Sound bite

Source: Wikipedia, the free encyclopedia.

A sound bite or soundbite

U.S. media in the 1970s. Since then, politicians
have increasingly employed sound bites to summarize their positions.

Due to its brevity, the sound bite often overshadows the broader

journalistic ethics
.

History

In the 1960s and 1970s, pressure from

tear down this wall!" in reference to the Berlin Wall.[3]

During the

gaffes of his vice presidential running-mate Dan Quayle.[4]

Journalism

In journalism, sound bites are used to summarize the position of the speaker, as well as to increase the interest of the reader or viewer in the piece. In both

news story. A balanced news report is expected to contain sound bites representing both sides of the debate.[5] This technique, however, can lead to biased reporting when a sound bite is selected for sensationalism, or is used to promote the point of view of one individual or group over another.[6]

Impact

In his book The Sound Bite Society, Jeffrey Scheuer argues that the sound bite was the product of

Inaugural Address—were examples of eloquent speakers unselfconsciously and "simply trying in words to capture the essence of the thought they wished to communicate."[8]

The increased use of sound bites in news media has been criticized, and has led to discussions on

Code of Ethics of the Society of Professional Journalists, journalists should "make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context."[10]

Despite this criticism, sound bites are widely employed by businesses, trade groups, labor unions and politicians. Senator Jim DeMint readily admitted this when he said, "There’s a reason why most politicians talk in sanitized sound bites: Once you get out of that, you’re opening yourself up to get attacked."[11]


Examples

See also

References

  1. ^ "Soundbite".
  2. ISBN 978-0-691-15207-3
    .
  3. ISBN 978-0-470-43851-0
    .
  4. ISBN 978-0-415-10067-0
    .
  5. ISBN 978-0-8058-5415-2
    . Retrieved 4 August 2012.
  6. ISBN 978-0-8058-6191-4
    .
  7. ISBN 978-0-415-93662-0
    .
  8. ISBN 978-0-06-098740-4
    .
  9. ISBN 978-0-7546-4780-5
    .
  10. ^ "The Center for Public Integrity-Journalistic Ethics".
  11. ^ "GOP plots to prevent more Akins". Politico.

External links

Look up sound bite in Wiktionary, the free dictionary.
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