Steve Whatley

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Steve Whatley
Steve Whatley c.2005
Born11 July 1959
Devon, UK
Died7 November 2005(2005-11-07) (aged 46)
Occupation(s)Theatre actor, consumer expert & television presenter

Steven Rae "Steve" Whatley (11 July 1959 – 7 November 2005) known as 'Gadget Man', 'Mr Diamonique', 'Whatters' and 'Mr Zhuzh!', was a British theatre actor, consumer expert, journalist, and television presenter.

Early career

Whatley spent seven years acting in London's

West End Theatre
.

He soon later Britain's first male grooming expert with his own male grooming page in She Magazine. This progressed to include, style, grooming and Agony Uncle on the initial team of

This Morning
, discussing consumer issues and presenting numerous gadgets.

QVC

In 1993, Steve Whatley joined

QVC along with fellow television presenters Paul Lavers
, and Julia Roberts prior to 'the UK's first shopping channel' launching on 1 October of that year.

His presenting style on QVC was regarded as 'camp' and humorous. He is most remembered for the "Diamonique" jewellery shows he presented, later gaining the nickname 'Mr Diamonique'.

Behind the camera, Whatley was serious about the products he sold and the shows he presented. This 'perfectionism' sometimes led to disagreements with production staff about the best way to sell the item.

In September 1997, after 4 years working at the channel, Whatley left QVC after what was seen as an excessive discussion of Diana, Princess of Wales in his presenting of a "Today's Special Value" item of jewellery the day before her funeral. The "Today's Special Value" item closely resembled Diana, Princess of Wales' diamond and sapphire engagement ring. QVC had ordered there to be no mention of Diana, Princess of Wales in relation to the ring, but Whatley decided otherwise and described the ring as "a fine tribute to a loved princess". There had also been a 'flare-up' of issues regarding his relationship with other members of staff in the months leading up to Whatley's departure from the channel.

A return to earlier projects

From late 1997, Whatley appeared in various

Five programme Open House with Gloria Hunniford.[1]

Ideal World

In 2000, Steve Whatley joined

Disney Memorabilia" programmes and was a fan and collector of Mickey Mouse
memorabilia himself.

Steve Whatley & Delia early 2000s
A "HAVE YOURSELF A WHATTERS' CRAZEEE CHRISTMAS" Christmas card

Whatley owned three Weimaraner dogs and they were often seen on his shows 'consumer testing' various pet products. The youngest of the three dogs was named Delia after he had asked the Ideal World audience to send name suggestions into the channel. The name "Delia" is an anagram of the word "ideal". His eldest dog Harry mainly 'co-presented' on "Magnet Therapy" shows and his third dog Oscar was seen numerous times.

On 6 March 2001, the Ideal World premises, including the studios and warehouse, were devastated by an unexplained

Fengate
site.

Steve Whatley constantly had arguments with the technical and production crew at Ideal World. His way of presenting was very different to how others presented. He always thought he was right. [citation needed]

On Christmas Eve 2004, after 4 years at Ideal World, Whatley left the channel to pursue other projects. These included helping to launch Harrods TV and plans to return to his theatre work.

Indecent assault charges

Steve Whatley at Peterborough Magistrates' Court late 2002

On 18 December 2002, whilst still working at Ideal World, Whatley appeared at Peterborough Magistrates' Court, charged with indecently assaulting a fellow employee four times over a 17-month period during 2000 and 2001. He was accused of groping a female employee three times and once licking her face.

He pleaded "not guilty" to all four counts of

Peterborough Crown Court
until 3 February 2003, and Whatley was granted bail.

On 11 July 2003, after a four-day trial, the jurors unanimously cleared Whatley of three charges of indecent assault, but were unable to reach a decision on the fourth 'face licking' charge.

The Crown Prosecution Service had a week to decide if it would seek a retrial on the remaining charge, but no further action was taken as it was known that Whatley licked the faces of many of his co-workers as part of a joke amongst Ideal World staff.

"Steve Whatley's Zhuzh!"

Whatley later created and founded the "Steve Whatley's Zhuzh!" brand of tanning products and appeared numerous times on Ideal World as a guest seller. He also continued to write

blogs, answering questions about "Zhuzh!" on the "Zhuzh!" website into late 2005.[4]

Death

Whatley died on 7 November 2005, aged 46.

An inquest into his death held at

depression following the breakdown of his marriage five months earlier.[5]

References

  1. ^ "Filmography: WHATLEY, Steve". ftvdb.bfi.org.uk. Archived from the original on 25 February 2012. Retrieved 12 April 2007.
  2. ^ Telly Sales - Ideal World TV Launch
  3. ^ Ellery, Simon (8 March 2001). "Blaze forces Ideal World off air". Broadcast. Retrieved 13 September 2014.
  4. ^ "Zhuzh !". www.zhuzh.com. Archived from the original on 10 August 2004.
  5. ^ "Whatley - Inquest Reveals Suicide". ukshoppingtv.com. 6 June 2006. Archived from the original on 8 October 2007. Retrieved 12 April 2007.

External links