Rostrum Records

Source: Wikipedia, the free encyclopedia.
Rostrum Records
R&B
Country of originUnited States
LocationLos Angeles, California, U.S.
Official websiterostrumrecords.com

Rostrum Records is an American

Los Angeles, California. Benjy Grinberg is the founder and president of the label, which currently has sixteen artists on its roster, some of the more notable artists being Mac Miller, Wiz Khalifa, Rich the Kid, Mod Sun, The Bird and the Bee, Donora, Lambo Anlo, TeamMate, Mike Taylor, BRÅVES, Juliann Alexander, and Boaz. Rostrum Records has sold millions of albums and singles, and Rostrum's artists have been nominated for a combined total of eleven Grammy Awards
.

Rostrum Records has become one of the leading independent movements in the music industry, and has been at the forefront of artist development for over a decade. Rostrum’s innovative digital savvy has helped formulate a new model for the industry.[1] The label was named one of Vibe magazine's "Top 5 Labels to Watch in 2012" and XXL magazine's "Top Rising Indie Label in 2011".[2] Grinberg was named #23 on The Source magazine's annual Power 30 list in its September 2011 issue. Rostrum's creative digital strategy and a heavy touring philosophy resulted in the building of a large following for Wiz Khalifa and Mac Miller. The result of Rostrum's efforts were strong social media presences, hundreds of thousands of concert tickets sold, and over half a billion views on both of their YouTube channels.[3]

History

Rostrum began in 2003 while founder Benjy Grinberg was working at Arista Records. Grinberg wanted to be able to develop his own artists and run a label his own way, so he took the lessons he learned from Arista and applied them to a more homegrown situation. When asked his original motivations behind setting up Rostrum Records, Grinberg said "music executives need to be patient with artists and let them develop over time, and so our focus with Rostrum is artist development - finding artists early, and then putting a lot of time and effort into developing the artist across the board, from their shows to their music, their songwriting, their style…everything."[4] Grinberg first heard about Wiz Khalifa in 2004 when the rapper's contribution to a mixtape of various new Pittsburgh artists attracted his interest. When Grinberg finally met the 16-year-old artist, he immediately decided he wanted to work with him, later telling HitQuarters: "Even though he wasn't all the way developed you could just tell that he was a diamond in the rough, and that with some polishing, guidance and backing he could become something special." Khalifa signed to the label shortly after and began a seven-year period of artist development.[4]

Kush and Orange Juice" for download on June 14, 2010. Due to Khalifa's devoted grassroots fan base, the mixtape became the No. 1 trending topic on Twitter with the hash tag #kushandorangejuice, and "Kush and Orange Juice download” ranked No. 1 on Google's hot search trends.[6] In early 2010, Mac Miller signed with Rostrum Records.[7] Grinberg met Mac Miller while recording with Wiz Khalifa at ID Labs in Pittsburgh.[4] Although Grinberg started giving Miller advice, he did not show interest in getting involved with his career until Miller began work on the K.I.D.S. mixtape, when, as he later told HitQuarters, Grinberg "noticed a maturation in his sound and approach to his music."[4] By that point Miller had started attracting interest from different record companies but chose Rostrum due to its location in his hometown and association with Wiz Khalifa.[4] K.I.D.S. was released by the label in August 2010.[8] The mixtape was inspired by the 1995 film Kids. A significant breakthrough came in late 2010 when Miller embarked on his first tour, the Incredibly Dope Tour, selling out every location.[4] In 2018, Rostrum signed hip hop trio, FREEWIFI with Tha Rift, J plaza and Daddy Dinero. Through Rostrum, they released studio album, Connected.[9][10]

Mainstream success for Wiz Khalifa and Mac Miller

With both

Rolling Papers was awarded a Platinum certification in June 2011.[14] Rostrum released Mac Miller's debut studio album Blue Slide Park on November 8, 2011, only eight months after the release of "Best Day Ever". Rostrum Records sold 145,000 copies of Blue Slide Park in its first week, becoming the first independently-distributed debut album by an artist to hit No. 1 since 1995.[15]

