Star Vijay
SDTV feed) | |
| Ownership | |
|---|---|
| Owner | Disney India |
| Key people |
|
| Sister channels | Disney Star Channels |
| History | |
| Launched | 24 November 1994 |
| Former names |
|
| Links | |
| Website | Star Vijay on Disney+ Hotstar |
| Availability | |
| Streaming media | |
| Disney+ Hotstar | India |
Star Vijay is an Indian
. The channel telecasts programmes such as serials, reality shows & Tamil films.History
The channel was first launched by
This channel, along with
The High-Definition feed, Star Vijay HD, was launched on 29 May 2016.[10]
On 25 August 2016, its sibling channel
On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under
On 4 October 2020, it launched a music channel named Star Vijay Music.[12][13]
On 10 October 2022, Star Vijay Music was rebranded it as a youth oriented entertainment television channel named Star Vijay Takkar.
On 23 October 2022, Star Vijay modified their on-air graphics and introduced the new tagline "Maarum Pudhumai Maaradha Perumai". It adapted the redesign of other Star Channels and the new graphics package is focused on Tamil culture and heritage against a vivid yellow backdrop. It was revamped during
Programming
Sister channels
Star Vijay Super
Star Vijay Super is an Indian Tamil language movie pay television channel operated by Disney Star a subsidiary of Disney India.
Star Vijay Takkar
Star Vijay Takkar is an Indian Tamil youth oriented entertainment pay television channel operated by Disney Star a subsidiary of Disney India. that was launched on 10 October 2022 replacing former channel Star Vijay Music.
Star Vijay Music
Star Vijay Music was an Indian Tamil language
Reception
When
In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time while being the second most watched Tamil GEC overall after Sun TV.[17] In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.[18]
References
- ^ "From Booze To News". Outlook India.
- ^ "Why UTV bought Vijay TV". Indian Television.
- ^ G. C. SHEKHAR (15 February 1996). "New satellite channels exploit public fixation in Tamil Nadu". India Today.
- ^ "Star, UTV to sign a deal on Vijay TV handover Wednesday?". Indian Television.
- ^ "Vijay TV relaunch date fixed". Indian Television.
- ^ a b "Star India buys out UTV's stake in Vijay TV". The Economic Times.
- ^ "Star restructuring Vijay TV – Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
- ^ "UTV sells Vijay TV pie to Star". Rediff.
- ^ "STAR launches Star One and Vijay in Hong Kong". Live Mint. 16 March 2007.
- ^ "Star Vijay launches Vijay HD". The Times of India. 5 June 2016. Retrieved 26 July 2016.
- ^ "Vijay Super to be revamped as Tamil movie channel". Television Post.
- ^ "Broadcasters see value in new channel launches despite covid". Live Mint. 23 October 2020.
- ^ "Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020". India Today.
- ^ Editorial (6 October 2020). "Star Vijay launches Tamil Music Channel "Vijay Music" on 4th October". MediaNews4U. Retrieved 25 September 2022.
- ^ "Vijay Tv Revenues Increase Post-Star Alliance". Business Standard India. 29 July 2002.
- ^ Kandavel, Sangeetha; Vijayakumar, Sanjay (9 August 2017). "Vijay TV gets a 'Bigg' viewership bump". The Hindu.
- ^ "Hindi GEC viewership dips due as IPL 2020 begins". The Economic Times. 6 October 2020. Archived from the original on 15 December 2020. Retrieved 15 December 2020.
- ^ "WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020". Broadcast Audience Research Council. Archived from the original on 31 December 2020.