Robert Louis-Dreyfus

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Robert Louis-Dreyfus
Born(1946-06-14)14 June 1946
Paris, France
Died4 July 2009(2009-07-04) (aged 63)
Zürich, Switzerland
OccupationBusinessman
Known forCEO of Adidas (1994–2001)
CEO of Saatchi & Saatchi (1989–93)
Majority shareholder of Marseille (1996–2016)
Spouse(s)Sarah Oberholzer (m. 19??; div. 1989)
​
(m. 1992)​
Children3, including Kyril Louis-Dreyfus
RelativesMonique Roosmale Nepveu (sister)
Marie-Jeanne Meyer (sister)
Louis Louis-Dreyfus
(paternal grandfather)
Léopold Louis-Dreyfus
(paternal great-grandfather)
Julia Louis-Dreyfus
(paternal second cousin once removed)

Robert Louis-Dreyfus ((1946-06-14)14 June 1946 – (2009-07-04)4 July 2009) was a French businessman who was chief executive officer (CEO) of Adidas (then Adidas Salomon) and Saatchi & Saatchi. He was a majority shareholder of the French football team Marseille, and during his tenure they re-emerged as a major European club.

Early life

Robert Louis-Dreyfus was born in Paris, the son of Jean and Jeanne Madeline (née Depierre) Louis-Dreyfus.

Louis-Dreyfus Group, which had begun buying and selling wheat in the Alsace region a century earlier, and rapidly diversified into shipping, oil and other commodities.[4] His grandfather was Louis Louis-Dreyfus, who served in the French Parliament during the French Third Republic.[5] He has two sisters: Marie-Jeanne and Monique.[6]

Robert Louis-Dreyfus was initially a bad student who failed his

Siegmund Warburg
, in the family business of the Louis-Dreyfus Group.

Business career

In 1982, Louis-Dreyfus joined IMS, the US pharmaceutical research company enjoying spectacular monetary success. His original US$400,000 grew twentyfold by the time the company was sold in 1988. He served as CEO at Saatchi & Saatchi, the United Kingdom-based advertising agency, from 1989 to 1993.[8] Louis-Dreyfus invested his own money in Saatchi and Saatchi and during his tenure the agency grew considerably.

He proved equally successful when in 1994 he took the top job at

Neuf Telecom, with whom he served until 2004. He also served as a director of Neuf Cegetel
.

Robert Louis-Dreyfus re-joined the family company,

Louis-Dreyfus Group
, in May 2000, and restructured this major commodities trading and merchandising firm.

In 2005, he decided to relaunch the Le Coq Sportif sports company through a Swiss investment company, Airesis.

Sporting interests

In 1996, Louis-Dreyfus became the largest shareholder of

UEFA Cup on two occasions and twice losing in the final of the Coupe de France. Marseille also missed out on the Ligue 1 title during Louis-Dreyfus's tenure, though shortly before his death they finished second to Bordeaux and qualified for the group stage of the UEFA Champions League.[citation needed
]

Louis-Dreyfus was also a shareholder in the Belgium football club

2006. Today, it is the marketing partner of 130 sports federations and clubs.[citation needed
]

FIFA World Cup bribery scandal

In October 2015, the German news magazine

FIFA World Cup 2006 had set up a slush fund that Louis-Dreyfus, at the time CEO of Adidas, filled with 10.3 million Swiss francs in 2000. Allegedly, these funds were used to bribe numerous FIFA officials and secure Germany's bid to host the 2006 World Cup, while a FIFA report had strongly criticised England's supposedly 'unprofessional' rival bid presentation. According to internal FIFA documents, Louis-Dreyfus had demanded a repayment of the funds in 2004, which were transferred as €6.7 million via a FIFA account in Geneva to an account held by Louis-Dreyfus.[9]

Death

Louis-Dreyfus died in Zürich aged 63 on 4 July 2009, following a long period with leukemia.[10][11]

Personal life

Louis-Dreyfus was married twice. Before divorcing his first wife, Sarah Oberholzer,[1] in 1989, he met his second wife Margarita Bogdanova in 1988, whom he married in 1992 and with whom he had three sons:[12] Eric, Maurice, and Kyril Louis-Dreyfus,[1] the latter of whom became the chairman and majority shareholder of English football club Sunderland A.F.C. in February 2021, aged only 24.[13]

Louis-Dreyfus identified as an

agnostic.[3] The American actress Julia Louis-Dreyfus, famed for her role in the television comedy series Seinfeld
, is his second cousin.

Following his death, his enterprises were inherited and supervised by Margarita Louis-Dreyfus,[7] she is considered to be the richest Russian woman today.[14][15] Margarita inherited 60% of the organization (increased to 65% in 2012).[6] Robert's two sisters, Monique Louis-Dreyfus Roosmale Nepveu and Marie-Jeanne Louis-Dreyfus Meyer, each own 12% and are now both billionaires.[6]

References

  1. ^ a b c "Biographie Robert Louis-dreyfus Président de société". Whoswho.fr. Retrieved 2017-02-23.
  2. ISBN 2-35228-003-6
  3. ^ a b Paris Match: "“Robert Louis-Dreyfus, un seigneur qui voyait loin et visait haut" by Jacques Veyrat July 8, 2009 (in French) | "...cet agnostique, fils d’un juif et d’une catholique..." / "...this agnostic, the son of a Jew and a Catholic..."
  4. ^ a b Pierre Perrone (17 July 2009). "Obituary: Robert Louis-Dreyfus: Businessman who helped resurrect Olympique Marseille football club" (newspaper). The Independent. United Kingdom: Independent News and Media Limited.
  5. ^ Sénat français. "Anciens sénateurs IIIème République : LOUIS-DREYFUS Louis". Senat.fr. Retrieved 2017-02-23.
  6. ^ a b c "Rising Commodity Prices Created Three Louis-Dreyfus Billionaires". Forbes.com. 2012-10-18. Retrieved 2017-02-23.
  7. ^ a b Margarita Louis-Dreyfus, fr.wikipedia
  8. ^ ""Mister Adidas" ist tot". Sueddeutsche.de. Retrieved 2010-05-15.
  9. ^ "Fifa Fußball-WM 2006 mutmaßlich vom DFB gekauft - SPIEGEL ONLINE". Spiegel.de. 2015-10-16. Retrieved 2017-02-23.
  10. ^ "Report: Marseille owner Robert Louis-Dreyfus dies". www.thestar.com.my. Archived from the original on 6 July 2009. Retrieved 17 January 2022.
  11. ^ "AFP: Marseille's Louis-Dreyfus dead". Archived from the original on 2013-01-11. Retrieved 2016-11-12.
  12. ^ "Margarita Louis-Dreyfus, la tsarine des affaires - Madame Figaro". Madame.lefigaro.fr (in French). 27 July 2013. Retrieved 2017-02-23.
  13. ^ "Louis-Dreyfus acquires controlling interest in Sunderland AFC". Sunderland Association Football Club. 2021-02-18. Retrieved 2021-02-18.
  14. ^ Маргарита Луи-Дрейфус, ru.wikipedia
  15. ^ "Маргарита Луи-Дрейфус. Первый класс. Фрагмент выпуска от 05.03.2012". 1tv.ru. 2017-02-17. Retrieved 2017-02-23.
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