Sensory analysis

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Sensory analysis (or sensory evaluation) is a

insights
about the products under test. Most large consumer goods companies have departments dedicated to sensory analysis. Sensory analysis can mainly be broken down into three sub-sections:

  • Analytical testing (dealing with objective facts about products)
  • Affective testing (dealing with subjective facts such as preferences)
  • Perception (the biochemical and psychological aspects of sensation)

Analytical testing

This type of testing is concerned with obtaining objective facts about products. This could range from basic discrimination testing (e.g. Do two or more products differ from each other?) to descriptive analysis (e.g. What are the characteristics of two or more products?). The type of panel required for this type of testing would normally be a trained panel.

There are several types of sensory tests. The most classic is the sensory profile. In this test, each taster describes each product by means of a questionnaire. The questionnaire includes a list of descriptors (e.g., bitterness, acidity, etc.). The taster rates each descriptor for each product depending on the intensity of the descriptor he perceives in the product (e.g., 0 = very weak to 10 = very strong). In the method of

Free choice profiling
, each taster builds his own questionnaire.

Another family of methods is known as holistic as they are focused on the overall appearance of the product. This is the case of the categorization and the napping.

Affective testing

Also known as consumer testing, this type of testing is concerned with obtaining subjective data, or how well products are likely to be accepted. Usually large (50 or more) panels of untrained personnel are recruited for this type of testing, although smaller focus groups can be utilised to gain insights into products. The range of testing can vary from simple comparative testing (e.g. Which do you prefer, A or B?) to structured questioning regarding the magnitude of acceptance of individual characteristics (e.g. Please rate the "fruity aroma": dislike|neither|like).

See also

Notes and references

Bibliography

  • ASTM MNL14 The Role of Sensory Analysis in Quality Control, 1992
  • ISO 16820 Sensory Analysis - Methodology - Sequential Analysis
  • ISO 5495 Sensory Analysis - Methodology - Paired Comparisons
  • ISO 13302 Sensory Analysis - Methods for assessing modifications to the flavour of foodstuffs due to packaging
  • Sensory Evaluation Techniques- Morten C. Meilgaard, Gail Vance Civille, B. Thomas Carr - 4th edition, 2007

External links