Southside (record producer)

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Southside
Southside in 2018
Southside in 2018
Background information
Birth nameJoshua Howard Luellen
Also known as
  • Young Sizzle
  • Southside on the Track
  • 808MafiaBoss
  • Sizzle
Born (1989-02-02) February 2, 1989 (age 35)
Atlanta, Georgia
, U.S.
Genres
Occupation(s)
  • Record producer
  • rapper
  • songwriter
Years active2008–present
Labels
Member of
Children6
Websitesouthside808.com

Joshua Howard Luellen (born February 2, 1989),

Brick Squad Monopoly, an imprint of Gucci Mane's 1017 Records as in-house talent in 2010. Luellen and labelmate, fellow producer Lex Luger established the production team 808 Mafia that same year, which has been credited on commercially successful releases throughout the remaining decade.[3]

As a lead artist, Luellen signed with Epic Records to release his collaborative album with G Herbo, Swervo (2018), which peaked at number 15 on the Billboard 200. His 2022 single, "Hold That Heat" (with Future featuring Travis Scott) marked his first entry–at number 57–on the Billboard Hot 100. Despite not performing on both, he has released several mixtapes as a recording artist.[4]

Early life

Southside was raised in the Southeast section of

Atlanta, Georgia.[1] Growing up, he played Little League Baseball but gave up the sport after suffering a concussion when he was hit in the head with a ball.[5] He started making beats when he was 14 years old, when he got his first computer from his uncle.[6]

Career

It was around his mid-teenage years that Southside decided to start taking music production as a serious career, He was later discovered by rapper

Lex Luger, a fellow producer for Waka Flocka, and the two layed the production groundwork for Waka Flocka's debut album, Flockaveli
(2010). Southside's first major credit was the song "Fuck the Club Up," which appeared the album.

In 2011, Southside co-produced the track "Illest Motherfucker Alive", from

among others.

Southside was the main producer of Gucci Mane and Waka Flocka's collaborative album Ferrari Boyz, and on Flocka's second album Triple F Life: Friends, Fans & Family.[11]

In January 2013, Southside produced "Millions" – the lead single from

Rich Gang from their self-titled album. The song peaked at number 44 on the Billboard Hot 100 and received gold certification by the Recording Industry Association of America
(RIAA).

Throughout the early 2010s, Southside's productions have been featured on numerous mixtapes. Produced with TM88,

Monster saw widespread praise as Southside handled a quarter of the mixtape's production. Monster standout "Commas" was released as a commercial single in March 2015 and spent 20 weeks on the Billboard Hot 100 chart, peaking at number 55 while earning a gold certification by the RIAA.[15]

In 2015, Southside continued to push his trap sound in the hip hop industry ubiquitously, especially on various songs produced by him and his 808 Mafia collective. Luellen was responsible for producing a significant portion of

Drake
.

Artistry

Southside uses the digital audio workstation,

Pharrell, Shawty Redd, and Drumma Boy.[20] He is also influenced by the production works of Kanye West, Dr. Dre, Timbaland and Swizz Beatz.[21]

Southside also credits modern technology and internet, particularly through the monetization of music through streaming sites such as SoundCloud, YouTube, Spotify, and Apple Music that help him make a living off of his passion for hip hop music and well as making his own production career possible.[15] Inside the studio, Southside is known for his strong work ethic and strategic marketing acumen when producing beats for artists and getting the finalized track on the mixtape circuit or radio.[8][22] Since 2013, Southside began to focus on his career as a producer from an entrepreneurial perspective, cultivating talent while learning the ins and outs of the legality in the music production business as well as negotiating deals and making the financial decisions on every track he is responsible for producing.[3]

Discography

Collaborative albums

Title Album details Peak chart positions
US
[23]
US
R&B/HH

[24]
US
Rap
[25]
Swervo
(with G Herbo)
  • Released: July 27, 2018
  • Label: Machine Entertainment, Epic, Cinematic
  • Format: Digital download, streaming
15 8 8

Mixtapes

Title Mixtape details
Free Agent
  • Released: July 13, 2014
  • Label: 808 Mafia
  • Format: Digital download, streaming
Young Extravagent Nigga
  • Released: August 9, 2014
  • Label: 808 Mafia
  • Format: Digital download, streaming
Free Agent 2
  • Released: February 2, 2015
  • Label: 808 Mafia
  • Format: Digital download, streaming
Free Agent 3
  • Released: December 9, 2015
  • Label: 808 Mafia
  • Format: Digital download, streaming
Hardcore N Hi-Tech
  • Released: April 9, 2016
  • Label: 808 Mafia
  • Format: Digital download, streaming
Lebron Flocka James 4
(with Waka Flocka Flame)
  • Released: July 26, 2016
  • Label: Bricksquad Monopoly Money, RBC
  • Format: Digital download, streaming
I.O.U.
  • Released: December 25, 2016
  • Label: 808 Mafia
  • Format: Digital download, streaming
Trap Ye
  • Released: February 2, 2017
  • Label: 808 Mafia
  • Format: Digital download, streaming
808 Day
  • Released: August 8, 2017
  • Label: 808 Mafia
  • Format: Digital download, streaming
Trap Ye: Season 2
  • Released: February 2, 2018
  • Label: 808 Mafia
  • Format: Digital download, streaming
Blood on the Hills
(with Pyrex and 808 Mafia)
  • Released: October 10, 2020
  • Label: 808 Mafia
  • Format: Digital download, streaming
Demons R Us
(with Doe Boy)
  • Released: November 6, 2020
  • Label: Epic, Freebandz
  • Format: Digital download, streaming

