Spice (song)

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"Spice"
Tokuma Japan Communications
Songwriter(s)Yasutaka Nakata
Producer(s)Yasutaka Nakata
Perfume singles chronology
"
Laser Beam/Kasuka na Kaori
"
(2011) 		"Spice"
(2011) 		"
Spring of Life
"
(2012)

"Spice" (スパイス, Supaisu)

B-side track "Glitter", which appeared on the parent album. It was also released on June 19, 2013 through European and Oceanic regions, and June 25 in North America. Musically, "Spice" is a house
song.

Upon its release, the track garnered mixed reviews from music critics. Some critics highlighted the song as one of Perfume's best singles from their album, whilst some felt the composition was uninteresting. It was also successful in Japan, peaking at number two both on the

Japan Hot 100 chart. It was certified gold by the Recording Industry Association of Japan
(RIAJ) for physical shipments of 100,000 units. An accompanying music video was shot by Shimada Daisuke; it features the girls performing the song in a dining room. It was performed on the group's 2011 JPN concert tour.

Background and composition

"Spice" was written, composed, arranged, and produced by Japanese musician and

B-side track "Glitter"; another version, re-composed by Nakata, appeared on JPN instead.[5] It premiered on November 2, 2011 as the fifth and final single from the album.[5] It was also released digitally on June 19, 2013 through European and Oceanic regions, and June 25 in North America.[6][7]

The maxi CD of the single contains both "Spice" and "Glitter", plus their instrumental versions. The cover artwork was photographed by Japanese photographer Hiroshi Nomura and features the girls sitting on a circle window.

synthpop music.[2] Ian Martin from The Japan Times said the song incorporated elements of Westernised pop music.[10]

Critical response

Upon its release, "Spice" received mixed reviews from most music critics. Paul Browne from J-Pop Go selected it as one of the album's best tracks.[9] A staff editor from CD Journal was positive in their review, complimenting Nakata's composition.[1] A staff editor from Selective Hearing was mixed in their review of the song; saying that it "isn’t the greatest thing the group has done for an a-side but there’s enough to make it worth listening to. The layered vocals will probably hook most before they realize that they’ve heard all this before." As a result, the reviewer concluded that they would recommended the B-side "Glitter" over "Spice".[2] Ian Martin from The Japan Times was particularly negative in his review, labelling the song an "otherwise unremarkable closing number..."[10]

Commercial performance

In Japan, "Spice" was successful on several record charts. It debuted at number two on the

Japan Hot 100 chart.[13] It was certified gold by the Recording Industry Association of Japan (RIAJ) for physical shipments of 100,000 units.[14]

Music video

The accompanying music video was directed by Shimada Daisuke.

Tokuma Japan's official YouTube channel.[16] The music video appeared on the DVD single.[8] The music video also appeared on Perfume's DVD compilation sets for JPN and Perfume Clips (2014).[17][18]

Synopsis

Perfume dancing on a table in the music video for "Spice".

The music video opens with several shots of a dining table; it includes uneaten sweets, foods, and small pink bird ornaments. The first verse features close-ups of the girls singing and dancing to the song, in front of a beige backdrop. The chorus section has three scenes of each member; Kashiyuka is seen laying down with an electronics cable in her hand; Nocchi is seen at the dining table; and A-Chan is seen under a table with a cable telephone. During the instrumental break, close-up shots (yet very blurry) features a fish bowl that have small fish swimming around.[15] The second verse repeats the first verses video shoots.[15]

The second chorus has the girls dancing on the table, knocking several pieces of food and Tupperware onto the ground. A-Chan is seen lying down on a pillow, whilst Kashiyuka balances a book and an apple on her head. Both of these scenes have them throwing several pieces of food onto the table. Nocchi is seen at the dining table, holding a fork and listen to music through her headphones. She witnesses a small door underneath a stool, opens it, and sees a small green room. In the room, a blurred image of a cup starts to become clear, and holds small candy. As the girls eat the pieces of candy, their cream-coloured dresses turn into the outfits from the cover sleeve from the single.[15] The girls start dancing in the fish bowl, surrounded by glittery lights. The final scene has the girls looking through the small door again, only to witness the dining room table empty; the small cup with candy appears in beige colouring rather than full-on vibrancy.[15]

Promotion and live performances

The song and its B-side track has been used in commercials and television series within Japan. "Spice" was used as the theme song for the Japanese

180 Gram vinyl compilation box set, Perfume: Complete LP Box (2016).[24]

Track listings and formats

Credits and personnel

Details adapted from the liner notes of the parent album.[4]

Chart and certifications

Release history

Region Date Format Label
Japan[5][8][25] November 2, 2011
  • Tokuma Japan Communications
  • Universal Music Japan
Australia[27] June 19, 2013 Digital download Universal Music Japan
New Zealand[6]
United Kingdom[28]
Germany[29]
Ireland[30]
France[31]
Spain[32]
Taiwan[33]
United States[7] June 25, 2013
Canada[34]