On December 13, 2011,

Victorious' to the label.[17] Mac Miller's second album "Watching Movies with the Sound Off" was released through Rostrum on June 18, 2013. Upon its release, the album was met with generally positive reviews from music critics, which praised his new psychedelic hip hop influence and improved lyricism. In its first week, "Watching Movies with the Sound Off" sold 102,000 copies in the United States, debuting at number 3 on the Billboard 200 chart.[18]

Departure of Mac Miller; Signing of Mod Sun & The Bird and the Bee

On January 14, 2014, Mac Miller and Rostrum Records parted ways, as his original deal with the label had ended.[19] Rostrum released Wiz Khalifa's third album "Blacc Hollywood" on August 19, 2014, with the lead single "We Dem Boyz". The album was a critical success, debuting at number one on the Billboard 200, with first-week sales of 90,453 copies in the United States, making it his first album to take the top spot in its first week.[20] With the departure of Mac Miller, and Wiz Khalifa in a joint deal with Atlantic, Rostrum moved into a new phase of operations to expand their roster. In 2014 and 2015 respectively, Rostrum announced the signing of Minnesota rapper Mod Sun and LA indie-pop duo The Bird and the Bee.[21] Rostrum Records released Mod Sun's debut studio album, Look Up on March 10, 2015 and The Bird and the Bee's first album of original material since 2009 entitled "Recreational Love" on July 17, 2015.[22][23]

"See You Again"; Signing of Goodbye Tomorrow

See You Again" had received over 1.48 billion views, the most viewed video by a rapper ever.[26]

Best Day Ever 5th anniversary re-issue; Wiz Khalifa lawsuit

On May 31, 2016, Wiz Khalifa filed a $1 million lawsuit against Rostrum Records Founder Benjy Grinberg, alleging that the parties had profited from "virtually every aspect" of his professional life through a 360 deal signed in 2005 when he was a teenager. Khalifa's suit alleged that Grinberg and Rostrum entered into deals with Warner Bros. Records and Atlantic Records for his recordings. Grinberg and Rostrum followed with their own lawsuit a month later, seeking "millions of dollars in unpaid" royalties and earnings from touring and merchandising. Grinberg said his former client's allegations were the "complete opposite of our actions and the antithesis of what Rostrum Records and I stand for."[27]

Wiz Khalifa and Rostrum Records founder Benjy Grinberg, the rapper's former manager, have resolved their lawsuits against each. According to a statement provided to Billboard, "all disputes" have been resolved following a joint settlement agreement.

"This agreement includes the dismissal of lawsuits that each party had previously filed against each other earlier this year," the statement reads. "Both parties are pleased with the outcome and look forward to putting this matter behind them."[27] Financial details of the joint settlement were not disclosed.

On June 3, 2016, Rostrum re-released Mac Miller's breakout mixtape Best Day Ever. The 5th anniversary remastered edition became available on all commercial download and streaming services, as well as vinyl and CD form.[28]

Notable artists

Act Studio
albums 		Year
signed
Wiz Khalifa 6 2005
Mac Miller 2 2010
Mod Sun 3 2014
The Bird and the Bee 1 2015
24hrs 1 2019
Innanet James 1 2018
KT Tunstall 2 2017
Cornelius 1 2018
DC the Don 3 2020

Releases

Studio albums
EPs
  • 2011: On and On and Beyond (Mac Miller)
  • 2012: Kiss The Sky (Vali)
  • 2013: Paper Charade (Vali)
  • 2013: Play Nice (Donora)
  • 2013: The Sequel EP (TeamMate)
  • 2016: Recreational Remixes (The Bird and the Bee)
  • 2016: Feel Good EP (Mike Taylor)
  • 2016: III EP (BRÅVES)
  • 2016: Nothing's Ever Over Remixes (TeamMate)

