Southside (record producer)
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Southside | |
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Background information | |
Birth name | Joshua Howard Luellen |
Also known as |
|
Born | Atlanta, Georgia , U.S. | February 2, 1989
Genres |
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Occupation(s) |
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Years active | 2008–present |
Labels | |
Member of | |
Children | 6 |
Website | southside808 |
Joshua Howard Luellen (born February 2, 1989),
As a lead artist, Luellen signed with Epic Records to release his collaborative album with G Herbo, Swervo (2018), which peaked at number 15 on the Billboard 200. His 2022 single, "Hold That Heat" (with Future featuring Travis Scott) marked his first entry–at number 57–on the Billboard Hot 100. Despite not performing on both, he has released several mixtapes as a recording artist.[4]
Early life
Southside was raised in the Southeast section of
Career
It was around his mid-teenage years that Southside decided to start taking music production as a serious career, He was later discovered by rapper
In 2011, Southside co-produced the track "Illest Motherfucker Alive", from
among others.Southside was the main producer of Gucci Mane and Waka Flocka's collaborative album Ferrari Boyz, and on Flocka's second album Triple F Life: Friends, Fans & Family.[11]
In January 2013, Southside produced "Millions" – the lead single from
Throughout the early 2010s, Southside's productions have been featured on numerous mixtapes. Produced with TM88,
In 2015, Southside continued to push his trap sound in the hip hop industry ubiquitously, especially on various songs produced by him and his 808 Mafia collective. Luellen was responsible for producing a significant portion of
Artistry
Southside uses the digital audio workstation,
Southside also credits modern technology and internet, particularly through the monetization of music through streaming sites such as SoundCloud, YouTube, Spotify, and Apple Music that help him make a living off of his passion for hip hop music and well as making his own production career possible.[15] Inside the studio, Southside is known for his strong work ethic and strategic marketing acumen when producing beats for artists and getting the finalized track on the mixtape circuit or radio.[8][22] Since 2013, Southside began to focus on his career as a producer from an entrepreneurial perspective, cultivating talent while learning the ins and outs of the legality in the music production business as well as negotiating deals and making the financial decisions on every track he is responsible for producing.[3]
Discography
Collaborative albums
Title | Album details | Peak chart positions | ||
---|---|---|---|---|
US [23] |
US R&B/HH [24] |
|||
Swervo (with G Herbo) |
15 | 8 | 8 |
Mixtapes
Title | Mixtape details |
---|---|
Free Agent |
|
Young Extravagent Nigga |
|
Free Agent 2 |
|
Free Agent 3 |
|
Hardcore N Hi-Tech |
|
Lebron Flocka James 4 (with Waka Flocka Flame) |
|
I.O.U. |
|
Trap Ye |
|
808 Day |
|
Trap Ye: Season 2 |
|
Blood on the Hills (with Pyrex and 808 Mafia) |
|
Demons R Us (with Doe Boy) |
Singles
As lead artist
Title | Year | Peak chart positions | Album | ||||
---|---|---|---|---|---|---|---|
US [26] |
US R&B /HH [27] |
US Rap [28] |
CAN [29] |
NZ Hot [30] | |||
"Who Run It" (with G Herbo) |
2018 | — | — | — | — | — | Swervo |
"Focused" (with G Herbo) |
— | — | — | — | — | ||
"Swervo" (with G Herbo) |
— | — | — | — | — | ||
"That's How I Grew Up" (with G Herbo) |
— | — | — | — | — | ||
"Some Nights" (with G Herbo) |
— | — | — | — | — | ||
"Big Ol' Ass" (with Wolfeworks and Craft) |
— | — | — | — | — | Non-album singles | |
"Order" (with TM88 and Gunna) |
— | — | — | — | — | ||
"Hmmm" (featuring Lil Yachty and Valee) |
— | — | — | — | — | ||
"Can't Control" (with Bass Frequency) |
2019 | — | — | — | — | — | |
"Been Thru This Before" (with Marshmello featuring Giggs and Saint Jhn) |
2020 | — | — | — | — | — | |
"Blood on the Hills" (with Pyrex and 808 Mafia) |
— | — | — | — | — | ||
"Blue Jean Bandit" (with TM88 and Moneybagg Yo featuring Young Thug and Future) |
— | — | — | — | — | ||
"Yessirski" (with Doe Boy) |
— | — | — | — | — | Demons R Us | |
"Tweakin" (with Doe Boy featuring Future) |
— | — | — | — | — | ||
"Don" | 2021 | — | — | — | — | — | Non-album singles |
"No Keys" (featuring JessLøcc) |
— | — | — | — | — | ||
"Lost Remix" | — | — | — | — | — | ||
"Empty Space" (with 10MilliVision) |
2022 | — | — | — | — | — | |
"Stay with Me" (with 18iker and 808 Mafia) |
— | — | — | — | — | ||
"Hold That Heat" (with Future featuring Travis Scott) |
57 | 16 | 13 | 43 | 9 | ||
"Gimme da Lite" (with Lil Yachty) |
2023 | — | — | — | — | 29 | |
"—" denotes a recording that did not chart or was not released in that territory. |
As featured artist
Title | Year | Album |
---|---|---|
"Breakin' U Off" (TM88 and Rich the Kid featuring Ty Dolla Sign, 2 Chainz, and Southside) |
2020 |
References
- ^ a b c Interview: SouthSide Archived February 19, 2012, at the Wayback Machine The Marrack
- ^ https://www.allmusic.com/artist/southside-mn0002724282
- ^ a b EMMANUEL C.M. (August 13, 2015). "Southside Explains How Future's New Album Came Together". XXL. Retrieved August 26, 2015.
