Sandy Grushow

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Sandy Grushow
Born (1960-04-03) April 3, 1960 (age 63)
University of California at Los Angeles
Alma materUniversity of California, Los Angeles
Occupation(s)Chief Executive Officer, Phase 2 Media

Sandy Grushow (born April 3, 1960) is an American businessman, and the CEO of Phase 2 Media,[1] a board member for The Weather Company (parent company of The Weather Channel) and works with MediaLink in the role of senior media advisor.[2]

He is the former chairman of the Fox Television Entertainment Group and former chief creative officer[3] of MediaLink, a multimedia advisory firm that provides counsel to clients in the marketing, media, entertainment, and technology industries.[4]

Early life and education

Grushow was born to a

University of California at Los Angeles, with a B.A. in communications.[6]

FOX

Grushow spent nearly 25 years at the

.

Business positions
Preceded by President of Fox Entertainment
1992-1994
Succeeded by
John Matoian
Preceded by
Chairman of Fox Entertainment
1999-2004
Succeeded by

Filmaka

After rekindling the network's scripted and non-scripted programming, Grushow set out to trailblaze the nascent digital content arena. At the helm of Filmaka, an online community of more than 20,000 writers and directors spread across over 150 countries creating digital shorts and branded entertainment,[11] Grushow fostered some of the earliest relationships between cutting edge digital creatives and blue-chip marketers such as DirecTV and Ford. The company's projects helped establish the now-commonplace practice of major brands using user-generated content competitions to entertain, activate and engage audiences across multiple media platforms including the web, broadcast, and mobile.

Medialink

In 2010, Grushow joined MediaLink as Chief Content Officer, counseling clients in the marketing, media, entertainment, and technology industries.[12] In this role, Grushow has advised on brand/content/distribution partnerships involving numerous Fortune 100 brands in the CPG, automotive, and beverage categories, and major digital distribution players.[13]

Personal life

His wife is Barbara Grushow.[14] They live in Los Angeles.[6]

External links

References

  1. ^ "21st Century Fox wants one big happy TV family with new structure". Los Angeles Times. 14 July 2014.
  2. ^ "Entertainment vet Sandy Grushow joins Weather Channel parent board". The Los Angeles Times. 5 June 2013. Retrieved 15 June 2013.
  3. ^ "Entertainment leader Sandy Grushow joins MediaLink LLC as first Chief Creative Officer". MediaLink LLC. Retrieved 28 November 2012.
  4. ^ "Home". medialinkllc.com.
  5. .
  6. ^ a b PR Newswire: "SANDY GRUSHOW NAMED PRESIDENT OF NEW MEDIA JOINT VENTURE" April 6, 1995
  7. ^ Daniel Frankel Grushow Heads to Medialink ‘’TheWrap.com’’ January 22, 2010
  8. ^ John Lippman Grushow Gets Programming Job at Fox TV “LATimes.com” December 1, 1992
  9. ^ Sallie Hofmeister Sandy Grushow to Become President of Fox TV “LATimes.com” January 10, 1997
  10. ^ Bill Carter. The Media Business: Advertising; Goodbye to Ally and Scully and Mulder at Fox. Hello to Mr. Grubb and John Doe “The New York Times” May 17, 2002
  11. ^ Hugh Hart Ex-Fox Boss Scouts New Talent at Filmaka.com ‘’Wired.com’’, April 21, 2008
  12. ^ Steve Mcclellan Former Fox Exec Grushow Joins Medialink “Adweek.com” January 22, 2010
  13. ^ Nellie Andreeva Former Fox TV chairman joins MediaLink “IMDB.com” January 22, 2010
  14. ^ Jewish Journal: "The Circuit" by Gaby Wenig January 15, 2004