RepTrak

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RepTrak
Key people
Mark Sonders(CEO)
Websitereptrak.com

RepTrak (formerly known as Reputation Institute)[1] is a company that publishes reports on the reputation of corporations[2][3] and places,[4] based on consumer surveys and media coverage. It is headquartered in Boston, Massachusetts.[5]

History

In 1999, Charles Fombrun, a professor at

Rotterdam School of Management, founded Reputation Institute.[6][7][8]

In early 2020, the company changed its name to RepTrak.[1]

In early 2023, Mark Sonders became the CEO.[9]

Reputation ratings

In collaboration with

Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999.[10][11] In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually.[10][12] RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance."[11][13][14] The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."[15]

References

  1. ^ a b "How regional banks edged out larger rivals in reputation rankings". American Banker. 2020-08-31. Retrieved 2020-09-30. RepTrak is the former Reputation Institute; the company rebranded itself earlier this year.
  2. ^ Reisinger, Don (2017-03-01). "Apple Ranked Behind Google on This Corporate Reputation Study". Fortune. Retrieved 2019-12-06.
  3. ISSN 0099-9660
    . Retrieved 2019-12-06.
  4. ^ Pitofsky, Marina (2018-06-22). "The most reputable country in the world is ..." USA Today. Retrieved 2019-12-06.
  5. ^ Chesto, Jon (2018-11-05). "Reputation Institute is on way to Back Bay". The Boston Globe. Retrieved 2019-12-06.
  6. ISBN 978-1-4833-7650-9
    .
  7. ISBN 978-1-119-06123-6
    .
  8. ^ Carroll 2016. p. 915.
  9. ^ https://www.reptrak.com/mark-sonders/
  10. ^ a b Carroll 2016. p. 914.
  11. ^
    ISBN 978-0-19-959670-6
    .
  12. ISBN 978-1-4833-7650-9
    .
  13. ISBN 978-1-317-15946-9
    .
  14. ISBN 978-1-4833-7650-9
    .
  15. ISBN 978-3-319-76400-9
    .

External links
Retrieved from "https://en.wikipedia.org/w/index.php?title=RepTrak&oldid=1191058733"