References

  1. ^ a b c CD Journal Staff (November 11, 2011). Perfume / スパイス [Perfume – Spice (single review)]. CD Journal (in Japanese). Retrieved April 13, 2016.
  2. ^ a b c Selective Hearing Staff (November 11, 2011). "Perfume – Spice (single review)". Selective Hearing. Archived from the original on May 18, 2022. Retrieved April 13, 2016.
  3. Amazon Japan
    (in Japanese). Retrieved April 14, 2016.
  4. ^ a b c JPN (CD Album; Liner notes). Perfume. Japan: Tokuma Japan Communications; Universal Music Japan. 2011. DJ0134.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  5. ^ a b c d e f Spice (CD Single; Liner notes). Perfume. Japan: Tokuma Japan Communications; Universal Music Japan. 2011. TKCA-73725.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  6. ^ a b "Spice – EP – by Perfume". iTunes Store (Australia). June 19, 2013. Retrieved April 14, 2016.
  7. ^ a b "Spice – EP – by Perfume". iTunes Store (Australia). June 25, 2013. Retrieved April 14, 2016.
  8. ^ a b c d Spice (CD Single; Liner notes). Perfume. Japan: Tokuma Japan Communications; Universal Music Japan. 2011. TKCA-73720.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  9. ^ a b Browne, Paul (January 15, 2012). "Perfume – JPN (album review)". Jpopgo.co.uk. Retrieved April 13, 2016.
  10. ^ a b Martin, Ian (December 8, 2011). "Perfume – JPN (album review)". The Japan Times. Retrieved April 11, 2016.
  11. ^ a b c d e f Perfumeの作品 [Perfume Products]. Oricon (in Japanese). Retrieved January 5, 2015.
  12. ^ a b "オリコンランキング情報サービス「you大樹」" [Oricon Ranking Information Service 'You Big Tree']. Oricon (in Japanese). Retrieved January 5, 2015.
  13. ^ a b "Japan Billboard Hot 100". Billboard (in Japanese). November 9, 2011. Retrieved January 7, 2015.
  14. ^ a b "Japanese single certifications – Perfume – スパイス" (in Japanese). Recording Industry Association of Japan. Select 2011年11月 on the drop-down menu
  15. ^ a b c d e f Perfume (February 28, 2012). "Perfume – Spice (music video)". Perfume; published through YouTube. Retrieved April 13, 2016.
  16. ^ Tokyo Hive Staff (October 27, 2011). "Perfume reveals the full PV for Spice!". Tokyo Hive. Retrieved April 13, 2016.
  17. ^ Perfume CLlips (DVD compilatio; Liner notes). Perfume. Japan: Universal Music Japan, Universal J, Perfume Records. 2014. TKBA-1200.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  18. ^ JPN (CD and DVD Album; Liner notes). Perfume. Japan: Tokuma Japan Communications; Universal Music Japan. 2011. TKCA-73730.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  19. ^ Tokyo Hive Staff (October 2011). "Perfume to spice up Fukada Kyoko's drama Sengyoshufu Tantei". Tokyo Hive. Retrieved April 14, 2016.
  20. ^ Oricon Style Staff (July 2011). "Check Out Perfume's Houketsu Sparkling CM for Kirin!". Oricon Style. Retrieved April 14, 2016.
  21. ^ Tokyo Hive Staff (July 2011). "Check Out Perfume's Houketsu Sparkling CM for Kirin!". Tokyo Hive. Retrieved April 14, 2016.
  22. ^ Oricon Style Staff (September 27, 2011). "Perfume、深キョン主演作で初地上波ドラマ主題歌". Oricon Style (in Japanese). Retrieved April 14, 2016.
  23. ^ Perfume 3rd Tour JPN (DVD Live Album; Liner notes). Perfume. Japan Taiwan: Tokuma Japan Communications; Universal Music Taiwan. 2012. 0621680.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  24. ^ Perfume: Complete LP Box (Six 12" Vinyls; Liner notes). Perfume. Japan: Tokuma Japan Communications; Universal Music Japan. 2016. TKJA-10066.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  25. ^ a b "Spice – EP – by Perfume". iTunes Store (Japan). November 2, 2011. Retrieved April 14, 2016.
  26. Oricon Style
    (in Japanese). Retrieved April 13, 2016.
  27. ^ "Spice – EP – by Perfume". iTunes Store (Australia). June 19, 2013. Retrieved April 14, 2016.
  28. ^ "Spice – EP – by Perfume". iTunes Store (United Kingdom). June 19, 2013. Retrieved April 14, 2016.
  29. ^ "Spice – EP – by Perfume". iTunes Store (Germany). June 19, 2013. Retrieved April 14, 2016.
  30. ^ "Spice – EP – by Perfume". iTunes Store (Ireland). June 19, 2013. Retrieved April 14, 2016.
  31. ^ "Spice – EP – by Perfume". iTunes Store (France). June 19, 2013. Retrieved April 14, 2016.
  32. ^ "Spice – EP – by Perfume". iTunes Store (Spain). June 19, 2013. Retrieved April 14, 2016.
  33. ^ "Spice – EP – by Perfume". iTunes Store (Taiwan). June 19, 2013. Retrieved April 14, 2016.
  34. ^ "Spice – EP – by Perfume". iTunes Store (Canada). June 25, 2013. Retrieved April 14, 2016.

External links

  • "Spice" – Perfume's official website.

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