Rolling Papers (album)

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Rolling Papers (Wiz Khalifa album)
)

Rolling Papers
Pop-rap
Length57:51
Label
Producer
Wiz Khalifa chronology
Cabin Fever
(2011)
Rolling Papers
(2011)
Mac & Devin Go to High School
(2011)
Singles from Rolling Papers
  1. "Black and Yellow"
    Released: September 14, 2010
  2. "Roll Up"
    Released: February 3, 2011
  3. "On My Level"
    Released: February 22, 2011
  4. "The Race"
    Released: March 8, 2011
  5. "No Sleep"
    Released: March 22, 2011

Rolling Papers is the third

pop rap
style.

Rolling Papers debuted at number two on the

album-equivalent units of two million units.[2] Upon its release, the album received generally mixed reviews from music critics, who complimented its mood, atmosphere, and hooks, but criticized its subject matter.[3]

Background

Following the release of his independent second album,

Stargate,[12] became one of the highest selling hip hop singles of 2010, eventually selling over two million digital downloads.[13]

Title significance

On January 26, 2011, Wiz announced the album's title and release date via

Ustream.tv
. According to Wiz, there are three different meanings behind the Rolling Papers title.

It’s an appropriate title. It’s called Rolling Papers, like the papers that you roll, the papers that I roll, the papers that we smoke. But it’s deeper than that too. I thought of this before I even started recording the album and before it was a full idea. It’s not just about the weed thing. It’s bigger than that. My career really took off when I started smoking papers.

The second reason I called it Rolling Papers is when I left Warner Bros., I sort of got my ‘rolling papers.’ I got my contract, fucking rolled up, and smoked. And I was able to walk and I was able to leave and I was able to do my thing and I was able to capitalize off that. So that’s another pair of papers that I really needed in my life and days.

The third reason why I named it Rolling Papers, I quit writing a long time ago. I stopped physically writing it down or putting it in my BlackBerry or iPhone. I write notes down, but I don’t write whole verses, so it was like saying goodbye to the paper. The paper’s rolling out too. So everything is real natural. The first thing that came to my head is how I really, really feel. I feel like this is my most natural sound. I paid the most attention to this shit when I did it. I was real focused. I was real keyed in on this shit when I was working on it and I didn’t use any paper, except for [the rolling papers].[14]

Guests

Khalifa had confirmed that rappers;

Curren$y and Chevy Woods.[21] He also expressed a desire to get "veteran rappers" featured on the album such as 8Ball & MJG, Devin the Dude and Cam'ron, this last one being a personal friend and influence to Wiz, although none of them made an appearance on the album.[22]

Release and promotion

On April 14, 2010, Khalifa released his eighth mixtape,

Singles

"

Game, SoLouCity YG, Kendrick Lamar, Jim Jones and Maino.[28][29][30][31][32][33][34][35] The official remix, "Black and Yellow (G-Mix)" would later be released in February, and feature Snoop Dogg, Juicy J and T-Pain.[36]

"Roll Up" was released as the album's second single on February 3, 2011.[37] It peaked at number 13 on the US Hot 100, number 7 on the US R&B charts, and number 2 on US Rap charts. It achieved moderate success in international markets, where it reached the top 50 in the UK.

"On My Level", featuring Too Short, was released as the album's third single via digital download on February 22, 2011[38] was later sent to radio in North America on May 28, 2011. It peaked at number 52 on the Billboard Hot 100.

"The Race" was released as the album's fourth single (although not sent to radio) on March 8, 2011,[39] and peaked at number 66 on the US Hot 100.

"

Pop Songs
chart.

