one used during Super Bowl XLVI. He and his friend Mark Linthicum spent the evening after the Super Bowl downloading available material for the film and other works to piece together a more representative trailer of the source material; this caught not only the attention of the film's director Andrew Stanton, but of major media productions that praised the trailer's quality over Disney's own efforts.[1][5] In a similar vein, the web series Honest Trailers from Screen Junkies similar remixes films to create trailers that sarcastically portray what happens in the film.[1]

See also

References

  1. ^ a b c d e Wattercutter, Angela (June 21, 2013). "Why Fan-Made Movie Trailers Are Often Better Than the Real Thing". Wired. Retrieved December 18, 2018.
  2. ^ Halbfinger, David (September 30, 2005). "His 'Secret' Movie Trailer Is No Secret Anymore". The New York Times. Retrieved December 18, 2018.
  3. ^ Carroll, Larry (February 24, 2006). "'Brokeback To The Future' Creators Hope Heath And Jake Don't Hate Them". MTV. Retrieved December 18, 2018.
  4. ^ "SNL Digital Short: Apocalypto Recut". December 2, 2006.
  5. ^ Kit, Borys (February 22, 2018). "Fan-Made Trailer for 'John Carter' Could Be Better Than Official One". The Hollywood Reporter. Retrieved December 18, 2018.

External links

  • Total Recut Online Resources for Fans and Creators of Video Recuts, Remixes & Mash-Ups
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