ReadyMade (magazine)
 | This article needs additional citations for verification. (June 2009) |
| Editor | Kitty Morgan | |
|---|---|---|
| Categories | ISSN 1544-2950 | |
ReadyMade (or Ready Made) was a California, United States, bimonthly
History
ReadyMade was founded by chief editor Shoshana Berger and publisher Grace Hawthorne in Berkeley, California.[1] The inaugural issue was published in Winter 2002, with quarterly issues produced until the magazine moved to bimonthly issues with the March/April 2004 publication.[2] In 2006, the Meredith Corporation purchased the magazine.[1] In January 2009, Meredith announced it was relocating the magazine's creative staff to Des Moines, Iowa due to company-wide budgetary concerns (though the ReadyMade title itself was reportedly successful).[1] None of the editorial staff chose to relocate, and Better Homes and Gardens executive editor Kitty Morgan assumed editorial duties for ReadyMade on an interim basis.[1] On June 16, 2011, ReadyMade announced on its blog that Meredith had discontinued the magazine.[3]
Subjects
Unlike more traditional home improvement magazines and how-to books, ReadyMade's projects were aimed at a younger (21–39) audience. Projects in their issues included:
- making a lamp out of a cd spindle
- altering a car stereo to accept an iPod input jack
- instructions on how to run for local office in the United States
- recycling broken speakers to become light fixtures, coffee tables, or bookcases
and similar projects with an emphasis on creating an urban indie aesthetic.
Demographic
ReadyMade was aimed at the emerging
References
- ^ a b c d Joe Garofoli (February 22, 2009). "ReadyMade magazine faces makeover in Iowa". San Francisco Chronicle. San Francisco. Retrieved June 9, 2009.
- ^ "readymade issue archives". Archived from the original on 9 October 2010. Retrieved August 22, 2012.
- ^ "Farewell, Ready Makers". ReadyMade. June 16, 2011. Archived from the original on 16 June 2011. Retrieved June 17, 2011.
- Susan Fornoff (June 2006). AT HOME WITH THE READYMADES / Reuse. Recycle. Reinvent. DIY magazine founders Shoshana Berger and Grace Hawthorne share a lifestyle philosophy. But their day-to-days are vastly different. SF Chronicle.
- IIT Institute (August 2015). Article on ReadyMade and the maker movement - Interview with Grace Hawthorne