Retailers' cooperative

Source: Wikipedia, the free encyclopedia.
"Marketing cooperative" redirects here. For agricultural marketing cooperative, see agricultural cooperative.

A retailers' cooperative is a type of

hardware stores, and pharmacies
to participate in retailers' cooperatives.

A

consumers' cooperative
, sometimes referred to as a retail cooperative, should be distinguished from a retailers' cooperative.

Governance and operation

Retailers' cooperatives are governed by democratic member control, which generally means one vote per member. Some firms, such as

E. Leclerc, are able to make decisions in this fashion, with each member business only receiving one vote.[1] For many retailer co-ops, however, it is difficult to achieve a democratic standard.[3] Since the members are businesses rather than individuals, offering one vote per member will leave the larger member businesses underrepresented. If the number of votes is based on the size of the business, there is a risk of all smaller businesses within the cooperative being outvoted by a larger business. A democratic solution that many retailers' cooperatives employ is an increase in votes based on business size, up to a certain point, say 5 or 10 votes. This way, the degree of representation for member businesses varies.[3]

Financing and economic goals

In order to lower costs, retailers' cooperatives establish central buying locations, providing them with the opportunity to purchase in bulk. Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding.[2] This increases consumer recognition of brands and is beneficial for the stores under a franchise.

The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case. The incentive to remain in the cooperative is largely due to the profits that members gain. Generally, any surpluses are shared by the members in accordance with their original input.[1]

Examples

Further information: List of retailers' cooperatives

Examples of retailer's cooperatives include the following:

References

  1. ^
    JSTOR 29770417
    .
  2. ^ a b Hibbard, Jonathan. "Merchandising Conglomerates". Encyclopædia Britannica.
  3. ^ a b Bogardus, Emory (1964). Principles of Cooperation. Chicago, Illinois: The Cooperative League of the U.S.A. pp. 20–24.

See also

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