Snap music

Source: Wikipedia, the free encyclopedia.

Snap music (also known as ringtone rap or snap rap) is a

Dem Franchize Boys
and K-Rab.

Tracks commonly consist of an

Soulja Boy Tell 'Em,[3] and voted one of "The 15 Best Snap Music Songs of All-Time" is "Look at Her" by One Chance.[5]

Crunk has been called the "predecessor of snap".[3][6] Hip Hop DX magazine described snap music as a "laid back version of its forbearer [sic], crunk music".[7]

History

It is suggested that snap music appeared around 2000 in a crime-infested neighborhood of

So So Def. The remix of "I Think They Like Me" topped the Hot Rap/R&B songs chart and reached #15 on the Billboard Hot 100.[2] Jermaine Dupri was later described as the key figure in bringing snap music into the mainstream.[8]

Another Atlanta based group,

Young Jeezy get way more respect in Atlanta, than acts like D4L, where snap music is seen as light club music as opposed to "heavy street" music of ones like T.I.[2]

As this rivalry continued, the resident DJ of Atlanta's Pool Palace, DJ T-Roc claimed that K-Rab was making snap long before Dem Franchize Boys and D4L. There are other facts telling that K-Rab could be the original creator of snap - he produced "Laffy Taffy" and his voice can be heard on the early snap hits, like "Do the Pool Palace" and "Bubble Gum".[3]

2005 and 2006 saw snap music's rise to mainstream popularity. On January 12, 2006, The New York Times reviewed "Laffy Taffy". While analyzing the song's structure, the author noted that "On the hip-hop prestige scale, goofy dance songs like 'Laffy Taffy' don't rate very high." The review also touched the broader topic of snap music with a conclusion, that it's hardly possible that major record label catches on this sound, as they, in the opinion of the author, needed something "more serious" than snap. It was also noted that snap does very well with the digital download system, as "cheap" snap and cheap cost of digital tracks (99 cents for "Laffy Taffy") fit well.[2] There was another hit with the popping sound in the place of the snare drum that reached the number 3 position on the Billboard Hot 100 in 2006, Yung Joc's "It's Goin' Down". Billboard magazine claimed that the popping sounds of "It's Going Down", however, weren't fingersnapping.[9] Crunk producer Lil Jon also increased exposure of the snap genre to the mainstream by releasing his single "Snap Yo Fingers", which peaked at number 7 on the Billboard Hot 100.[10]

Snap continued to maintain a strong presence on the mainstream Billboard charts in 2007. In late 2007, then 17-year-old American rapper

Grammy and became one of the biggest hits of the year, advancing the influence of snap music on the Billboard charts, as well as furthering delving into the crunk genre. During the same year, a number of websites specializing in crunk mixtapes opened, increasing exposure to the genre. R&B singer T-Pain's snap song "Buy U a Drank (Shawty Snappin')" ranks #63 on Rolling Stone's list of the 100 Best Songs of 2007.[11] It was also a number-one on the Hot 100 and was number 68 in Rolling Stone's "Best Songs of 2007" list.[12] In February 2008, Atlanta rapper V.I.C. released his hit snap single "Get Silly" which peaked at #29 on the Billboard Hot 100 and garnered single sales of 500,000 copies sold.[13]

This popularity even spilled over into comedy, as The Boondocks portrayed "The Story of Gangstalicious", a rapper whose hit within the show was "Homies Over Hoes", a clear homage to "Laffy Taffy".

Snap&B

In 2006,

crunk&B, which was too popular at the time. Vibe also pointed to one characteristic trait of snap&B, saying that, unlike slow jams which may feature snapping, a track should be "pop" as well to be called "snap&B".[14]

See also

References

  1. ^ Caramanica, Jon (December 11, 2009). "Gucci Mane, No Holds Barred". The New York Times. Archived from the original on June 9, 2019.{{cite news}}: CS1 maint: unfit URL (link)
  2. ^ a b c d Sanneh, Kelefa (January 12, 2006). "'Laffy Taffy': So Light, So Sugary, So Downloadable". The New York Times. Archived from the original on July 1, 2018.{{cite news}}: CS1 maint: unfit URL (link)
  3. ^ a b c d e f g h Conway, Rondell (June 2006). "Oh Snap!". Vibe. Scene & Heard Music Series. pp. 132–137.
  4. ^ Henry Adaso. "Snap Music". About.com. Archived from the original on April 13, 2014. Retrieved April 11, 2014.
  5. ^ Clark, Trent (October 16, 2015). "The 15 Best Snap Music Songs Of All-Time". Hip-Hop Wired. Retrieved January 3, 2016.
  6. .
  7. ^ Clark, Kevin (February 27, 2006). "Dem Franchise Boyz: I Know They Like Me". HipHopDX. Archived from the original on February 17, 2010.
  8. ^ Crosley, Hillary (July 16, 2007). "The Billboard Q&A: Jermaine Dupri". Billboard. On the heels of taking Atlanta's snap scene mainstream with Dem Franchize Boyz
  9. ^ Crosley, Hillary (May 6, 2006). "Life's A Snap For Yung Joc". Billboard. p. 32.
  10. ^ Reid, Shaheem (May 17, 2006). "Lil Jon Wants To Double His Gold By Becoming King Of Rock". MTV News. Retrieved November 21, 2008.
  11. ^ "The 100 Best Songs of 2007" Rolling Stone. Retrieved 27 June 2023
  12. ^ "The 100 Best Songs of 2007". Popcunch.com. Archived from the original on November 26, 2018. Alt URL
  13. ^ "Gold & Platinum: V.I.C." Recording Industry Association of America. Retrieved December 24, 2011.
  14. ^ Vibe, October 2006, p. 144