Redken
L'Oréal Group | |
| Country | United States |
|---|---|
| Introduced | 1960 |
| Markets | Worldwide |
| Website | www |
Redken is an American
L'Oréal Group
under the Professional Products division.
History
The company was founded in 1960 by
Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.[1]
In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.
Marketing
In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.[2][3][4]
In 2015, Suki Waterhouse became the face of Redken.[5]
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.[6]
References
- ^ "Paula Kent Meehan, TV Actress Who Co-Founded Redken, Dies at 82". Bloomberg.com. 2014-06-24. Retrieved 2017-11-01.
- ^ Vingan, Alyssa (4 November 2014). "Transgender Model Lea T Lands Big Redken Contract". Fashionista.com. Retrieved 6 November 2014.
Now, Lea T has received her most groundbreaking campaign yet: She's signed on to be a brand muse for global haircare brand Redken, with print and digital campaigns set for a January 2015 release.
- ^ Friedman, Megan (4 November 2014). "Transgender Model Lea T Is Redken's Newest Face". Harper's Bazaar. Retrieved 6 November 2014.
- ^ Morwenna Ferrier (5 November 2014). "Lea T, the transgender hair-care model who's shifting our perception of beauty norms". the Guardian. Retrieved 7 November 2014.
- ^ Gaynor, Emily. "Suki Waterhouse is Officially Redken's Mane Girl". Teen Vogue. Retrieved 2017-11-01.
- ^ "All Soft Argan Oil Shampoo won the 2020 Award of Earth Defender". A.A. Environment Possibility Award. Retrieved 2020-12-27.