Snyder Communications
| Company type | Public |
|---|---|
| NYSE: SNC | |
| Industry | Marketing |
| Founded | 1988 |
| Founders | Daniel Snyder Michelle Snyder |
| Defunct | 2000 |
| Fate | Merged (Euro RSCG, Campus, and Diversified Agencies) |
| Owner | Havas |
| Divisions | Arnold Communications Brann Worldwide |
Snyder Communications Inc. (SNC) was an American
There was an initial public offering for SNC in September 1996 with a sale of 7.8 million shares at $17 a share. The IPO raised more than $130 million. Daniel Snyder became the youngest ever CEO of a New York Stock Exchange listed company at the age of 32.[1]
Snyder Communications was acquired on April 4, 2000 by Havas, then Havas Advertising, in an all-share transaction worth in excess of US$2 billion.[2]
History
SNC grew aggressively through acquisitions. In 1995,
On an organic basis, SNC's revenue nearly doubled between 1995 and 1996 to $82.8 million. Medical Marketing Detailing itself had revenue of about $35 million in its fiscal year ended in October. American List's revenues in 1996 were about $19 million. The cost of those two acquisitions was just over $200 million.
Within two years after the IPO, Snyder had negotiated to acquire at least 14 companies[4] In March 1997, SNC bought PromoTech Research Associates, a pharmaceutical marketing communications and direct marketing firm for an undisclosed sum.[5] In December 1997, SNC agreed to buy Blau Marketing, a closely held direct marketing firm based in Wilton, Connecticut, for $72 million.[6] It also bought two pharmaceutical contract sales organizations for a total of $58.5 million:[7] Pharmflex for $34 million and Rapid Deployment Group Ltd. for $24.5 million. Pharmflex, of Malvern, Pennsylvania, and Rapid Deployment, of Winchester, England, provide sales services to pharmaceutical companies. In September 1998, acquired MKM Marketing of Munich, Germany for $58 million.[8]
In January 2000, SNC launched Bounty SCA Worldwide, a division that organized the numerous marketing services businesses it had acquired over the previous few years.[9]
Sale to Havas Advertising
At the end of 1999, SNC was put up for sale by Snyder who wanted to concentrate on running the
References
- ^ "The Secrets of Their Success – and Yours". Fast Company Magazine. June 1997.
- ^ "Havas Filing 425 (Snyder Communications Inc". US Securities & Exchanges Commission. July 18, 2000.
- ^ "Snyder Communications". Washington Post. April 28, 1997.
- ^ Warner, Judy (March 30, 1998). "Arnold, Snyder Do The Deal". AdWeek.
- ^ "Snyder Communications buys PromoTech". Washington Business Journal. April 1, 1999. Archived from the original on February 24, 2006.
- ^ "Snyder Communications to Add Direct Marketing Firm". New York Times. January 1, 1998.
- ^ "Snyder Communications Acquires 2 Sales Businesses". New York Times. December 10, 1997.
- ^ "Snyder Communications scores". Washington Business Journal. September 15, 1998.
- ^ "Organizing the Tool Chest: Bounty puts the service in Snyder". Promo Magazine. February 1, 2000.
- ^ "The Greening Of The Redskins". Forbes Magazine. September 8, 2000.
- ^ "Havas Filing 425 (Snyder Communications Inc". US Securities & Exchanges Commission. July 18, 2000.
- ^ "CEO Calls Havas/Snyder Merger an Ideal Fit". Direct Marketing Magazine. May 2000. Archived from the original on September 30, 2007.
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| Groupe Canal+ |
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| Vivendi Ticketing |
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| Prisma Media | |||||||||
| Havas | |||||||||
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