Critical reception

Professional ratings
Aggregate scores
SourceRating
Pitchfork Media
7.2/10[48]
PopMatters2/10[49]
Rolling Stone[50]
Slant Magazine[51]
Spin6/10[52]

Rolling Papers received generally mixed to positive reviews from

disney channel beats by names no one knows, derivative choruses and melodies that obviously sound manufactured by a tie-wielding Atlantic executive, and lyricism that fails at even being anthemic for parties".[53] Jesse Serwer of The Village Voice criticized the tracks with "beats even more pop than 'Black & Yellow'", adding that "Wiz has grown into a more skillful hookmeister than rapper".[54]

Hamish MacBain of NME stated, "Six songs in [...] the start of 'Rolling Paper''s descent into eight loooong, dull filler tracks that, musically and lyrically, are completely indistinguishable from one to the other".[46] Kevin Ritchie of Now wrote similarly, "Around the midpoint, his preoccupation with 'bitches and champagne' (and weed) starts to wear thin as he leans harder on pop choruses, resulting in forced and cutesy-sounding tracks".[47] David Amidon of PopMatters observed "lyrical laziness".[49] Lev Harris of The Quietus called the album "a rap autopilot that engages all too often [...] revert[s] back to the pop rap blueprint as drawn by Dre and Snoop Dogg", noting its lyrical content as too "preoccup[ied] with weed".[55] The A.V. Club's Nathan Rabin called it "monomaniacal, largely undistinguished" and commented that "unlike Snoop, Khalifa never seems to be having much fun".[44]

In a positive review,

Pitchfork Media's Sean Fennessey called it "mood music for the mindless" and wrote that its production team "has given this album surprising cohesion".[48] Jon Dolan of Rolling Stone commented that Khalifa "manages to give life to those kinds of cash-gorged perma-baked clichés by warmly luxuriating in the space between pop's fresh-faced exuberance and hip-hop's easy arrogance".[50]

Commercial performance

The album debuted at number two on the US

double platinum by the Recording Industry Association of America for combined sales and album-equivalent units of over two million units in the United States.[61]

In Canada, Rolling Papers debuted at number 6 on the

Track listing

No.TitleWriter(s)Producer(s)Length
1."When I'm Gone"
Too $hort
)
Jim Jonsin4:32
3."Black and Yellow"
  • Thomaz
  • Mikkel Storleer Eriksen, Tor Erik Hermansen
StarGate
3:37
4."Roll Up"
  • Thomaz
  • Eriksen
  • Hermansen
StarGate3:47
5."Hopes and Dreams"
  • Thomaz
  • Brandon Carrier
Brandon Carrier3:59
6."Wake Up"
  • Thomaz
  • Eriksen
  • Hermansen
StarGate3:46
7."The Race"
  • Thomaz
  • Dan
  • Kulousek
  • E. Dan
  • Big Jerm
5:35
8."Star of the Show" (featuring Chevy Woods)
  • Thomaz
  • Dan
  • Kevin "Chevy" Woods
E. Dan4:46
9."No Sleep"Benny Blanco3:12
10."Get Your Shit"
  • Thomaz
  • Dan
E. Dan4:36
11."Top Floor"Pop & Oak3:42
12."Fly Solo"
  • Thomaz
  • Dan
E. Dan3:20
13."Rooftops" (featuring Curren$y)
Bei Maejor
4:21
14."Cameras"
  • Thomaz
  • Dan
E. Dan4:29
iTunes Store bonus track
No.TitleWriter(s)Producer(s)Length
15."Taylor Gang" (featuring Chevy Woods)
  • Thomaz
  • Lexus Lewis
  • Woods
Lex Luger
5:35
Target deluxe edition (bonus tracks)
No.TitleWriter(s)Producer(s)Length
15."Middle of You" (featuring Chevy Woods, Nikkiya & MDMA)
  • Thomaz
  • Dan
  • Nikkiya Brooks
  • WLPWR
  • Jason "MDMA" Boyd
  • Woods
4:16
16."Stoned"
  • Thomaz
  • Dan
  • Eriksen
  • Hermansen
StarGate3:31

Personnel

Credits for Rolling Papers adapted from

Charts

Certifications

Region Certification Certified units/sales
Canada (Music Canada)[86] Gold 40,000^
Denmark (IFPI Danmark)[87] Gold 10,000
United Kingdom (BPI)[88] Silver 60,000
United States (RIAA)[89] 2× Platinum 2,000,000

^ Shipments figures based on certification alone.
Sales+streaming figures based on certification alone.

Release history

Region Date Format(s)
United Kingdom March 28, 2011 CD, digital download
Canada March 29, 2011
United States[90][91]
Japan April 4, 2011

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External links