Red Heart

Source: Wikipedia, the free encyclopedia.

Red Heart was a joint venture between the

Granada PLC between c. 1999 and 2001. It brought together all of its Australian
parents' TV production resources, except those used for Seven's news and soaps.

One theory states that Granada was looking to buy Seven's core, through it eventually owning 100% of Red Heart. Red Heart may have also eventually controlled Seven's news and soaps. This was a time when "content is king" was a popular idea.

Australia's

Network Ten
).

However, Granada decided to pull out of Red Heart when it realised it could make more money selling Australian programs to other Australian broadcasters than it would just supplying Seven. It has been rare to see Australian-made Granada programs on the screen.

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