Social video marketing
Social video marketing is a component of an integrated
Media publishers and content rights holders create social videos from TV, live video feeds and pre-recorded content in order to generate engagement on social platforms and drive media distribution.[1] They use real-time video editing software to instantly create and share social videos in native formats such as vertical video for Snapchat and square video for Instagram.
Distinguished from viral video marketing
Social video marketing is also distinct from viral marketing which is more closely aligned with the self-replicating nature of both “memorable and sufficiently” interesting content. In contrast to viral video where success is typically measured solely on the pass-along rate or the number of impressions, social video hinges on leveraging a deeper more contextual relationship between sharer and recipient.
Social videos tend to be passed along because of a shared interest or a sense of
Theories on social video and sharing
Historical context
Conditions which have made the market conducive to the rise of social video marketing:
- Falling cost of technology
- Cameras' ubiquity
- Increase of bandwidth and consumer access
- Computer speed/RAM
- Desktop publishing
- Rise of social networking sites
Bibliography and References
“Why Do We Share Stories, News, and Information With Others?” - Psychological Science [3] [2]
Notes
- ^ Farber, Alex (February 18, 2014). "Twitter to offer near-live Brits clips". Broadcast. Retrieved May 9, 2014.
- ^ "Why Do We Share Stories, News, and Information With Others?".