National Cleavage Day: Difference between revisions

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[[File:National Cleavage Day.jpg|thumb|right|250px|A photograph of a woman showing her cleavage taken on the day in celebration of the event in April 2008.]]
[[File:National Cleavage Day.jpg|thumb|right|250px|A photograph of a woman showing her cleavage taken on the day in celebration of the event in April 2008.]]
'''National Cleavage Day''' (abbreviated '''NCD''')<ref name=IOLDCDGC>[http://www.int.iol.co.za/index.php?set_id=1&click_id=139&art_id=vn20060407121019587C240931 Drooling at cleavage displayed for good cause] ''Independent Online''</ref> is an annual celebration held in either March or April in South Africa, sponsored by the [[brassiere]] marketer [[Wonderbra]].<ref name=WONDERBRA>[http://www.wonderbra.co.za/nationalcleavageday.aspx National Cleavage Day] ''Wonderbra.co.za''</ref> National Cleavage Day was started in 2002 and held at the beginning of April every year.<ref name=IOLTSDJFYC>[http://www.iol.co.za/index.php?set_id=1&click_id=13&art_id=ct20020404112258488C41228 There's a special day just for your cleavage] ''Independent Online''</ref> Wonderbra together with ''[[Cosmopolitan (magazine)|Cosmopolitan]]'' magazine and [[5fm]], a [[SABC]] radio station mainly based in [[Johannesburg]], sponsor the observation.<ref name=IOLWCRO>[http://www.int.iol.co.za/index.php?set_id=1&click_id=139&art_id=ct2002040420231660B623486 Women's cups runneth over] ''Independent Online''</ref>
'''National Cleavage Day''' (abbreviated '''NCD''')<ref name=IOLDCDGC>[http://www.int.iol.co.za/index.php?set_id=1&click_id=139&art_id=vn20060407121019587C240931 Drooling at cleavage displayed for good cause] ''Independent Online''</ref> is an annual celebration held in either March or April in South Africa, sponsored by the [[brassiere]] marketer [[Wonderbra]].<ref name=WONDERBRA>[http://www.wonderbra.co.za/nationalcleavageday.aspx National Cleavage Day] {{webarchive|url=https://archive.is/20070406222144/http://www.wonderbra.co.za/nationalcleavageday.aspx |date=6 April 2007 }} ''Wonderbra.co.za''</ref> National Cleavage Day was started in 2002 and held at the beginning of April every year.<ref name=IOLTSDJFYC>[http://www.iol.co.za/index.php?set_id=1&click_id=13&art_id=ct20020404112258488C41228 There's a special day just for your cleavage] ''Independent Online''</ref> Wonderbra together with ''[[Cosmopolitan (magazine)|Cosmopolitan]]'' magazine and [[5fm]], a [[SABC]] radio station mainly based in [[Johannesburg]], sponsor the observation.<ref name=IOLWCRO>[http://www.int.iol.co.za/index.php?set_id=1&click_id=139&art_id=ct2002040420231660B623486 Women's cups runneth over] ''Independent Online''</ref>


== Purpose==
== Purpose==
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==External links==
==External links==
* [http://www.wonderbra.co.za/nationalcleavageday.aspx Wonderbra and their support for NCD]
* [https://archive.is/20070406222144/http://www.wonderbra.co.za/nationalcleavageday.aspx Wonderbra and their support for NCD]
* [http://nationalcleavageday.com/ ''National Cleavage Day'' website]
* [http://nationalcleavageday.com/ ''National Cleavage Day'' website]


Revision as of 13:44, 13 February 2018

A photograph of a woman showing her cleavage taken on the day in celebration of the event in April 2008.

National Cleavage Day (abbreviated NCD)

5fm, a SABC radio station mainly based in Johannesburg, sponsor the observation.[4]

Purpose

Anita Meiring, public relations consultant for Wonderbra, described the event: "It is a day for women to realise that their cleavage is something unique and that they should be proud of it."[4] "It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men".[1] She also explained, "It gives men a legitimate reason to stare at boobs."

Samantha Paterson, a brand manager for Wonderbra, said that National Cleavage Day was started as a way to solemnise women's independence and power in all facets of life, from their careers to their relationships to their own destiny.

leukaemia and other life-threatening blood diseases.[6]

Locations

National Cleavage Day is celebrated at office premises, restaurants and bars throughout the nation.

Foschini Group and Truworths at La Lucia Mall, Gateway Shopping Centre and the Pavilion handed out Cosmopolitan magazines free of cost to customers. A competition was organised at the Cafe Vacca Matta called the "Best Cleavage." Thousands of women in the province of KwaZulu-Natal displayed their cleavages in support of this event.[1] Local manufacturers and retailers of undergarments have joined in support of the celebration of the NCD and it marks some new industry shifts.[9]

After the celebration in 2007, Paterson said, "We will be donating money for every bra that gets sold in March. We will donate money to the Sunflower fund. We are having big parties, we have special National Cleavage Day cocktails that have been created and for every cocktail bought R2 will be donated to the sunflower fund."[5]

In April 2009, references to National Cleavage Day were so popular on Twitter that the term "National Cleavage" was briefly number one on the website's top ten trend list.[citation needed]

International Cleavage Day is celebrated worldwide yearly on March 31 on social media outlets such as Twitter, Facebook and Tumblr.[citation needed]

Criticism

Dr. Siqwana-Ndulo, provincial gender commissioner in Eastern Cape, condemned the celebrations, warning women not to be involved in the National Cleavage Day. Siqwana-Ndulo said "This is a pure marketing tool using people's bodies." She added, "The commission is against any person or advertising company, which uses people's bodies for marketing purposes be it advertising a car or anything of that sort."[10]

A paper published by the Gender Links depicted an image of two women showing their cleavages during the occasion of the NCD on 5 April 2003, with a caption "These two bosom buddies were all part of the fun in yesterday’s National Cleavage Day, where a number of stunning beauties, their natural assets enhanced by Wonderbra, brought traffic to a standstill in many parts of

globalisation of the media enforces "globalised norms" of gender and lowest single common denominator in "global" images of gender is "sex sells" which builds and reinforces stereotypes and bias—both male and female.[11] Vanessa Raphaely, editor of the Cosmopolitan, argued the NCD is not intended to objectify women, but to celebrate in a funny manner.[4]

References

  1. ^ a b c d Drooling at cleavage displayed for good cause Independent Online
  2. ^ National Cleavage Day Archived 6 April 2007 at archive.today Wonderbra.co.za
  3. ^ There's a special day just for your cleavage Independent Online
  4. ^ a b c d Women's cups runneth over Independent Online
  5. ^ a b National cleavage day warms up to the sick SABC News
  6. ^ "The Sunflower Fund". The Sunflower Fund. 30 March 2012. Retrieved 27 September 2012.
  7. ^ Ladies, get ready to bust out of your tops! Independent Online
  8. ^ Boobs are back in a big way Independent Online
  9. ^ A lift in the market Moneyweb.co.za
  10. ^ Frowns over cleavage day Dispatch Online
  11. ^ Sex sells—or does it? Gender Links

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=National_Cleavage_Day&oldid=825450228"