References

  1. ^ "ROSTRUM RECORDS". A2IM.
  2. ^ "The Top 5 Hip-Hop Record Labels to Watch in 2012". Vibe. 29 November 2011.
  3. ^ "Rostrum Records About".
  4. ^ a b c d e f Bouwman, Kimbel (October 17, 2011). "Interview with Benjy Grinberg, president of Rostrum Records and A&R and manager for Wiz Khalifa, Mac Miller". Hit Quarters. Archived from the original on November 15, 2012. Retrieved August 9, 2019.
  5. ^ Deborah M. Todd. "Rapper Wiz Khalifa drops 'Deal or No Deal' after frustrating time with Warner Bros". Pittsburgh Post Gazette.
  6. ^ SIMON VOZICK-LEVINSON. "Wiz Khalifa's 'Kush and Orange Juice' mixtape blows up". Entertainment Weekly.
  7. ^ "PRESS RELEASE: Mac Miller Signs to Rostrum Records – – Are You In That Mood Yet ?". Areyouinthatmoodyet.com. July 21, 2010. Retrieved November 24, 2011.
  8. ^ Todd, Deborah M. (August 12, 2010). "Like Wiz Khalifa, rapper Mac Miller is another talent from Allderdice". Pittsburgh Post-Gazette. Retrieved February 23, 2011.
  9. ^ Connected, 2018-02-02, retrieved 2021-11-09
  10. ^ "Review: FREEWIFI Dive Into Accessibility On "Connected"". HipHopDX. 2018-02-02. Retrieved 2021-11-09.
  11. ^ MTV News Staff. "WIZ KHALIFA'S "BLACK AND YELLOW" SPAWNS A LITANY OF REMIXES TO REMEMBER". MTV.
  12. ^ "BEST DAY EVER MAC MILLER".
  13. ^ Jake Paine (18 April 2013). "Mac Miller's "Donald Trump" Certified Platinum". Hip Hop DX.
  14. ^ a b "Wiz Khalifa Gold & Platinum". RIAA.
  15. ^ Keith Caulfield. "Mac Miller Moves In at No. 1 on Billboard 200". Billboard.
  16. ^ Jake Paine (12 December 2012). "Hip Hop Album Sales: The Week Ending 12/9/2012". Hip Hop DX.
  17. ^ "10 Fun Facts About the Next Wave of Rostrum Records Artists - MTV Hive". MTV Hive.
  18. ^ Jake Paine (26 June 2013). "Hip Hop Album Sales: The Week Ending 6/23/2013". Hip Hop DX.
  19. ^ Kyle Kramer. "Mac Miller Announces He's Leaving Rostrum Records". Complex.
  20. ^ Andres Tardio (27 August 2014). "Hip Hop Album Sales: Wiz Khalifa, Iggy Azalea, Beyonce, Statik Selektah, Slaine". Hip Hop DX.
  21. ^ Scott Mervis. "Rostrum Records is ready to grow". Pittsburgh Post-Gazette.
  22. ^ Scott Mervis. "Mod Sun pours out a positive 'Hippie Hop' vibe on Rostrum debut". Pittsburgh Post-Gazette.
  23. ^ Natasha Aftandilians. "The Bird and the Bee Recreational Love". Under The Radar Mag.
  24. ^ Gary Trust. "Wiz Khalifa's 'See You Again' Leads Hot 100 for 10th Week". Billboard.
  25. ^ Shirley Ju (22 September 2015). "Rostrum Records' E.Dan Knows Goodbye Tomorrow Can Continue The Label's Impressive Track Record". Hip Hop DX.
  26. ^ "2016 Grammy Award nominees and winners". Pittsburgh Post-Gazette. February 15, 2016. Retrieved 2016-02-23.
  27. ^ a b "Wiz Khalifa and Former Manager Benjy Grinberg Settle Lawsuits". Billboard. January 6, 2017. Retrieved September 24, 2019.
  28. ^ "Rostrum Records to Release Mac Miller's 'Best Day Ever' As Commercial Album for Fifth Anniversary". Billboard. May 25, 2016. Retrieved June 16, 2016.

External links

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