- ^ a b Marrack, Peter (August 30, 2011). ""THE ILLEST MOTHERFUCKER ALIVE" – AN INTERVIEW WITH SOUTHSIDE". Respect. Retrieved August 6, 2015.
- ^ a b "Interview: Southside On Future, Fatherhood, and Making Beats in Six Minutes". Complex.
- ^ Interview with Southside IGetMusic.com
- ^ Southside music will make us sizzle TheWhatItDo.com
- ^ a b Graham, Nadine (August 19, 2011). "DXnext: South Side". HipHopDX. Retrieved August 7, 2015.
- ^ Southside Talks Producing For Jay-Z & Kanye West's "Watch The Throne" HipHopDX
- ^ Interview with Southside IGetMusic.com
- ^ "Gucci Mane / Waka Flocka Flame: Ferrari Boyz Album Review | Pitchfork". pitchfork.com. Retrieved December 23, 2017.
- ^ "Pusha T – Millions". DJ Booth. Retrieved February 11, 2013.
- ^ "Southside Calls Out Rico Beats Over Production Credit On Pusha T's "Millions"". MTV. Retrieved February 11, 2013.
- ^ "Pusha T – Wrath of Caine". DatPiff. Retrieved February 11, 2013.
- ^ a b Suarez, Gary (November 4, 2015). "Southside: The Atlanta Producer Behind Future's Hip-Hop Takeover". Forbes. Retrieved February 24, 2016.
- ^ Brendan Varan. (September 3, 2015). "SOUTHSIDE ON MAKING "56 NIGHTS," LIVING WITH TRAVI$ SCOTT & MORE (VIDEO INTERVIEW)". DJBooth. Retrieved October 5, 2015.
- ^ "Brick Squad Producer Southside Interview". Arkatech Beats. November 15, 2010. Retrieved August 6, 2015.
- ^ Drake, David (February 28, 2014). "What's Young Thug Like In the Studio? We Interviewed "Danny Glover" Producers 808 Mafia". Complex. Retrieved July 26, 2014.
- ^ "Brick Squad Producer Southside Interview". Arkatechbeatz. November 15, 2010. Archived from the original on August 11, 2014. Retrieved July 26, 2014.
- ^ "The Illest Motherfucker Alive" – an interview with Southside Respect-Mag.com
- ^ Lex Luger & Southside talk producers, software, and creativity Respect-Mag.com
- ^ Drake, David (February 28, 2014). "What's Young Thug Like In the Studio? We Interviewed "Danny Glover" Producers 808 Mafia". Complex. Retrieved August 7, 2015.
- ^ "G Herbo Chart History: Billboard 200". Billboard. Retrieved August 7, 2018.
- ^ "G Herbo Chart History: Top R&B/Hip-Hop Albums". Billboard. Retrieved August 7, 2018.
- ^ "G Herbo Chart History: Top Rap Albums". Billboard. Retrieved August 7, 2018.
- ^ "Future Chart History: Hot 100". Billboard. Retrieved May 2, 2022.
- ^ "Future Chart History: R&B/Hip-Hop Songs". Billboard. Retrieved May 3, 2022.
- ^ "Future Chart History: Rap Songs". Billboard. Retrieved May 3, 2022.
- ^ "Future Chart History: Canadian Hot 100". Billboard. Retrieved May 3, 2022.
- ^ Peaks in New Zealand:
- "Hold That Heat": "NZ Hot Singles Chart". Recorded Music NZ. May 2, 2022. Retrieved April 30, 2022.
- "Gimme da Lite": "NZ Hot Singles Chart". Recorded Music NZ. December 18, 2023. Retrieved December 15, 2023.
External links
- Southside at AllMusic