Rinso
Product type | Laundry detergent |
---|---|
Owner | Unilever |
Country | United Kingdom |
Introduced | 1908 |
Related brands | Surf |
Markets | Worldwide |
Rinso is a
History
Rinso was one of the first mass-marketed soap powders. It was
The product's claim to better rinsing was due to its incorporation of sodium silicate as a buffer rather than, or in addition to, the more commonly used sodium carbonate. The hard water calcium precipitate formed with metasilicate tends to be finer and hence less likely to be trapped in cloth than the chalky calcium carbonate.
In the 1950s, sales plummeted when a new
In 1953 it was the first laundry soap brand introduced in Brazil. Despite being out of production in the country for decades, "Rinso" is still slang for "laundry soap" in some areas in the south of Brazil.
In 1992, the Southern California-based 99 Cents Only Stores purchased the rights[2] to the name "Rinso" from Unilever for use in the United States. Rinso brand cleaning supplies are now prominently displayed in their stores.
The Rinso brand was replaced by Unilever with Surf in its four major markets. However, Rinso is still made by Unilever for the Turkish, Asian, and Central American markets. In September 1970, Rinso was launched in Indonesia as the nation's first detergent brand. As of 2013, Rinso leads the Indonesian detergent market.[3]
References
- ^ "History of soap". Archived from the original on 2008-05-03. Retrieved 2008-05-23.
- ^ Rinso Trademark Page Archived October 15, 2012, at the Wayback Machine
- ^ Unilever - Indonesia Rinso page Archived March 9, 2013, at the Wayback Machine
External links
- Media related to Rinso at Wikimedia Commons
- Turkish Rinso site (in Turkish) Archived 2016-04-05 at the Wayback Machine
- Media related to Rinso at Wikimedia Commons
- Indonesian Rinso site (in Indonesian)