Shishang Xiansheng
Categories | Men's magazine |
---|---|
Frequency | Monthly |
Publisher | Trends magazine group |
Founded | 1993 |
Company |
|
Country | China |
Language | Chinese |
Shishang xiansheng (时尚先生; Mr Fashionable) is a Chinese monthly men's magazine. It is the first men's magazine in the country.[1] In addition, it was the sole magazine targeted Chinese men until 2000 when Da Dushi, another men's magazine, was launched.[1]
History and profile
The magazine was started in 1993 as a supplement to Shishang yieng, a women's magazine.[1][2] The founding company was the Trends magazine group.[1] From 1997 Shishang xiansheng became a separate title.[2] Two years later the magazine began to be published as the Chinese version of the American men's magazine Esquire.[1][2][3] Upon this an English script Esquire was added to the background of its title.[4]
Shishang xiansheng is a venture of Trends Media Group,
The magazine established an award, Man of the Year, in 2004.[7] In 2005 Wang Feng was appointed the editor-in-chief of the magazine.[4] In 2008 a movie, Esquire Runway, was produced by the publishing company to celebrate the fifteenth anniversary of the magazine.[8] Shishang xiansheng was the best selling men's magazine in China in 2010 with a circulation of 680,000 copies based on the reports by the publishing company.[5]
References
- ^ a b c d e "Men's magazines all the rage in China". Asia One. 15 January 2013. Archived from the original on 22 February 2017. Retrieved 19 February 2017.
- ^ ISBN 978-90-04-26491-5.
- ^ Jeremy Goldkorn (2 February 2004). "Esquire China". Danwei. Retrieved 19 February 2017.
- ^ a b c Shuang Li (2011). The New Generation of Lifestyle Magazine Journalism in China: The Professional Approach (PhD thesis). University of Westminster.
- ^ a b "World Magazine Trends 2010/2011. China 2011" (PDF). FIPP. Retrieved 19 February 2017.
- ^ ISBN 9781876924676. Retrieved 19 February 2017.
- S2CID 140530345.
- ^ Derek Elley (27 June 2008). "Review: 'Esquire Runway'". Variety. Retrieved 19 February 2017.