SocialFlow
This article contains content that is written like an advertisement. (August 2012) |
Industry | Internet |
---|---|
Founded | May 2009 |
Founder | Frank Speiser, Mike Perrone |
Headquarters | 52 Vanderbilt Avenue, 12th Floor, New York, NY 10017 |
Area served | Worldwide |
Key people | Jim Anderson (CEO) Frank Speiser (President and Co-founder) |
Website | www |
SocialFlow is a
SocialFlow is associated with Betaworks, a New York-based venture capital company, headquartered in New York City.[4] On February 10, 2022, it was announced that SocialFlow had been acquired by digital experience platform Piano Software Inc.[5]
History
Early history
SocialFlow was founded in early 2009 by Frank Speiser and Mike Perrone, who sought to apply a scientific approach to the task of building and sustaining engaged social media audiences at scale.[6]
In 2013, SocialFlow was targeted by the
Investors
SocialFlow announced April 7, 2011, that they had raised $7 million in Series A funding. The Series A round was led by Softbank, with Softbank NY, RRE Ventures, betaworks, Highline Venture Partners, AOL Venture Partners, SV Angel and a group of high profile angel investors participating.[11] On April 16, 2013, SocialFlow announced they raised $10 million round in Series B funding. Fairhaven Capital led the round and was joined by existing investors SoftBank Capital, RRE Ventures, AOL Ventures and Betaworks, as well as new investors kbs+ Ventures and Rand Capital Corporation.[12]
Acquisition
On February 10, 2022, it was announced that SocialFlow had been acquired by digital experience platform Piano Software Inc. for an undisclosed amount.[5] The transaction is a cash purchase, with funding provided by Updata Partners, Rittenhouse Ventures and Sixth Street Partners, and results in Piano acquiring 100% of the shares of SocialFlow.[13]
Corporate affairs
The company announced June 7, 2011, that Peter Hershberg joined the company as President.[14]
Research
SocialFlow gained considerable media attention when it published "Breaking Bin Laden: Visualizing the Power of a Single Tweet".[15] The study demonstrated how Twitter had evolved into a primary news source, as the death of Osama bin Laden broke on Twitter.[16]
Their next study "Engaging News-Hungry Audiences Tweet by Tweet" looked at the Twitter audiences of
Another study created by SocialFlow looked at the launch of the
writer Anthony Kosner, a study by the SocialFlow research group showed that, rather than emerging from big liberal enclaves on the American coasts, the initial wave of social media traffic that launched the KONY 2012 video originated in mid-sized, relatively conservative cities in middle America.References
- ^ Filloux, Frédéric (May 9, 2011). "Lessons from the Osama bin Laden coverage". the Guardian. London. Retrieved August 3, 2011.
- Fast Company. Retrieved August 3, 2011.
- ^ "FMS Online Marketing". Tuesday, June 16, 2020
- ^ "How Betaworks is leading the new wave of intelligent media". Culttt. 2012-10-03. Retrieved 2019-08-22.
- ^ a b "Piano Acquires SocialFlow To Build A Social Media Optimization Service For Publishers". AdExchanger. 2022-02-10. Retrieved 2022-08-08.
- ^ Gallagher, Freyja (12 October 2010). "Interviews with Smart People: Frank Speiser, Co-Founder of Social Flow". Zeitgeist NYC. Archived from the original on 2019-03-15. Retrieved 2023-05-01.
- ^ Berkman, Fran (13 August 2013). "Syrian Electronic Army Targets SocialFlow, Journalists". Mashable. Retrieved 2019-08-22.
- ^ Murphy, Samantha (14 August 2013). "How the Syrian Electronic Army Attacked SocialFlow". Mashable. Retrieved 2019-08-22.
- ISSN 1357-0978. Retrieved 2019-08-22.
- ^ "A Phishing Attack on SocialFlow - SocialFlow". - SocialFlow. 2013-08-14. Retrieved 2019-08-22.
- Tech Crunch. Retrieved August 3, 2011.
- ^ "SocialFlow grabs $10M for — what else? — social media marketing". Reuters. 2013-04-16. Retrieved 2022-11-28.
- ^ "Piano Acquires SocialFlow to Connect Social Media Strategies to Customer Journey Orchestration". www.prnewswire.com. PR Newswire. 10 February 2022. Retrieved 2022-08-08.
- Tech Crunch. Retrieved August 3, 2011.
- ^ SocialFlow (6 May 2011). "Breaking Bin Laden: Visualizing the Power of a Single Tweet". SocialFlow. Retrieved 18 April 2015.
- ^ Hernandez, Brian Anthony (May 2, 2011). "Timeline: How News of Osama Bin Laden's Death Unfolded on Twitter". Mashable. Retrieved August 5, 2011.
- AllThingsD. Retrieved August 5, 2011.
- ^ Myers, Steve (August 5, 2011). "How The Economist's conversational tweets drive clicks, while Al Jazeera's automation drives retweets". Poynter Institute. Retrieved August 5, 2011.
- ^ Wing Kosner, Anthony (April 5, 2012). "Suspicious Sequel: The Social Flow of KONY 2012 is Not What You First Thought". Forbes.