Singles

As lead artist

List of songs, showing year and album name
Title Year Peak chart positions Album
US
[26]
US
R&B
/HH

[27]
US
Rap

[28]
CAN
[29]
NZ
Hot

[30]
"Who Run It"
(with G Herbo)
2018 Swervo
"Focused"
(with G Herbo)
"Swervo"
(with G Herbo)
"That's How I Grew Up"
(with G Herbo)
"Some Nights"
(with G Herbo)
"Big Ol' Ass"
(with Wolfeworks and Craft)
Non-album singles
"Order"
(with TM88 and Gunna)
"Hmmm"
(featuring Lil Yachty and Valee)
"Can't Control"
(with Bass Frequency)
2019
"Been Thru This Before"
(with Marshmello featuring Giggs and Saint Jhn)
2020
"Blood on the Hills"
(with Pyrex and 808 Mafia)
"Blue Jean Bandit"
(with TM88 and Moneybagg Yo featuring Young Thug and Future)
"Yessirski"
(with Doe Boy)
Demons R Us
"Tweakin"
(with Doe Boy featuring Future)
"Don" 2021 Non-album singles
"No Keys"
(featuring JessLøcc)
"Lost Remix"
"Empty Space"
(with 10MilliVision)
2022
"Stay with Me"
(with 18iker and 808 Mafia)
"Hold That Heat"
(with Future featuring Travis Scott)
57 16 13 43 9
"Gimme da Lite"
(with Lil Yachty)
2023 29
"—" denotes a recording that did not chart or was not released in that territory.

As featured artist

List of songs, showing year and album name
Title Year Album
"Breakin' U Off"
(TM88 and Rich the Kid featuring Ty Dolla Sign, 2 Chainz, and Southside)
2020

References

  1. ^ a b c Interview: SouthSide Archived February 19, 2012, at the Wayback Machine The Marrack
  2. ^ https://www.allmusic.com/artist/southside-mn0002724282
  3. ^ a b EMMANUEL C.M. (August 13, 2015). "Southside Explains How Future's New Album Came Together". XXL. Retrieved August 26, 2015.
  4. ^ a b Marrack, Peter (August 30, 2011). ""THE ILLEST MOTHERFUCKER ALIVE" – AN INTERVIEW WITH SOUTHSIDE". Respect. Retrieved August 6, 2015.
  5. ^ a b "Interview: Southside On Future, Fatherhood, and Making Beats in Six Minutes". Complex.
  6. ^ Interview with Southside IGetMusic.com
  7. ^ Southside music will make us sizzle TheWhatItDo.com
  8. ^ a b Graham, Nadine (August 19, 2011). "DXnext: South Side". HipHopDX. Retrieved August 7, 2015.
  9. ^ Southside Talks Producing For Jay-Z & Kanye West's "Watch The Throne" HipHopDX
  10. ^ Interview with Southside IGetMusic.com
  11. ^ "Gucci Mane / Waka Flocka Flame: Ferrari Boyz Album Review | Pitchfork". pitchfork.com. Retrieved December 23, 2017.
  12. ^ "Pusha T – Millions". DJ Booth. Retrieved February 11, 2013.
  13. ^ "Southside Calls Out Rico Beats Over Production Credit On Pusha T's "Millions"". MTV. Retrieved February 11, 2013.
  14. ^ "Pusha T – Wrath of Caine". DatPiff. Retrieved February 11, 2013.
  15. ^ a b Suarez, Gary (November 4, 2015). "Southside: The Atlanta Producer Behind Future's Hip-Hop Takeover". Forbes. Retrieved February 24, 2016.
  16. ^ Brendan Varan. (September 3, 2015). "SOUTHSIDE ON MAKING "56 NIGHTS," LIVING WITH TRAVI$ SCOTT & MORE (VIDEO INTERVIEW)". DJBooth. Retrieved October 5, 2015.
  17. ^ "Brick Squad Producer Southside Interview". Arkatech Beats. November 15, 2010. Retrieved August 6, 2015.
  18. ^ Drake, David (February 28, 2014). "What's Young Thug Like In the Studio? We Interviewed "Danny Glover" Producers 808 Mafia". Complex. Retrieved July 26, 2014.
  19. ^ "Brick Squad Producer Southside Interview". Arkatechbeatz. November 15, 2010. Archived from the original on August 11, 2014. Retrieved July 26, 2014.
  20. ^ "The Illest Motherfucker Alive" – an interview with Southside Respect-Mag.com
  21. ^ Lex Luger & Southside talk producers, software, and creativity Respect-Mag.com
  22. ^ Drake, David (February 28, 2014). "What's Young Thug Like In the Studio? We Interviewed "Danny Glover" Producers 808 Mafia". Complex. Retrieved August 7, 2015.
  23. ^ "G Herbo Chart History: Billboard 200". Billboard. Retrieved August 7, 2018.
  24. ^ "G Herbo Chart History: Top R&B/Hip-Hop Albums". Billboard. Retrieved August 7, 2018.
  25. ^ "G Herbo Chart History: Top Rap Albums". Billboard. Retrieved August 7, 2018.
  26. ^ "Future Chart History: Hot 100". Billboard. Retrieved May 2, 2022.
  27. ^ "Future Chart History: R&B/Hip-Hop Songs". Billboard. Retrieved May 3, 2022.
  28. ^ "Future Chart History: Rap Songs". Billboard. Retrieved May 3, 2022.
  29. ^ "Future Chart History: Canadian Hot 100". Billboard. Retrieved May 3, 2022.
  30. ^ Peaks in New Zealand:

External links