Rolls-Royce Camargue

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Rolls-Royce Camargue
Curb weight
2,329 kg (5,135 lb)
1982 Rolls-Royce Camargue (rear)

The Rolls-Royce Camargue is a 2-door

saloon manufactured and marketed by Rolls-Royce Motors from 1975–1986. Designed by Paolo Martin at Pininfarina,[1][2][3] the Camargue was the first[citation needed
] post-war production Rolls-Royce not designed in-house (not including the more prolific coachbuilt Corniche by Mulliner-Park Ward, and the coachbuilt variants of production models such as Silver Wraith, Silver Cloud, and Silver Shadow which were built by firms such as James Young, Mulliner, Park Ward, Hooper, et al).

The Camargue derives its name from the coastal region in southern France.

Debut and design

At launch, the Camargue was the Rolls-Royce flagship and the most expensive production car in the world. At its official U.S. launch, the Camargue had already been on sale in the UK for over a year. The New York Times noted that the U.S. price at this stage was approximately $5,000 higher than the UK price.[citation needed] In the 1970s, many European models retailed for significantly less in the U.S. than they did in Europe in order to compete with prices set aggressively by Detroit's Big Three and Japanese importers.[5] The manufacturer rejected this approach with the Camargue, referencing the high cost of safety and pollution engineering needed to adapt the few cars (approximately 30 per year) it expected to send to North America in 1976.[5]

At its 1975 press debut, Rolls-Royce highlighted automatic split-level

climate control system, the first of its kind.[citation needed] According to Rolls-Royce, the system's development took eight years.[6] The recommended price of a new Camargue at launch on the UK market in March 1975 was £29,250, including sales taxes.[6]
Rapid currency depreciation would greatly raise the price of the Camargue in the late 1970s, both in the UK and North America.

The Camargue shared its

Solex units. US delivered cars used Bosch Jetronic fuel injection during the 1980s which it shared with the Corniche and Silver Spirit/Spur. The Camargue was fitted with the Silver Shadow II's power rack and pinion steering rack in February 1977. In 1979, it received the rear independent suspension of the Silver Spirit
.

With a 3,048 mm (120 in) wheelbase, the Camargue was the first Rolls-Royce automobile to be designed to metric dimensions,[citation needed] and was the first Rolls-Royce to feature an inclined rather than perfectly vertical grille; the Camargue's grille was slanted at an angle of seven degrees.

The car was sold in very limited numbers in European, American, Canadian, Australian and Asian markets. Several of the cars have since been modified into

convertibles
by after-market customizers.

Reception

The Camargue received a varied reception, having ranked as one of the "10 Worst Cars"'as chosen in 2010 by readers of The Globe and Mail;[7] having ranked 38 in the 2005 book Crap Cars by Richard Porter (the author saying the car "looked utterly terrible)"[8] and having ranked 92 in a 2008 poll of the 100 ugliest cars of all time by readers of The Daily Telegraph.[9] Autoblog said the Camargue had been ranked "conspicuously low on the list," adding the Camargue "really was horrid, no matter how well it sold."[10]

In response, noted automotive journalist James May said the Camargue "is not ugly, either. It has presence, like that pug-faced but well-dressed bloke down the pub."[11]

References

  1. ^ a b "Rolls-Royce Camargue: 1975". Traumautoarchiv.de (in German). Archived from the original on 14 September 2019.
  2. ^ a b Chapman, Giles (15 March 2005). "Italian style for the many and the few". The Independent.
  3. ^ a b "Rolls-Royce Camargue". Archived from the original on 28 May 2008.
  4. .
  5. ^ a b Garnier, Peter, ed. (1 May 1976). "News: Biggest ever price rise?". Autocar. Vol. 144, no. 4147. p. 27.
  6. ^ a b Daniels, J.R. (8 March 1975). "New Rolls-Royce: The Delta becomes Camargue". Autocar. Vol. 142, no. 4089. pp. 48–49.
  7. ^ Cheney, Peter (22 February 2010). "In Pictures: 10 worst cars chosen by our readers". The Globe and Mail.
  8. .
  9. ^ "The 100 ugliest cars". The Daily Telegraph. 25 August 2008.
  10. ^ "Tie a pork chop around its neck - Telegraph counts down 100 ugliest cars". Autoblog.com. 30 August 2008.
  11. ^ May, James (26 May 2011). "James May's greatest hits: the ugliest cars of all time". The Telegraph. Archived from the original on 9 February 2012.

External links